Potomac Core

MARCH 3, 2020

Once the process is complete, Associations regularly: Report to members on alignment with the metrics and KPIs that help them overcome uncertainty and succeed. Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities.

DC 232

DC Arlington Virginia America 232

Higher Logic

JANUARY 30, 2019

By 2015, the organization had over 18,000 lapsed members within a 24-month period. This lapsed member base was both a challenge and opportunity. AARC knew it would be easier to keep or recapture former members than try to cultivate a new membership base. Member engagement is well worth the effort.

Case Study 149

Case Study Member Engagement eBook Analysis 149

Reid All About it

AUGUST 2, 2024

His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. How do you attract sponsors, exhibitors, and advertisers, and maintain their engagement and loyalty when you’re up against a wide range of competing alternatives? Same old, same old. Association boards.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Higher Logic

MAY 8, 2019

If your target audience has opted into your communications, the open rate should be on the higher end. Regardless of how great your content is, if your members aren’t opening your emails, your message isn't getting out there. Members may want email from you, but only on topics that are relevant to them.

Tips 166

Tips Email Marketing Newsletter Communications 166

YourMembership

DECEMBER 30, 2014

The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards. New Member Engagement – Looking For Value Beyond the Welcome Kit. Budgeting now for 2015 purchases both large […].

Recruitment 150

Recruitment Recruiting Tips Strategy 150

Potomac Core

AUGUST 18, 2015

trillion in 2015. Despite growing external member challenges, some Associations insist that “selling louder” will make the difference: Communicate what the association does for members. An association creates an “all-you-can-eat buffet” of offerings hoping or believing there is something that each member wants.

eBook 100

eBook Member Engagement Communications Innovation 100

Potomac Core

MARCH 7, 2016

Much of the cost reductions achieved on behalf of the industry have been as a direct result of a strategy to build relationships and maintain ongoing, open, and direct communications between the Industry and with key Regulatory Agencies. Member Call to Action. Leading The Cold Chain.

Strategy 100

Strategy Member Engagement DC eBook 100

Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

Communications 60

Communications Report Content Social Media 60

WBT Systems

DECEMBER 12, 2016

TopClass LMS had previously been named the Best Association LMS in 2015. TopClass focuses on simplifying the delivery of learning for administrators, while providing rewarding and diverse professional learning experiences that increase member engagement.

LMS 150

LMS System Learning Management System Certificate 150

Potomac Core

SEPTEMBER 21, 2015

Advances in software, manufacturing, communications, science, and medicine occur every day. The future state of associations “envisions” their roles as communication hubs engaging members that share and capture knowledge. The rapid rate of change looks to only accelerate. Future Paved With Knowledge.

eBook 100

eBook Innovation Member Engagement Recruitment 100

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. Create a master calendar with dates & times for all member touchpoints: [link] @AssocAdviser.

Communications 60

Communications Revenue Social Media Survey 60

Higher Logic

AUGUST 28, 2018

The Veterinary Hospital Managers Association (VHMA) used their marketing automation software and their AMS, YourMembership, integration to restructure their renewal communications. Like IASBO, they’ve broken out their member types and now send personalized content for each member. Results improve! Improve your event attendance.

Software 159

Software Revenue Illinois Member Experience 159

Associations Now

SEPTEMBER 6, 2017

percent more email messages last year than they sent in 2015. While certainly not cause for alarm, email open rates declined slightly, from 36 percent in 2015 to 35.6 Something as simple as a subject line or message headline can increase the odds of a member engaging with an email. Associations sent 12.3 percent in 2016.

Survey 96

Survey Email Marketing Report Tools 96

Higher Logic

NOVEMBER 17, 2015

You wear a lot of hats as a community manager. You juggle member engagement, content development, tracking and measuring metrics - and that's just on Monday. In the SOCM 2015 a significant majority of best-in-class communities provide one or more types of professional development opportunities to their community teams.

San Francisco 120

San Francisco Class Austin Boston 120

Higher Logic

AUGUST 11, 2016

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations.

America 120

America Resources Software Education 120

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. And they were. Another recent Forrester survey found U.S.

Social Media 120

Social Media Case Study System Content 120

Higher Logic

NOVEMBER 19, 2015

One example of a successful community launch that has sustained its momentum is the National Society of Black Engineers (NSBE), which launched its community in May 2015. NSBE was founded in 1975 and has around 30,000 members. Growth matters: five member engagement hacks.

Social Media 120

Social Media FAQ Boston Content 120

Associations Now

FEBRUARY 25, 2020

Next week, I’m transitioning into an exciting new role as the communications director for the American Forest & Paper Association. If you’ve read ASAE’s ForesightWorks research , you might label this member engagement strategy as an attempt to foster “ more human humans.”. Identify member multipliers.

United States 86

United States Member Engagement Member Experience Innovation 86

Eric Lanke

JULY 9, 2012

Member Engagement. In our efforts to be innovative and experimental we had taken on too much and were having a hard time: (A) Getting everything done, and (B) Communicating all we were doing effectively to our members and board. It would help with our messaging and communications. The Mind of the Community.

Innovation 100

Innovation Leadership Member Engagement Resources 100

Higher Logic

OCTOBER 10, 2016

In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We

eBook 120

eBook Conference Team Examples 120

Higher Logic

SEPTEMBER 15, 2016

There were capabilities for discussion forums and webinars, but the user experience was suboptimal and the discussions were not easy for members to use. Before researching alternative community and website design options, CXPA started an Expert Panel to increase member engagement. What CXPA members are saying.

Certificate 120

Certificate Texas Resources Member Experience 120

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Socious

NOVEMBER 3, 2016

We’ve built our company around helping you improve customer and member engagement. He is the winner of the 2015 MacArthur Fellowship, and was named one of TIME Magazine’s 100 Most Influential People. Speaker: Christopher Penn, Vice President, Marketing Technology, SHIFT Communications. Let us help. Session Type: Breakout.

Sample 100

Sample Marketing Conference New York 100

Associations Now

JUNE 25, 2015

Associations around the globe are more self-assured than ever when it comes to social media, according to the third “ Social Media Impact Study ” from association management and communications company Kellen. “In Overall, organizations are becoming not only smarter in their use of social media but braver.

Social Media 40

Social Media United States Survey Video 40

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Our communications coordinator is only one year out of college.

millennials 60

millennials Arizona Certificate Atlanta 60

Associations Now

DECEMBER 19, 2019

Do You Know Your Members’ Engagement Potential? Associations Now has been home to a series of bloggers, including longtime membership blogger Joe Rominiecki, now manager of communications at the Entomological Society of America. In his most popular post, from 2014, he shared some smart takeaways on engagement from the book ?

Video 52

Video America Committee System 52

Associations Now

MARCH 11, 2015

An association that let new members join for free for nearly a year says the offer worked better than any membership drive it’s tried before. It’s even repeating the offer in 2015. If your glass is half full, you see such offers as a chance to reach new customers and win them over through engagement with your brand. .

Discount 40

Discount Sample Products Marketing 40

Associations Now

AUGUST 27, 2014

“Everything that we read and everything that we hear about says it’s all about member engagement, so … we really decided we had to hit these new members hard to make sure that they knew about our resources,” says Wagner. Come early 2015, it will find out. That has been AOA’s strategy so far.

Sample 40

Sample Nashville Discount Revenue 40

Associations Now

JULY 1, 2015

” NCACPA’s member engagement dashboard is somewhat more complex, but it’s also more dynamic. The impetus for building better data analysis was a set of strategic initiatives set forth by NCACPA’s leadership related to professional development, member value, and communication.

North Carolina 40

North Carolina Organization Analysis System 40

Associations Now

JUNE 10, 2015

At the very end of “ The Promise of Personalization ,” in the May/June 2015 issue of Associations Now , a quote from Ben Kunz boils down that headline to a simple desire: “The trick to it all is how do you provide a human experience?” How has that affected member engagement with your association?

Technology 40

Technology Newsletter California Products 40

Associations Now

SEPTEMBER 9, 2015

Yeah, it’s great if you have more home runs, but it’s really just a small sample or a specific statistic but doesn’t get to the larger extent of [success],” says Mayor, senior director of communications at the National Confectioners Association. “When were those home runs hit?

Minnesota 40

Minnesota Certificate Analysis Sample 40

Associations Now

JANUARY 13, 2016

Take a peek inside the rewards program at video-game retailer GameStop to see how incentives and personalization can drive greater member engagement. Have free members pay with their information. I don’t play a lot of video games.

San Francisco 40

San Francisco Discount System Video 40

Beth Kanter

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. Policy makers, another target audience, were also using Twitter as a communications channel. Says Murphy, it was a tough barrier for advocates and researchers who not used to communicating in 140 characters. There’s another benefit.

Case Study 28

Case Study Guidelines Strategy Leadership 28

Slice-Works

NOVEMBER 5, 2015

To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your member engagement. The core of Meerkat’s brand is their community. .

Organization 28

Organization San Francisco Social Media Video 28

Slice-Works

NOVEMBER 5, 2015

To keep things simple for you, we’re going to answer your first question by highlighting the Top 3 Live Streaming Apps on the market today, the pros and cons of each and how your organization can leverage their capabilities to enhance your member engagement. The core of Meerkat’s brand is their community. .

Organization 28

Organization San Francisco Social Media Video 28

Higher Logic

MARCH 1, 2016

The new Higher Logic community manager would act as both a SAE team member and work behind a team of industry experts and community professionals from Higher Logic. Taking an engineering community to the next level. This 16 percent join rate is a great number for a young community site. "If It was a win-win.

Resources 120

Resources Industry Process Team 120

Beth Kanter

SEPTEMBER 28, 2012

Their measurable goal is to get 5 million active teen members engaged in social change campaigns by 2015. Their use of social media, mobile, and data all strategically selected and use to reach that goal. The call to action is always something that has a real impact and does not require money, an adult, or a car.

Survey 28

Survey Analysis Social Media Education 28