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even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015Communication Benchmarking Study. you guessed it.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015Communication Benchmarking Study. you guessed it.
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.
As 2014 draws to a close, we took some time to reflect on lessons learned in 2014, and to look forward to some trends we think will rise in importance in 2015. The post Association Communication and. For more about this topic, click on the headline.
Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Winning champions commit to act first.
His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. Mark Schaefer says the biggest mistake marketing and communication teams make today is not treating each post and web page like a mini-landing page for your organization. Same old, same old. Website content.
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.
The Veterinary Hospital Managers Association (VHMA) used their marketing automation software and their AMS, YourMembership, integration to restructure their renewal communications. VHMA found this marketing automation integration generated a 5 percent increase in membership, adding an extra $18,000 in membership revenue. The takeaway.
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.
Here are a few highlights: Online revenue is up! Online revenue increased by 13 percent from 2013 to 2014 for the groups in the study, thanks to a 32% increase in monthly giving and 16.6% Wonder where we get numbers like a typical email open rate for nonprofit e-newsletters , or estimates of how much money you could be raising online?
Timberlake Membership Software offered associations an efficient way to organize and track member data, manage member dues, communicate with members and more. Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015. The Naylor Marketplace was introduced in 2017.
November has arrived, and with it, an increasing flurry of communications ranging from political ads to door-busting holiday sales to year-end giving requests. Our friends at NeonOne report that a third of nonprofit organizations raise between 28-50 percent of their revenue in the last months of the calendar year.
Annual revenue up. Fee for Service revenue up. How can Organizations better communicate? Those organizations who have pivoted to this approach are impacting industry outcomes and reporting impressive operating performance: Global Cold Chain Alliance – Revenues have grown by 25 percent in two years. Survey Annually.
Helping the industry reduce regulatory compliance costs and grow revenues were high priorities. Much of the cost reductions achieved on behalf of the industry have been as a direct result of a strategy to build relationships and maintain ongoing, open, and direct communications between the Industry and with key Regulatory Agencies.
I’ve been a community builder for over a decade, and I’ve seen first hand how essential it is for community managers to speak the business language and translate their activities into tangible benefits. Communities have a complex influence on the company’s overall success. The seeds of innovation are in your community insights.
The National Association of Federally-Insured Credit Unions has enjoyed a membership and revenue spike in recent years. So we had to not only maintain our value proposition but better communicate it and then improve on it.”. We had to not only maintain our value proposition but better communicate it and then improve on it.
Sometimes the solution to a revenue problem might seem obvious to you—but not so obvious to the outside world. It’s a company that can make a billion dollars in revenue but has yet to amass the same number of users as Facebook. (In — Speaker John Boehner (@SpeakerBoehner) February 5, 2015. Case in point? link] @Pontifex.
Before the event, teams can instantly communicate updates and schedule changes with SMS and email reminders and continue engagement through post-event communication, such as recordings and surveys. It happens when event managers can’t turn data into meaningful insights for driving revenue and powering marketing campaigns.
This would double the $3 trillion calculated in 2015. Any criminal that manages to intercept this communication has a potential goldmine at their fingertips. These cases tend to involve a ‘man in the middle attack’, which enables the hacker to read communications going from a mobile device to the router.
By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. Learn what your association can do to meet these demands while still generating revenue. 1 CFRE credit. More info/register. Host: Abila. Tue 6/21 at 2 p.m. More info/register. Host: Altai Systems.
Drafting a strategic communications plan is hard enough, but keeping it relevant can be more difficult. Putting the words “strategic” and “communications” together can strike fear in the hearts of many association executives. An effective strategic communications plan is a living document.
Georgia has 20,000 tech companies generating $13 billion in revenue and accounting for 17 percent of the state’s GDP. Our ultimate goal is to make Georgia a Top 5 state for technology by 2015. TM: Young people will join communities if they see value. AA : So, how did you pull off triple-digit growth in membership and revenue?
Japan’s culture of overwork first made headlines in 2015, when a Dentsu employee died by suicide on Christmas Day after working excessive overtime, and again in 2017, when a Japanese reporter died after clocking 159 hours of overtime the month before her death,” Forbes reported. .
Not all of these can be impacted by communications professionals but there are some that can. Some communities don’t see themselves reflected in your communications. . Since Continental began its Initiative, its revenues increased ten-fold. Community organizations and funds. Cultural/community centers.
The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. This year, the double-digit growth continued, with sustained-giving revenue growing 14.26 And the shift from quantity to quality is ON! Download the Luminate report here.
How should association communicators balance the needs of their business, the priorities of their organization’s leaders and the resources at their disposal? But we’re also living in a world of swift and constant change, not only for our members in the accounting profession but for us in the communication business.
Overall online revenue increased by 14% in 2016 , on par with the 15 percent growth measured in 2015. Revenue from monthly giving grew by 23% , compared to 13 percent growth for one-time giving. Monthly giving accounted for 16% of all online revenue in 2016. increase from 2015. increase from 2015.
The good news is data-capturing technologies – such as Bluetooth, radio frequency and Near Field Communication – are now widely accessible. At last, they’ll be able to show – with hard data – the role events play in driving revenue. Smart badges, wristbands, beacons and mobile event apps are key components of meetings and events.
He is the winner of the 2015 MacArthur Fellowship, and was named one of TIME Magazine’s 100 Most Influential People. Speaker: Christopher Penn, Vice President, Marketing Technology, SHIFT Communications. Community is Your Duct Tape. 10:30am - Building the Data-Driven Customer Journey. Session Type: Breakout. Length: 45 minutes.
Prior to that, Stacy led events production, fundraising, and marketing communications strategy at the non-profit Food & Friends, which delivers nutritious meals and groceries to individuals with life-challenging illnesses. Stacy currently resides in Washington, D.C. Amanda currently resides in Atlanta, Ga.
In early 2012, Dynamic Communities was continuing its tradition of providing excellent programs, including webinars, chapter meetings and annual conferences, but the team recognized they were very limited in their ability to communicate with members and foster communication and engagement among them. “We
Reader note: Talk to Naylor for information on subsidizing the cost of your event app and generating non-dues revenue. Look for opportunities to generate revenue and membership. Don’t forget the potential for generating sponsorship revenue through this app. Decide what is most important to your event. Conclusion.
Praeger, co-founder and CEO of AvidXchange, asked Carmichael about the main challenges facing the CAM industry, the reasons for property managers to embrace technology and the importance of clear communication as a leader. READ MORE: 3 Community Association Management Trends Impacting AP Staff in 2023 Why CAMs are slow to adopt technology?
They first switched to a closed-loop payment system in 2015 for their original event in Belgium, but also implemented it at their Brazil and Atlanta editions. (To Brand – How the parties communicate to each other how they will pay. Increased spending at the event means more revenue for Tomorrowland. Tomorrowland Benefits.
If you’re not in Washington, DC, attending the 2015 Association Media & Publishing Annual Meeting as it nears its conclusion today, you can still keep track of the final sessions by following the #AMP15 hashtag. revenue or member acceptance)." — AssnMedia&Publishing (@AssnMediaPub) June 17, 2015. ."
He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).
in digital advertising for every $1 of online revenue. This might not seem like much, but considering that overall online revenue grew by 19% in the last year, digital advertising is an increasingly important market for acquisition, conversion, and retention. Nonprofits invested $0.04 Is your email volume going up? Why or why not?
From a five-mile-high perspective, however, lower prices for education shouldn’t bother us (if you’re currently looking at shrinking CE revenues in your annual report, just try to bear with me for a second). 2015 predictions. If implemented, that will make a big difference. We could say more, but so much already is said.
A website, online community , and communication engine are all included. Your association can also consider increasing non-dues revenue by offering benchmarking studies to non-members for an additional fee. According to a whitepaper by Spark Consulting , 32% of employers reported struggling to find qualified workers in 2015.
The spread of both video and social—often in tight combination—has gone hand in hand with the widespread use of smart phones and the ever-increasing speed of mobile communication networks. Google introduced Google Cardboard—basically a no-cost virtual reality headset—in 2015. billion acquisition in 2015. The Growth of Mobile.
Earning extra revenue can be simple. Though a convention can require substantial funding, it can also be a great revenue stream. The American College of Chest Physicians took this route at its annual meeting in Montréal in 2015, as did the National Association of College and University Business Officers in 2016. Money talks.
The new Businesses on Messenger strategy is meant to make chat communication between a customer and a support staffer incredibly simple—by making the process akin to a traditional conversation. — Connectivity (@CQConnectivity) March 25, 2015. “The idea is that people hate touch-tone phone tree customer service calls.
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