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even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015Communication Benchmarking Study. you guessed it.
More than 800 nonprofits have completed our 2015 Nonprofit Communications Trends Report Survey (please take it now if you are not one of those 800+). We asked you to put eight social networks in “order of importance to your nonprofit’s communicationsstrategy in 2015.”
It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communicationsstrategy and marketing goals.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015Communication Benchmarking Study. you guessed it.
Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. How about communications? Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.
As a writer and professional communicator, nothing (O.K., well, not very much) is more frustrating than people who can’t communicate. But seriously…communication is a hard gig for most companies, especially with the advent of social media. Communication is everywhere. Without content, communication efforts are null.
Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.
It’s time to take the Nonprofit Communications Trends Survey for 2015. Last year, over 2,100 nonprofit communicators took our annual Nonprofit Communications Trends Survey. and now it’s time to get your predictions for 2015! Your most important communications goals and top priorities for 2015.
His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. Sponsorship strategy. Mark Schaefer says the biggest mistake marketing and communication teams make today is not treating each post and web page like a mini-landing page for your organization.
Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries.
The Big Picture: Why Rethink Your Onboarding Strategy. In this digital era, these strategies are just not practical for associations who want to stay relevant. You’re starting to see why onboarding needs to a big focus of your retention strategy, right? Tip: Customize your online community home page.
The term you choose to use will influence the strategies that are developed for your communities. Using the right language – beyond "online forum" or "collaboration platform" – when referring to your community will help the community function in the intended way. Leverage the Power of Language in Your Online Community.
The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Friday had the highest weekday open rate at 37 percent.
The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. We’ll delve into the findings shortly, but first, Informz points out marketing automation technology has transformed the way associations communicate. Friday had the highest weekday open rate at 37 percent.
Best Community Manager: Jamie Chapman, The Honor Society of Phi Kappa Phi. Since the launch of Link (The Honor Society of Phi Kappa Phi’s online community) in 2015, Jamie Chapman has worked tirelessly to make it an engaging platform and valuable networking tool. Say congrats on Twitter! Highlights. Say congrats on Twitter !
The iconic phrase “You’ve Got Mail” heralded a new era of digital communication and community building. The Cost of Standing Still In 2015, AOL still had 2.1 Take our Future Ready Assessment and receive actionable insights to guide your digital transformation strategy. million dial-up subscribers.
That shoe-leather approach to leadership among members (and potential ones) has paid off for the trade association: Since Berger took the reins, NAFCU’s revenue has grown 31 percent, and more than 465 new members have joined since 2015. So we had to not only maintain our value proposition but better communicate it and then improve on it.”.
We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.
So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.
Communicate Industry and Profession ROI. Foster and communicate solutions. Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Regularly and transparently communicate Industry solutions and growth opportunities. Winning champions commit to act first.
At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.
Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.
The average EBS for the 2016 study is 79, up 19 points from 2015. This, in turn, helps community managers create effective engagement strategies. If you’re curious about past results, check out our 2015Community Benchmarking Report. KPIs that matter for your community’s goals. Messages to members.
We give back, both personally and professionally, as responsible contributors to our community, and we welcome opportunities to partner and co-create with industry colleagues. GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. Beef up your social media strategy.
If your target audience has opted into your communications, the open rate should be on the higher end. Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communicationsstrategy along the way. Provide community members options. (PS: That is not always the case.
With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. Testing and Refining a Win-Back Campaign Strategy. Insight into Lapsed Membership Leads to Better Targeting and Campaign Strategy.
November has arrived, and with it, an increasing flurry of communications ranging from political ads to door-busting holiday sales to year-end giving requests. So, how can we get through all the noise and distraction, especially when our year-end strategies are already in mid-execution? Wishing you well in this season of gratitude. .
Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).
These communities and activities then get saved back into the AMS. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy. This should be driving your content strategy. Improved outreach effectiveness.
With an online community, customers have a network of customers, partners, and staff they can turn to get their questions answered before turning to your support team. One company employing this strategy is Jama Software. They use their community as a knowledge base for customers to consult before submitting a ticket.
David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.
If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. Content strategy for bloggers. What do you know that will help (and attract) community members or customers? It’s racked up 1.3
How should association communicators balance the needs of their business, the priorities of their organization’s leaders and the resources at their disposal? But we’re also living in a world of swift and constant change, not only for our members in the accounting profession but for us in the communication business.
I’m coaching a fundraising team at a national nonprofit that wants to revamp its annual communications calendar. Are you fundraising so you can make all kinds of great stuff happen in 2015 (a more traditional annual appeal message) or are you fundraising for something more specific? for the online communications. It
But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. It was developed in partnership with Visit Denver. Are you doing things differently?
Marketing communications was the most prevalent marketing capability in associations surveyed, provided by 70 percent of marketing functions to their associations. Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. A marketing plan isn’t a strategic plan.
declared 2015 the International Year of Soils, the Soil Science Society of America knew it had a once-in-a-lifetime opportunity to build awareness of the value of one of the Earth’s most important, yet little-understood natural resources. Fisk, director of public and science communications, Soil Science Society of America. . –
Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics.
I served as director of communications for an association for four years – and I loved every minute of it. I was all things communications, media relations and public relations. Eighty-eight percent think members perceive their marketing and communication efforts as sometimes to always relevant and professional. But marketing?
There are no quick fix solutions, but this post outlines four practical strategies you and your fellow leaders can start pursuing now, in order to minimize (or eliminate) the effect of a “problem” board member. See how we’re using video to help improve associations’ websites, conferences, and overall communicationstrategies.
Didn’t make it to the 2015 Marketing, Membership & Communications Conference in Washington, DC, this week? — Tracy Cullen (@tracyann105) June 2, 2015. "What — Kate Sigety (@KateSigety) June 2, 2015. "It's Cook (@lize36) June 2, 2015. — Lisa Campo (@HighRoadLisa) June 2, 2015.
With broader reach of social networks and online communication tools, the line between digital and traditional dissolves. Community building in this environment creates greater business value, starting with the importance of getting to know your customers. The seeds of innovation are in your community insights.
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