Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? Marketing automation is growing—significantly.

Survey 96

Survey Email Marketing Report Tools 96

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Associations Now

DECEMBER 23, 2015

We dug into our readership numbers to give you a look at the most popular Associations Now stories of 2015. Is 2015 really almost over already? Blast From the Past: Is 2015 the Year of the Chat Room? The result is that email marketers are often stuck playing it safe. By Ernie Smith, January 6. Most-Shared Stories.

Detroit 40

Detroit Tips Email Marketing Products 40

Nonprofit Marketing Guide

NOVEMBER 21, 2014

Join me for some Mixed Links… Please take our 2015 Nonprofit Communications Trends Report Survey ! The more nonprofit professionals who take the survey, the more robust our 2015 Nonprofit Communications Trends Report will be. Looking for ideas to create better emails? Happy Friday! Stay tuned!).

Communications 72

Communications Survey Email Marketing Social Media 72

Optimist Consulting

NOVEMBER 2, 2015

Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. Sources: 1, 2 Ofcom , The Communications Market, 2015. However, 80% of Britons can remember hard copy advertising mailing sent to them in the last 4 weeks 3.

Survey 100

Survey Email Marketing Cost Marketing 100

Optimist Consulting

NOVEMBER 2, 2015

Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. Sources: 1, 2 Ofcom , The Communications Market, 2015. The post 5 reasons why hard copy mailings should still be in your marketing mix appeared first on Optimist Consulting.

Marketing 100

Marketing Survey Email Marketing Cost 100

Reid All About it

JUNE 17, 2016

See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. – Key Findings from the 2016 Association Email Marketing Benchmark Report. More info/register. Host: Informz. Wed 6/22 at 2 p.m.

LMS 150

LMS Raleigh millennials Content 150

Nonprofit Marketing Guide

FEBRUARY 13, 2015

In other news, NTEN, Care2, and hjc have just released the first annual Digital Strategy Outlook Report which includes case studies from nonprofits and seven steps for digital strategy success in 2015. They will also be hosting a free webinar to discuss the key findings on February 19th.

Marketing 71

Marketing Case Study Email Marketing Report 71

Reid All About it

FEBRUARY 15, 2019

In 2015, JP Moery launched his Association Playbook podcast, and it was the best business decision he ever made. Debbie Amini from the American Occupational Therapy Association. Susan Manning, Chief Success Strategist from Credly. Thu 2/21 at 2:30 p.m. – How Podcasting Grew Our Business.

Social Media 170

Social Media DC System Education 170

Reid All About it

MARCH 17, 2017

declared 2015 the International Year of Soils, the Soil Science Society of America knew it had a once-in-a-lifetime opportunity to build awareness of the value of one of the Earth’s most important, yet little-understood natural resources. If your organization has a webinar scheduled in the next few weeks, please send me the link.

DC 150

DC Washington America eBook 150

Event Industry News

NOVEMBER 1, 2018

We cover registration software, onsite registration hardware, staffing and badging, reporting and insight tools, email marketing, data management and lead capture solutions. Our modular product suite provides event organisers with all the tools to deliver an exceptional service for visitors and exhibitors alike.

Technology 71

Technology Software Email Marketing System 71

Associations Now

JANUARY 7, 2019

But issues with trustworthiness might fool email platforms into thinking you’re spammy, and if you don’t get in front of that problem it can have a major impact on your email distribution. In fact, 74 percent of top retailers had best-in-class email practices that exceeded federal standards for spam emails.

Class 78

Class Email Marketing Report Tools 78

Aptify

FEBRUARY 3, 2021

Marketing features: Another feature Digital.com found important was to look at an AMS that comes with email marketing tools, allowing users to set up lists, manage subscriptions, and send marketing materials to potential members. Digital.com was founded in 2015 and formerly known as Review Squirrel.

Software 72

Software Review Membership Management Directory 72

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. What email marketing tips do you have? Please share in the comments.

Content 40

Content Email Marketing United States Survey 40

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

Email Marketing 60

Email Marketing Report Revenue Marketing 60

Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. Email marketing remains king … but Facebook and Twitter are close behind. Wanna Learn More? EST. Registration is free for anyone interested. And (admittedly) we do.

Report 40

Report Email Marketing Sample Survey 40

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Video jumped from 18 to 9, and, interestingly, Facebook jumped from 12 to 5.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon. Please share in the comments.

Marketing 40

Marketing Email Marketing Report Content 40

Membership Marketing

JULY 26, 2018

Here are some of the major changes associations have put in place in their membership marketing efforts. By 2018, word-of mouth recommendations, email marketing, and promotions to/at your association’s conferences or trade shows are affirmed as the most effective recruitment techniques.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. Associations send a lot of email to members, potential members, and pretty much everyone else. What if blogs should be the hub of activity, rather than the emails? Also: Reconsider your messaging formula.

Strategy 40

Strategy Email Marketing Content Newsletter 40

Associations Now

MARCH 27, 2015

— Marc Benioff (@Benioff) March 26, 2015. On Thursday, the company’s CEO, Mark Benioff, announced that Salesforce would cancel all of its programs in the state of Indiana—a significant move, considering that one of its highest profile acquisitions, the email marketing platform ExactTarget , is based in Indianapolis.

Indiana 40

Indiana Indianapolis San Francisco Georgia 40

Association Adviser

SEPTEMBER 21, 2016

The late Shane Yates, visionary head of the Ohio Society of Association Executives who passed away in February 2016, told us in a 2015 interview that the board’s role is to give direction by granting authority and that management’s role is to execute direction, which it does by exercising that authority subject to those limits. 1 info source.

New York City 60

New York City Ohio California New York 60

Associations Now

JANUARY 9, 2015

Plus: What’s next for nonprofit communications in 2015? — Jim Harris (@JimHarris) January 6, 2015. This can ultimately be seen with the latest infographic from Kivi’s Nonprofit Communications Blog , highlighting the results of the 2015 Nonprofit Communications Trends Report. Is that good or bad? Is CES Too Big?

Las Vegas 40

Las Vegas San Diego Report Email Marketing 40