Nonprofit Marketing Guide

FEBRUARY 13, 2015

In other news, NTEN, Care2, and hjc have just released the first annual Digital Strategy Outlook Report which includes case studies from nonprofits and seven steps for digital strategy success in 2015. February 25: Right-Things, Right-Now Marketing: Your One-Page Path to Job Satisfaction and Unequaled Results. Nonprofit Training.

Marketing 71

Marketing Case Study Email Marketing Report 71

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A few months ago, I took a good, hard look at the state of email marketing from a design perspective, and I used some tough language in the headline to get the point across.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruitment Recruiting 76

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015. Naylor entered the association management software space by acquiring Timberlake in January 2015.

Software 111

Software Directory Virginia Committee 111

Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? Marketing automation is growing—significantly.

Survey 96

Survey Email Marketing Report Tools 96

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. Tue 6/21 at 12:30 p.m.

LMS 150

LMS Raleigh millennials Content 150

Optimist Consulting

NOVEMBER 2, 2015

I think hard copy mailings still have a place in your marketing plan. Secondly, with the amount of emails we all receive, it’s no surprise that email marketing messages can get lost in the general noise. I generally suggest to clients to think about including it in their marketing/campaign mix.

Survey 100

Survey Email Marketing Cost Marketing 100

Nonprofit Marketing Guide

NOVEMBER 21, 2014

Join me for some Mixed Links… Please take our 2015 Nonprofit Communications Trends Report Survey ! The more nonprofit professionals who take the survey, the more robust our 2015 Nonprofit Communications Trends Report will be. Looking for ideas to create better emails? Happy Friday! Stay tuned!).

Communications 72

Communications Survey Email Marketing Social Media 72

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Have no fear. Be careful what you click!

DC 150

DC Washington America eBook 150

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. You get relevant, fresh content and the member gets exposure to their target audiences.

Social Media 170

Social Media DC System Education 170

Associations Now

DECEMBER 23, 2015

We dug into our readership numbers to give you a look at the most popular Associations Now stories of 2015. Is 2015 really almost over already? Blast From the Past: Is 2015 the Year of the Chat Room? The result is that email marketers are often stuck playing it safe. By Ernie Smith, January 6. Most-Shared Stories.

Detroit 40

Detroit Tips Email Marketing Products 40

Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

Marketing 40

Marketing Email Marketing Report Content 40

Associations Now

JANUARY 7, 2019

If your association’s email program loses its reputation among messaging providers, it can create major headaches down the road. To avoid that fate, many marketers have improved their tactics. You put a lot of time into the emails you send—and you want those messages to hit your members’ inboxes.

Class 78

Class Email Marketing Report Tools 78

Aptify

FEBRUARY 3, 2021

Digital.com evaluated each membership management software company on what’s most important to associations – membership management features, marketing features, and the integrations that each software offers. Digital.com was founded in 2015 and formerly known as Review Squirrel. How was Aptify selected as a best AMS of 2021?

Software 72

Software Review Membership Management Directory 72

Event Industry News

NOVEMBER 1, 2018

We cover registration software, onsite registration hardware, staffing and badging, reporting and insight tools, email marketing, data management and lead capture solutions. Our modular product suite provides event organisers with all the tools to deliver an exceptional service for visitors and exhibitors alike.

Technology 71

Technology Software Email Marketing System 71

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

Email Marketing 60

Email Marketing Report Revenue Marketing 60

Associations Now

JUNE 18, 2015

A couple of recent surveys on email marketing reveal some important stats and trends, including the importance of quality email content. Despite the popularity of social media, email is still going strong as a marketing tool. Given their value, what makes marketing emails effective?

Content 40

Content Email Marketing United States Survey 40

Associations Now

FEBRUARY 18, 2015

For those who want to do a deeper dive into the 2015 Digital Outlook Report, NTEN will host a webinar on the topic on Thursday at 2 p.m. Email marketing remains king … but Facebook and Twitter are close behind. Wanna Learn More? EST. Registration is free for anyone interested. And (admittedly) we do.

Report 40

Report Email Marketing Sample Survey 40

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. Video jumped from 18 to 9, and, interestingly, Facebook jumped from 12 to 5.

Communications 60

Communications Revenue Social Media Survey 60

Associations Now

AUGUST 18, 2015

Why one association communications pro says you should use email marketing to drive readers to your blog. Associations send a lot of email to members, potential members, and pretty much everyone else. What if blogs should be the hub of activity, rather than the emails? Also: Reconsider your messaging formula.

Strategy 40

Strategy Email Marketing Content Newsletter 40

Associations Now

MARCH 27, 2015

— Marc Benioff (@Benioff) March 26, 2015. On Thursday, the company’s CEO, Mark Benioff, announced that Salesforce would cancel all of its programs in the state of Indiana—a significant move, considering that one of its highest profile acquisitions, the email marketing platform ExactTarget , is based in Indianapolis.

Indiana 40

Indiana Indianapolis San Francisco Georgia 40

Association Adviser

SEPTEMBER 21, 2016

The late Shane Yates, visionary head of the Ohio Society of Association Executives who passed away in February 2016, told us in a 2015 interview that the board’s role is to give direction by granting authority and that management’s role is to execute direction, which it does by exercising that authority subject to those limits. 1 info source.

New York City 60

New York City Ohio California New York 60

Associations Now

JANUARY 9, 2015

Plus: What’s next for nonprofit communications in 2015? — Jim Harris (@JimHarris) January 6, 2015. This can ultimately be seen with the latest infographic from Kivi’s Nonprofit Communications Blog , highlighting the results of the 2015 Nonprofit Communications Trends Report. Is that good or bad? Is CES Too Big?

Las Vegas 40

Las Vegas San Diego Report Email Marketing 40