Membership Marketing

JANUARY 8, 2015

We have just launched the questionnaire for the 2015 Membership Marketing Benchmarking Report and I want to invite you to participate. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2015 Membership Marketing Benchmarking Report.

Marketing 40

Marketing Survey Recruitment Recruiting 40

Higher Logic

MAY 17, 2016

If you’re a community manager, you can use effective blog posts to recruit and communicate with both current and potential community members – and all of these principles apply. As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports.

Tips 185

Tips Content Education Social Media 185

Higher Logic

AUGUST 19, 2015

Launched NSBE's first community in May 2015, Nicole offers up some great advice for new community managers. I then recruited members from our marketing, IT, and membership departments to help spread the word. We also used the convention to recruit beta testers (I ended up having about 100 people commit).

Project 120

Project Recruitment Recruiting Video 120

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

Certificate 100

Certificate Recruitment Recruiting Report 100

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. In June, we highlighted that LinkedIn was moving fast towards their goal , yet niche job boards remained highly effective and extremely popular with recruiters. We believe in the power of an association job board.

Social Media 150

Social Media Revenue Recruitment Recruiting 150

Membership Marketing

FEBRUARY 12, 2015

We will be closing the questionnaire for the 2015 Membership Marketing Benchmarking Report on February 15 th and I want to give you this last opportunity to participate. Please take some time now to participate in the 2015 Membership Marketing Benchmarking research by using this link.

Report 40

Report Marketing Recruitment Recruiting 40

YourMembership

AUGUST 21, 2014

We covered topics ranging from online communities, the 2014 job market, gamification and Gen Y, and a try before you buy membership model, just to name a few. Social Networking, Mission Creep, and the 2014 Job Market – The Potential Risks and Rewards for Your Association with Rick Rutherford. CAE Webinar Series.

Leadership 150

Leadership Team Nashville Austin 150

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. – Omni-Channel Marketing: How to Layer Your Channels to Increase Leads.

Maryland 150

Maryland millennials Education Certificate 150

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Presenter: Mark Bornstein, vice president, content marketing, ON24, Inc. Have no fear. Be careful what you click!

DC 150

DC Washington America eBook 150

Associations Now

DECEMBER 9, 2015

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. From the misreported death of the Queen of England to inappropriately suggestive advertising, CIO has compiled its list of the most cringeworthy media campaigns of 2015. — TIME.com (@TIME) December 9, 2015.

Social Media 40

Social Media Press Release Recruitment Recruiting 40

Higher Logic

MAY 8, 2019

Resource: Email Marketing vs. Marketing Automation [Explained]. Data pulled from engagement platforms like marketing automation or your association’s online community can help inform your decisions and personalize your outreach, helping you better understand what matters to your members to improve their experience.

Tips 166

Tips Email Marketing Newsletter Communications 166

Potomac Core

MARCH 4, 2019

Utilize market research to pinpoint challenges and build strategic opportunities to overcome those challenges. We don’t let anything get past us” notes Zucarro as his experienced team is ready to address any market or regulatory obstacle that will prevent the rotors from turning. Matt Rowan.

Report 144

Report Products Industry Team 144

Associations Now

SEPTEMBER 24, 2024

In general, overall confidence in the global economy is at a low boil: 72 percent of CEOs say they’re optimistic about the economy, similar to recent years, but still low compared to a high of 93 percent in 2015. Their anxiety is tied to both lingering elements of the pandemic and emerging threats.

Report 105

Report United States Survey Technology 105

Associations Now

JULY 30, 2015

Fewer associations are reporting membership growth this year than in 2014, according to the 2015 Membership Marketing Benchmarking Report. The 2015 “Membership Marketing Benchmarking Report,” released by Marketing General Inc. The report is downloadable for free over at the Membership Marketing Blog.

California 40

California Cost Social Media Report 40

Associations Now

JANUARY 29, 2019

The power of a second chance is one that many ex-convicts struggle to receive in the job market. At a recent event, Koch called on companies to remove questions about criminal histories from employment applications, something his own company did in 2015. “If noted that with a third of all U.S.

Recruitment 78

Recruitment Recruiting Resources Marketing 78

Membership Marketing

OCTOBER 15, 2014

At this time of year, many of my clients are working on their 2015 membership marketing plans. There is a marketing lifecycle that you need to keep in mind. In membership, the marketing lifecycle segments the membership experience into five consecutive steps: 1. Recruitment is when prospects choose to try you.

Marketing 40

Marketing Recruitment Recruiting Social Media 40

Candid

JANUARY 6, 2025

According to Dollars and Change , a report from Candid, GivingTuesday, and Network for Good, total dollars awarded and average grant or gift size increased between 2015 and 2022. Studies like the Generosity Commissions September 2024 report have shown overall giving rates in the U.S. when adjusted for inflation.

Florida 98

Florida Hawaii Miami Atlanta 98

Associations Now

SEPTEMBER 16, 2015

There’s no one way to make a member-get-a-member program a success, but recognition for recruiters is a must. In a perfect world, your members would do your recruitment for you. Your recruitment budget would be zero: All word of mouth, all the time. Here’s why. Associations know the power of word of mouth, though.

Recruitment 40

Recruitment Recruiting Discount Social Media 40

Membership Marketing

SEPTEMBER 25, 2015

The truth is that there is no stand-alone marketing channel that can fully support membership marketing. You may hear marketers say that they have done away with direct mail and now only communicate with email. Here are six marketing channels that can work together to support a thriving membership program.

Marketing 40

Marketing Social Media Recruitment Recruiting 40

Associations Now

APRIL 5, 2017

And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing.

Member Engagement 99

Member Engagement Committee Review Project 99

Associations Now

NOVEMBER 7, 2016

Such a burden could steer potential employees away from the nonprofit space, but one benefits trend could help organizations recruit young talent. According to recent research by the Institute for College Access and Success , students who graduated with a four-year degree in 2015 are saddled with an average burden of $30,100.

United States 75

United States Recruitment Recruiting millennials 75

SCD Group

JUNE 15, 2015

Kids Skate Free represents a great example of a locally-initiated, association-managed cause marketing campaign that benefits a struggling industry. It demonstrates how associations can use cause marketing to enhance their members while benefitting a cause. It was able to recruit FedEx as a sponsor.

Association Management 40

Association Management Memphis Marketing Recruitment 40

Event Industry News

MAY 12, 2022

The Scottish Event Campus (SEC) is investing in its conference division with the announcement today of three internal promotions, as well as the recruitment of two further members across its sales and marketing teams. The SEC also welcomes a new Marketing Manager to support the conference sales team.

Conference 59

Conference Recruitment Recruiting Team 59

Associations Now

MAY 21, 2015

And in today’s evolving communications and marketing environment, it’s important to find someone who has the right skills to take your associations to the next level. Sales: While the word “sales” makes some cringe, it is important to realize that all aspects of marketing and communications require the ability to influence and persuade.

Communications 40

Communications Marketing Recruitment Recruiting 40

Association Advocacy Chick

SEPTEMBER 30, 2014

In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. Growing recruitment, retention and equity of multicultural groups in at all levels – in hiring, membership, and boards. Focus on Recruitment. Develop a plan. Measure Retention.

Committee 70

Committee Review Class Recruitment 70

Event Industry News

DECEMBER 17, 2018

Formed: 2015. Formation: Formation was founded in 2015 by three individuals; Alison Howard, Jody Milton and Matthew Spillings. In 2019 the company will be looking to recruit around 4 more staff and move to larger offices. If your agency has a fitting story to tell, get in touch: Jamie@eventindustrynews.com . Staff: 0-10.

Case Study 76

Case Study Project America Recruitment 76

Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity. On the upside, the upfront costs are low.

Marketing 40

Marketing Recruitment Recruiting United States 40

Event Industry News

OCTOBER 23, 2018

Lily began as an intern with REM in 2014, then her love of live events saw her join REM as a permanent team member in 2015, having successfully completing her Business Management and Marketing degree at UWE Bristol.

Project 83

Project Video Team Marketing 83

Event Industry News

APRIL 4, 2019

He joined the global executive team in 2009, became president, EMEA in 2011 and was appointed president, international and Vice Chairmanin 2015. We’re best known for event & experiential marketing, integrated campaigns, digital & content marketing, sponsorship marketing and employee engagement.

Case Study 70

Case Study Leadership Innovation Project 70

Associations Now

AUGUST 6, 2015

Heading to the 2015 ASAE Annual Meeting & Exposition in Detroit? In the months and weeks leading up to the 2015 ASAE Annual Meeting & Exposition , Associations Now has tapped into the wisdom of several expert content leaders on the conference slate. Can't Be There? Facebook: Visit and “like” the conference. Game Changers.

Detroit 40

Detroit Michigan millennials Certificate 40

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. The nonprofit sector could grow more than its corporate counterpart this year, according to Nonprofit HR’s 2015 Nonprofit Employment Practices Survey [PDF].

Strategy 40

Strategy Recruitment Recruiting Survey 40

Event Industry News

JANUARY 11, 2023

touch’s US operation, touch associates USA Inc, based in Princeton, New Jersey was set up in 2015 and has steadily grown providing US domestic and global […].

America 72

America New Jersey Recruiting Recruitment 72

Nonprofit Marketing Guide

FEBRUARY 24, 2016

If your nonprofit is anything like the 8,000+ organizations that participated in the 2015 Fundraising Effectiveness Project Survey , the answer is….not You’ll learn everything from naming your program to recruiting sustainers to increasing sustainer gifts. Source: 2015 Fundraising Effectiveness Project Survey. Do you know?

Survey 43

Survey Project Recruitment Recruiting 43

Event Industry News

DECEMBER 6, 2021

Chief Strategy Officer, Daniel Curtis, comments “When we first opened our design studio in 2015 with Ben Graland at the helm, we took a massive leap forward in supporting our clients’ graphic, web and video design needs. Amy Morgan, Marketing Manager. emc3 is excited to welcome Amy Morgan to the team as their Marketing Manager.

Team 72

Team Video Content Innovation 72

Associations Now

MARCH 3, 2016

It depends, according to one staffing professional’s insights into the trends and cycles of the association talent market. This time last year, human resources firm Nonprofit HR predicted a positive employment prognosis for the nonprofit sector throughout 2015. But what association jobs are the hardest to fill?

Recruitment 40

Recruitment Recruiting DC Education 40

Nonprofit Marketing Guide

AUGUST 3, 2017

Marketers across the spectrum are planning to increase their use of videos to educate, service, and sell. Keep it short and sincere and shareable and you have a chance of using video to recruit and mobilize advocates, volunteers, and donors. We launched it right before Thanksgiving 2015. It doesn’t have to be so difficult.

Video 70

Video Resources Products Recruitment 70

Event Industry News

AUGUST 16, 2021

As Neptunus’ site operations manager, Rob helped to deliver most of the company’s high-profile projects including the Rugby World Cup in 2015, the NATO Summit in London in 2019 and numerous large events and exhibitions. He worked on the London 2012 Olympic Games and the Commonwealth Games in Delhi 210 and Glasgow 2014.

Project 69

Project Committee Industry Products 69