Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In fact, online revenue grew by 14 percent from 2015 to 2016, and monthly giving increased by 23 percent. “In Email open rates decreased by 7 percent from 2015 to 2106.

Marketing 85

Marketing Social Media Revenue Report 85

Potomac Core

OCTOBER 4, 2016

Association revenues have grown by 25% in the last year and a half. Their proprietary software , “Pallet Design System” is both a product specification and engineering design tool as well as a professional marketing tool, and educational tool to serve the wood pallet industry. Here again the organization impacts member outcomes.

Strategy 164

Strategy Member Engagement eBook Revenue 164

Reid All About it

AUGUST 2, 2024

His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. Association marketing maturity. They share trends, benchmarks, need-to-know best practices, and next steps for increasing your association’s marketing effectiveness. Same old, same old. Website content.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. It all makes the wheel turn. Results improve!

Software 159

Software Revenue Illinois Member Experience 159

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Social Media Recruitment 150

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Looking at the top ten association job boards we currently work with, they are on track for a 25 percent increase in revenue in 2014 compared to the previous year. We believe in the power of an association job board.

Social Media 150

Social Media Revenue Recruitment Recruiting 150

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

AvidXchange: Association Management

MAY 3, 2017

2017 research efforts found that CRE transaction activity might be tempered by modest economic improvements and higher interest rates, while new accounting standards on lease accounting and revenue recognition will likely increase compliance and administration costs for real estate investment trusts and engineering and construction companies.

Technology 130

Technology New York City United States Revenue 130

Higher Logic

APRIL 11, 2019

Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ].

Software 174

Software Resources Strategy Tools 174

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015. Naylor entered the association management software space by acquiring Timberlake in January 2015. The Naylor Marketplace was introduced in 2017.

Software 111

Software Directory Virginia Committee 111

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

Revenue 60

Revenue St. Louis Price Cost 60

Aaron Wolowiec

JANUARY 12, 2016

In fact, Abila predicts certification revenue will surpass membership revenue in 2016. As further evidence, according to Associations Trends’ TRENDS 2015 Report , about two-thirds of survey respondents receive less than half their revenue from dues. Transfer.). At the same time, Abila predicts an increase partnerships.

Certificate 100

Certificate Revenue System millennials 100

Aaron Wolowiec

OCTOBER 1, 2013

Case in point, the “Super Bowl of Conferences” will be held here in 2015. But when specifically asked during a recent NACEDA prep session, leaders added travel, opportunity costs, value proposition and marketing to their list of challenges. Generally, I think visitors are surprised by everything the city has to offer.

Education 100

Education Detroit Strategy Michigan 100

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Top Ways to Skyrocket Revenue in 2019 and Beyond. Ernie Smith, Associations Now ).

Social Media 170

Social Media DC System Education 170

Nonprofit Marketing Guide

MAY 6, 2021

Every now and then, a fundraising consultant will write a post essentially saying that all nonprofit communications and marketing should be driven by fundraising goals and staff, with a few limited exceptions, like media relations and general branding. And those programs and services all need communications and marketing support.

Communications 135

Communications Team Course Marketing 135

Association Success

FEBRUARY 26, 2020

Nielsen’s Global Trust in Advertising report from 2015 says 83 percent of consumers completely or somewhat trust recommendations from people they know, and 66 percent said the same for reviews posted online. Here are some questions to help you understand — and harness — the power of word-of-mouth marketing.

Marketing 89

Marketing Review LMS Products 89

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Having actionable data (through focus groups, surveys, or industry or professional roundtables) helps your organization understand the external market challenges. Annual revenue up.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Review Newsletter 156

Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. More info/register. Tue 6/21 at 12:30 p.m.

LMS 150

LMS Raleigh millennials Content 150

Event Industry News

SEPTEMBER 18, 2018

Apple’s iWatch is the current global market leader in wearable technology, but the festival industry was actually one of the first to pioneer the idea of a wearable piece of technology to improve efficiency and enhance the experience of festival-goers. See more in this video. Popular uses of wearable tech at festivals.

Case Study 107

Case Study Social Media Revenue Technology 107

Potomac Core

JUNE 8, 2016

Today’s norm means slow or uncertain market growth , member expectations of direct return on engagement , and an emerging view that an association either drive or facilitate market disruption. Fast forward to present day where Solar Power is gaining market traction with international and domestic consumers.

DC 100

DC eBook Member Engagement Innovation 100

Associations Now

DECEMBER 19, 2014

Based on 2014 successes and trends, here are some things the association meetings industry may want to resolve to do in 2015. And with less than two weeks until the start of 2015, others are beginning to set goals for next year, whether that’s to find a new job, be healthier, or learn to play the guitar, among others.

Process 40

Process Examples Revenue Course 40

Higher Logic

SEPTEMBER 28, 2016

Delivering a top notch product or service is important, but what ensures relevance for customers in today’s market is to ensure you know what they need and care about. These three components apply to both businesses catering to other businesses (B2Bs), as well as organizations marketing directly to end customers. And if so, how?

Social Media 120

Social Media Products Cost Marketing 120

Associations Now

MARCH 24, 2016

Streaming music now represents the largest segment [PDF] of music purchases, overtaking digital downloads for the first time in 2015, with paid services such as Apple Music and Spotify leading the way. “The consumption of music is skyrocketing, but revenues for creators have not kept pace,” Sherman wrote.

Marketing 40

Marketing America Revenue Video 40

Event Industry News

APRIL 11, 2022

In 2019, the events market was valued at $1.14 These interactions provide organizations with valuable engagement insights to improve future events and marketing campaigns. Organizations can use the data from that interest to automatically add the registrant to relevant marketing paths, which strengthens the customer experience.

Technology 105

Technology Newsletter Tools Survey 105

Associations Now

APRIL 26, 2017

Not only do they provide networking and learning opportunities for attendees, but they also bring in major revenue for the organization, as well as the destination, and drive innovation in host cities. It is no surprise then that destination marketing organizations (DMOs) are using meetings to impact the communities around them.”.

San Diego 80

San Diego Report Jacksonville Portland 80

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Education Course 52

GlowGlobally

DECEMBER 13, 2018

In 2015, a major U.S.-based based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. Kevin Perry, Ed.D,

Education 60

Education Chicago Course Products 60

Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

Communications 60

Communications Revenue Social Media Survey 60

Event Industry News

DECEMBER 17, 2019

by Brecht Fourneau, senior director, EMEA & APAC Marketing, Aventri. These trends will pick up speed as new AI-driven technologies come to market in 2020. Now, companies have begun to leverage attendees’ onsite behavioral data to inform their marketing decisions outside the event world. And this is huge. About the author.

Technology 96

Technology Process Tools Content 96

Aaron Wolowiec

JUNE 23, 2015

Think about it: How many associations want to boost revenue by hoping their members buy more? In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration and intensity they—not you—want. Newsflash: It’s not about us.

Products 100

Products Innovation Revenue Member Engagement 100

Nonprofit Marketing Guide

OCTOBER 12, 2016

Online revenue grew 19% in 2015 according to the M+R Benchmarks Report. If you are ignoring online revenue you could be missing out on a major fundraising tactic. Are you tapping into the potential of online fundraising? Join us tomorrow for a BRAND NEW webinar: The Very Practical Beginner’s Guide to Online Fundraising.

Revenue 68

Revenue Resources Tips Tools 68

Nonprofit Marketing Guide

JANUARY 19, 2017

The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. This year, the double-digit growth continued, with sustained-giving revenue growing 14.26 And the shift from quantity to quality is ON! Download the Luminate report here.

Report 57

Report Revenue Examples Content 57

Event Industry News

MAY 8, 2020

During my career as an environmental manager I have won several National awards in Ireland, in 2015, I was the Environmental Manager of the year from the Irish Hospitality Institute, and in 2019, I became a judge of that same award. Back in 2012, I was the Sales & Marketing Manager at Hotel Doolin in the West Coast of Ireland.

System 94

System Industry Resources Revenue 94

SCD Group

MARCH 8, 2016

Snapchat Has Grown Up: What You Need To Know As A Marketer By Keith Quesenberry via Social Media Today Snapchat marketers have reached engagement rates of 80% compared to Facebook where a 1% engagement rate is now considered good. 7 Content Marketing Lessons From 41,525,103 Website Visits By Hiten, Hitenism.com Content = Marketing.

Marketing 40

Marketing millennials Social Media Content 40

Event Industry News

JUNE 8, 2020

Event ticket fraud has far-reaching consequences such as loss of revenue, disengaged fans, negative publicity and health & safety issues. This way you don’t have to worry about genuine ticket holders being a victim of ticket fraud, which in 2015 was estimated to be in excess of £5million. What About the Ticket Design? Fulfilment.

Revenue 64

Revenue Team System Marketing 64

Associations Now

FEBRUARY 1, 2017

Interestingly, the efforts fall under the umbrella of marketing rather than sales. In its ANA Survey Report: E-Commerce Insights , the trade group points out that many of its survey respondents—big-name advertisers, largely—tend to use e-commerce as an end goal for their marketing drives.

Report 40

Report Marketing Survey Revenue 40