Aaron Wolowiec

DECEMBER 16, 2014

I was all things communications, media relations and public relations. But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. So where does marketing fit in?

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Marketing Social Media Content Report 100

Associations Now

JULY 8, 2019

People trust word-of-mouth marketing over company messaging. Consider a social media ambassador program to bridge the gap. That’s where a social media ambassador program comes in. That’s where a social media ambassador program comes in. Also: why you should optimize your content with SEO.

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Social Media Content Tips Strategy 79

Nonprofit Marketing Guide

FEBRUARY 11, 2015

Haven’t gotten around to reading our 2015 Nonprofit Communications Trends Report yet? However, in 2015, for the first time, we see a significant increase in the planned frequency of both print and email appeals. Facebook and Twitter are still the king and queen of nonprofit social media, followed by YouTube and LinkedIn.

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Report Communications Social Media Newsletter 80

Nonprofit Marketing Guide

APRIL 28, 2015

Audiences on social media are growing faster than email – but email still reaches a lot more supporters. About three quarters of nonprofits are investing in paid marketing online , including paid search, retargeting, and text and display ads. .

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Marketing Social Media Newsletter Revenue 80

Nonprofit Marketing Guide

NOVEMBER 10, 2014

It’s time to take the Nonprofit Communications Trends Survey for 2015. and now it’s time to get your predictions for 2015! Your most important communications goals and top priorities for 2015. How often you will send email and direct mail in 2015. Take the 2015 Trends Survey Now.

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Survey Analysis Social Media Communications 70

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Certificate Recruiting Recruitment Report 140

Nonprofit Marketing Guide

OCTOBER 22, 2014

A: Brad Bumgardner, our interpretive naturalist at Indiana Dunes State Park and one of our most savvy social media users, first noticed something similar with marshmallows on the South Dakota State Parks page. Q: Were you specifically looking for a social media strategy? How did the idea develop?

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Social Media Indiana South Dakota Resources 74

Associations Now

DECEMBER 9, 2015

As the year nears conclusion, it’s time to review some of the biggest marketing mistakes of 2015. It’s been another banner year for social media: Associations gained more confidence with new platforms and revealed their thoughts about how they use them, and the platforms themselves evolved and grew.

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Social Media Press Release Recruiting Recruitment 40

Associations Now

MAY 16, 2017

The latest M+R Benchmarks Study dives into nonprofit fundraising and marketing metrics—and draws some conclusions about what’s working and what’s not. In fact, online revenue grew by 14 percent from 2015 to 2016, and monthly giving increased by 23 percent. “In Email open rates decreased by 7 percent from 2015 to 2106.

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Marketing Social Media Revenue Report 85

Nonprofit Marketing Guide

JANUARY 13, 2015

Here are five ways to make 2015 filled with Matterness: . Allison Fine is among the pre-eminent guides to the social media revolution. She is the author of Matterness: What Fearless Leaders Know About the Power and Promise of Social Media. Marketing Team Nonprofit Communications'

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Social Media Leadership Team Communications 78

Nonprofit Marketing Guide

APRIL 24, 2015

Let’s finish it off with some Mixed Links… The 2015 M+R Benchmarks Study is out! Here are 3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study. Software Advice just released a new report on nonprofit software buyer trend s which quotes our 2015 Nonprofit Communications Trends Report.

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Marketing Social Media Software Newsletter 72

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

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New York City New York Social Media Recruitment 150

Reid All About it

AUGUST 10, 2018

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. More quick hits before we get to this week’s list of free webinars: Seriously, there are no best times for social media. Your editorial calendar is not your content marketing strategy. Christopher S.

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LMS Content Learning Management System System 39

Nonprofit Marketing Guide

APRIL 8, 2011

It’s filled with great advice from trusted experts on topics from fundraising, managing technology and marketing, to finances, advocacy, and working with boards. The report looks ahead to the year 2015 and envisions three scenarios of how society may change as a result of the evolving way people connect to information and each other.

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San Francisco Marketing Handbook Social Media 71

Nonprofit Marketing Guide

DECEMBER 12, 2014

Let’s commiserate over some Mixed Links… Early Bird registration for the 2015 Nonprofit Technology Conference in Austin ends December 15th. Learn how to submit your blog posts on “Going Big in 2015.” We’ve finished our Weekly Webinar Series for 2015, but you won’t want to miss 2015!

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Marketing Austin Social Media Project 75

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. As we finish out the year and move into 2015 the stakes have never been higher. We believe in the power of an association job board. We’re betting on it!

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Social Media Revenue Recruiting Recruitment 150

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Hear about current trends in the social media landscape that nonprofits need to understand.

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Social Media DC System Education 170

Nonprofit Marketing Guide

DECEMBER 5, 2014

Let’s finish it off with a few Mixed Links… First off, a big THANKS to the over 1,500 nonprofit professionals who took our 2015 Communications Trends Survey. If you would like to receive a copy of the 2015 Nonprofit Communications Trends Report when it’s released in January, you can request your copy now.

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Marketing Austin Social Media Newsletter 72

Nonprofit Marketing Guide

FEBRUARY 23, 2017

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Instead, your best path is to use social media to develop relationships with journalists that are of high value to your nonprofit.

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Social Media Strategy North Carolina Report 60

Nonprofit Marketing Guide

OCTOBER 9, 2015

Social Media Examiner has the latest Facebook feature enhancements. according to the 2015 Fundraising Effectiveness Project (FEP) Survey Report by AFP less than half of donors gave to the same organization two years in a row. November 3: Marketing Bequests: The Delicate Art of Asking for That Final Gift.

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Marketing Social Media Survey Project 74

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

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Report Marketing Social Media Leadership 40

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

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Marketing Analysis Recruiting Recruitment 76

Higher Logic

MAY 17, 2016

As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports. Promote on email, communities, and social media. I wrote a bunch of posts about clear writing in early 2015. You and your organization are experts.

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Tips Content Education Social Media 185

Nonprofit Marketing Guide

DECEMBER 19, 2014

We’ve finished our Weekly Webinar Series for 2015, but you won’t want to miss 2015! You can save $100 and get a year’s worth of training for only $499 if you join us by January 2, 2015. Learn more about the new things and bonuses we are offering for 2015. Our Annual All-Access Pass is on sale this month.

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Marketing Project Survey Social Media 74

Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. At some point, your social media channels are simply not enough. Some vendors in the market have started offering “community add-ons” – modules developed to supplement the company’s core offering (e.g. And they were.

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Social Media Case Study System Content 120

Association Success

FEBRUARY 26, 2020

Nielsen’s Global Trust in Advertising report from 2015 says 83 percent of consumers completely or somewhat trust recommendations from people they know, and 66 percent said the same for reviews posted online. Here are some questions to help you understand — and harness — the power of word-of-mouth marketing.

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Marketing Review LMS Products 89

YourMembership

FEBRUARY 20, 2015

We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater. Deliver high value content and services to members that align with the organization’s stated values.

Software 150

Software Technology Member Engagement Products 150

Aaron Wolowiec

JULY 12, 2016

According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. What keeps association leaders up at night?

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Certificate Recruiting Recruitment Report 100

YourMembership

MARCH 12, 2013

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. She is currently pursuing her Bachelors of Science Degree in Internet Marketing through Full Sail University. Gamification is one of the biggest buzzwords in the business world today.

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Organization Florida Social Media Membership Management 150

Associations Now

APRIL 5, 2019

Direct mail often doesn’t get the respect it deserves these days, but it’s a significantly more effective medium than digital tools like email or social media. Existing lists saw a 9 percent response rate in 2018, nearly triple the response rates in 2015, while nearly 5 percent of prospects responded.

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Florida Social Media Video Discount 110

Higher Logic

OCTOBER 25, 2017

By 2015, that had dropped to just 44 percent. Social media advertising. Digital advertising on websites and social media platforms is one of the fastest growing sources of non-subscription income , and helped boost the The International Franchise Association's (IFA) revenue. The UK has seen similar changes.

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Revenue Tips Social Media Certificate 159

Higher Logic

AUGUST 19, 2015

Launched NSBE's first community in May 2015, Nicole offers up some great advice for new community managers. I then recruited members from our marketing, IT, and membership departments to help spread the word. Videos, social media plugs and announcements at your major events are all great ways to generate buzz around your community.

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Project Recruiting Recruitment Video 120

Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

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Social Media United States Survey Video 40

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Its first office outside North America was opened in Mumbai, India in 2015. Social Media Siloes (Association Chat). More info/register. 1 CAE credit.

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Maryland millennials Education Certificate 150

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). This point was driven home by Ben Martin, CAE on his Online Community Results Blog : If you haven’t noticed, lemme point it out to ya: YourMembership is making waves in the association technology market.

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Member Engagement Learning Management System Technology Software 150

Associations Now

JANUARY 14, 2015

Find out why your association should care in today’s Social Media Roundup. Central Command (@CENTCOM) January 13, 2015. Guidance from the Securities Industry and Financial Markets Association can help you ensure that your association is well protected. The Issues Driving Advocacy in 2015. Keep an Eye Out.

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Social Media California Proposal Price 40