Association Subculture

AUGUST 24, 2011

Beloit College Mindset List 2015 vs Your Association. A big Association Subculture shout out to Colleen McMahon who posted a link to the Beloit College Mindset List of 2015 on Google+. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy.

United States 100

United States Education Leadership Association Management 100

Socious

AUGUST 27, 2015

Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey. This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership.

Marketing 100

Marketing Strategy Survey Tools 100

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Reid All About it

AUGUST 2, 2024

His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. Association marketing maturity. They share trends, benchmarks, need-to-know best practices, and next steps for increasing your association’s marketing effectiveness. Sponsorship strategy.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Potomac Core

AUGUST 3, 2016

Market uncertainty and the pace of change will continue to impact membership decisions at professional societies and trade associations. Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. It is one of the most comprehensive content marketing reports in the world with over 5,000 marketers taking part across the globe. Content Marketing Marketing'

Content 100

Content Marketing Social Media Survey 100

Aaron Wolowiec

OCTOBER 1, 2013

Case in point, the “Super Bowl of Conferences” will be held here in 2015. My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. Generally, I think visitors are surprised by everything the city has to offer.

Education 100

Education Detroit Strategy Michigan 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Mariama Holman, content marketing specialist for MultiView. This month’s guest blog post is by Mariama Holman, content marketing specialist for MultiView , a digital marketing company for associations. Heed these helpful hints: Develop a strategy. Lee Ali, managing director and founder of Expo Stars Interactive Ltd.,

Tips 100

Tips Marketing Strategy Content 100

Nonprofit Marketing Guide

FEBRUARY 5, 2015

So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Work The Plan – If you work in a small to mid-size nonprofit and handle everything that falls into the realm of fundraising/marketing, it’s easy to avoid making the calls/visits.

Strategy 84

Strategy Committee Organization Marketing 84

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Nonprofit Marketing Guide

NOVEMBER 10, 2014

It’s time to take the Nonprofit Communications Trends Survey for 2015. and now it’s time to get your predictions for 2015! Your most important communications goals and top priorities for 2015. How often you will send email and direct mail in 2015. Take the 2015 Trends Survey Now.

Survey 70

Survey Analysis Social Media Communications 70

Aaron Wolowiec

AUGUST 10, 2015

Marketing is much more difficult than most people think. Marketers have a vast skill set, and that’s why they should have a seat at the decision-making table. That’s according to a new benchmarking study on association marketing by Demand Metric and HighRoad Solution. “ Print, however, ranks eighth in terms of effectiveness.

Report 100

Report Marketing Detroit Social Media 100

Reid All About it

AUGUST 10, 2018

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. Your editorial calendar is not your content marketing strategy. Content Marketing Institute ). How to improve your SEO with a topic-driven content marketing approach. Search Engine Watch ).

LMS 39

LMS Content Learning Management System System 39

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Software Revenue 31

Higher Logic

MAY 23, 2019

The Big Picture: Why Rethink Your Onboarding Strategy. In this digital era, these strategies are just not practical for associations who want to stay relevant. You’re starting to see why onboarding needs to a big focus of your retention strategy, right? If the answer to any of these was no, don’t worry.

How To 226

How To Process Tips Resources 226

Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. billion by 2022 [ Transparency Market Research ].

Software 174

Software Resources Strategy Tools 174

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first.

DC 232

DC Arlington Virginia America 232

Nonprofit Marketing Guide

APRIL 24, 2015

Let’s finish it off with some Mixed Links… The 2015 M+R Benchmarks Study is out! Here are 3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study. Software Advice just released a new report on nonprofit software buyer trend s which quotes our 2015 Nonprofit Communications Trends Report.

Marketing 72

Marketing Social Media Software Newsletter 72

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. Big things for your organization’s member strategy.

Software 159

Software Revenue Illinois Member Experience 159

Higher Logic

MAY 25, 2016

In many ways, Uber and Lyft are the same, and their products and strategies are so streamlined, they can’t do much to differentiate themselves. They’re both competing for the same cities and for similar market share. In 2015, Lyft launched their “ Driving You Happy ” campaign that focused on community. Community is still strong.

San Francisco 215

San Francisco Technology Products Strategy 215

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The fact that the job market is heating up is significant for many associations.

New York City 150

New York City New York Social Media Recruitment 150

Nonprofit Marketing Guide

DECEMBER 5, 2014

Let’s finish it off with a few Mixed Links… First off, a big THANKS to the over 1,500 nonprofit professionals who took our 2015 Communications Trends Survey. If you would like to receive a copy of the 2015 Nonprofit Communications Trends Report when it’s released in January, you can request your copy now.

Marketing 72

Marketing Austin Social Media Newsletter 72

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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Sample Marketing Conference New York 100

YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

Recruitment 150

Recruitment Recruiting Tips Strategy 150

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. This is the seventh consecutive year that Marketing General Incorporated (MGI) has produced this research which explores the membership marketing initiatives and outcomes of 914 participating associations.

Report 40

Report Marketing Social Media Leadership 40

AssociationChat

MARCH 28, 2023

David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.

Strategy 64

Strategy Project Leadership Marketing 64

Nonprofit Marketing Guide

FEBRUARY 13, 2015

In other news, NTEN, Care2, and hjc have just released the first annual Digital Strategy Outlook Report which includes case studies from nonprofits and seven steps for digital strategy success in 2015. February 25: Right-Things, Right-Now Marketing: Your One-Page Path to Job Satisfaction and Unequaled Results.

Marketing 71

Marketing Case Study Email Marketing Report 71

Higher Logic

JANUARY 30, 2019

AARC sought help through marketing automation. With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. Testing and Refining a Win-Back Campaign Strategy. Members lapsed in the past 3-6 months.

Case Study 149

Case Study Member Engagement eBook Analysis 149

YourMembership

MAY 8, 2015

Your presence gives them credibility, marketability and ultimately adds value to their brand, not yours. But that doesn’t mean they are not a useful component of your overall engagement strategy. Your organization and your members are not the customer, you are the product. Join Elizabeth Weaver Engel, M.A.,

Member Engagement 150

Member Engagement Tools Software Cost 150

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

Social Media 150

Social Media Revenue Recruitment Recruiting 150

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. The evolution of digital marketing tools hasn’t eliminated the need for marketers. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF].

Report 67

Report Marketing Survey Tools 67

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). I’ve spent some time with JP talking about the (YM) roadmap, talking about the strategy, talking about what’s next, and talking about the way to bring people along as they go – and they absolutely get it.

Member Engagement 150

Member Engagement Learning Management System Technology Software 150

YourMembership

JULY 27, 2015

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. Online learning is the next frontier in professional development and if you are just now becoming aware of this incredibly fast growing market, you are already behind.

LMS 150

LMS Ohio Learning Management System Cost 150

Higher Logic

MAY 17, 2016

As you may know, this familiar technique is called content marketing. Content strategy for bloggers. You know about diabetes education, or business-to-business marketing, or fantasy sports. I wrote a bunch of posts about clear writing in early 2015. That's what you're after. You and your organization are experts.

Tips 185

Tips Content Education Social Media 185

GlowGlobally

OCTOBER 4, 2016

AWWA developed a Strategic Framework with the objective of expanding into seven priority markets with a mission statement “Better World Through Better Water” and opened its first office outside of North America, in Mumbai India in 2015. Getting traction in the Indian market – initial steps and financing the effort.

America 96

America Marketing Strategy 96

Higher Logic

AUGUST 29, 2019

For example, your customer success, support, product management, implementation, and customer marketing teams may all have a hand in influencing the customer journey. One company employing this strategy is Jama Software. For many software as a service (SaaS) companies, the delight phase is shared across multiple teams.

Software 192

Software Recruitment Recruiting Products 192

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Marketers want inspiration for new campaigns. Example 3: City of Hope Community. Example 9: FabFitFun Community.

Examples 156

Examples Software Review Newsletter 156