Associations Now

APRIL 5, 2017

Offering volunteer opportunities can be one of the most effective ways to bring members closer to your association. One way to deepen member engagement is create enough different opportunities to match your members’ volunteering preferences. But the work they do needs to benefit the volunteer as well as the organization.

Member Engagement 99

Member Engagement Committee Review Project 99

Eric Lanke

JULY 20, 2015

In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration, and intensity they—not you—want. That's what I call member engagement. + + + This post was written by Eric Lanke, an association executive, blogger and author.

Member Engagement 100

Member Engagement Case Study Tools Resources 100

Aaron Wolowiec

OCTOBER 18, 2016

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

Communications 223

Communications Survey Revenue Social Media 223

Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Evidence-Based Decision Making in Action: Converting Data into Real Member Value, ASAE Great Ideas Conference, March 2015. Supercharge Member Loyalty & Power Community Engagement, Higher Logic Learning Series, April 2015.

California 150

California Member Engagement Case Study Review 150

Association Adviser

JANUARY 20, 2015

The post Keys to Making It Through 2015 appeared first on. Features Leadership 2015 Benchmarking Report brainstorming email goal-setting goals ideas leadership member engagement video' Enjoy the ride and bag yourself a BHAG (Big Hairy Audacious Goal). For more about this topic, click on the headline.

Member Engagement 60

Member Engagement Leadership Video Report 60

YourMembership

MAY 1, 2015

I just got back from a great week at Elevate 2015, CalSAE’s Annual Conference located this year in beautiful Lake Tahoe. They were speaking on topics addressing millennials related to culture building and the effective use of social media to drive member engagement. I have to admit I was a little surprised to see Jamie.

millennials 150

millennials Social Media Member Engagement Leadership 150

Potomac Core

OCTOBER 4, 2016

Without a recognized level of strategic alignment members will not perceive the important connection between your organization and their business outcomes. At the National Wooden Pallet and Container Association, Brent McClendon, President and CEO, continually seeks ways in which he can help accelerate member engagement.

Strategy 164

Strategy Member Engagement eBook Revenue 164

YourMembership

FEBRUARY 20, 2015

Deliver high value content and services to members that align with the organization’s stated values. We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater.

Software 150

Software Technology Member Engagement Products 150

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). These additions are having a significant impact on our new Member Engagement Platform, which JP demonstrated during his presentation. What I saw there (at Xperience 2015) is impressive.

Member Engagement 150

Member Engagement Learning Management System Technology Software 150

YourMembership

JUNE 12, 2015

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

Sacramento 150

Sacramento CA Member Engagement Leadership 150

Higher Logic

MAY 23, 2019

This could be one email or a series of automated emails that welcome members when they join, and continues to draw them in by sharing benefits and including a call to action (CTA). CTAs are measurable and a core opportunity to get your members engaged. Be clear and direct about the action you want your members to take.

How To 226

How To Process Tips Resources 226

Higher Logic

JANUARY 30, 2019

By 2015, the organization had over 18,000 lapsed members within a 24-month period. This lapsed member base was both a challenge and opportunity. AARC knew it would be easier to keep or recapture former members than try to cultivate a new membership base. Member engagement is well worth the effort.

Case Study 149

Case Study Member Engagement eBook Analysis 149

YourMembership

MAY 8, 2015

So I contacted Ben Martin, CAE, Chief Engagement Office for Online Community Results and get his take on social networking, online communities and driving member engagement with this technology.

Member Engagement 150

Member Engagement Tools Software Cost 150

Potomac Core

MARCH 3, 2020

SEPA uses strategy to run as a market focused nonprofit organization and they are on a robust growth trajectory: Merged with the Association for Demand Response & Smart Grid (ADS) in 2015 and SGIP (formerly the Smart Grid Interoperability Panel) in 2017. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

Higher Logic

NOVEMBER 8, 2018

Since the launch of Link (The Honor Society of Phi Kappa Phi’s online community) in 2015, Jamie Chapman has worked tirelessly to make it an engaging platform and valuable networking tool. Say congrats on Twitter! Best Community Manager: Jamie Chapman, The Honor Society of Phi Kappa Phi. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

YourMembership

FEBRUARY 23, 2016

Bureau of Labor Statistics, 2015 closed with 5.6 Associations are in a unique position to help fill open positions and simultaneously drive greater member engagement, loyalty, and strengthen their bottom line through increased non-dues revenue. According to the latest report from the U.S. million job openings.

Revenue 170

Revenue Social Media Certificate Recruiting 170

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.”

millennials 246

millennials LMS Price Education 246

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

New York City 150

New York City New York Social Media Recruiting 150

YourMembership

DECEMBER 30, 2014

New Member Engagement – Looking For Value Beyond the Welcome Kit. I came across an article recently that was making the case for the undeniable value of the age old new member packet for today’s association. The 10 Essential Questions to Answer for the 2015 Association Budgeting Season.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Potomac Core

MARCH 7, 2016

Advancing the clock to 2015, the Board of Directors now wanted GCCA to elevate and position the industry in the global marketplace as Leader of the Cold Chain. Member Call to Action. According to Rosenbusch member engagement is more substantial because of the association’s pivot to an external business outcome focus.

Strategy 100

Strategy Member Engagement DC eBook 100

Potomac Core

AUGUST 18, 2015

trillion in 2015. Embracing the new norm creates competitive advantages for your association while it accelerates member engagement: Move to “we” and communicate what staff and members are doing together to achieve the members’ desired business outcomes. New Norm “Outside In”.

eBook 100

eBook Member Engagement Communications Innovation 100

Potomac Core

APRIL 19, 2016

In 2015, Thomson Reuters published its sixth annual Cost of Compliance Survey noting among other challenges “regulatory fatigue.” While “ Big Data ” was essential to launching the initiative, it also provides ongoing context for pipeline industry brainstorming serving as critical member engagement opportunities.

Member Engagement 100

Member Engagement DC eBook Washington 100

WBT Systems

DECEMBER 12, 2016

TopClass LMS had previously been named the Best Association LMS in 2015. TopClass focuses on simplifying the delivery of learning for administrators, while providing rewarding and diverse professional learning experiences that increase member engagement.

LMS 150

LMS System Learning Management System Certificate 150

Potomac Core

JUNE 8, 2016

In other words, it’s all about Strategic Member Engagement. As a result of a fifteen-month strategic exercise with its board of directors, the organization re branded itself in 2015 and is now known as the Smart Electric Power Alliance. In 2000, the organization changed its name to the Solar Electric Power Association.

DC 100

DC eBook Member Engagement Innovation 100

Higher Logic

OCTOBER 15, 2015

The report’s data (from over 16 million users within 318 organizations) revealed a common theme: community performance affects every department of an organization, and benchmarking for engagement is always in flux. The few organizations at the top of the ladder have significantly more member engagement than their less mature peers.

Member Engagement 120

Member Engagement Report Strategy Tips 120

Tom Morrison

FEBRUARY 3, 2015

Make member engagement your top priority in 2015 and 2016. If your current members aren''t engaged, what makes you think non-members will want to join.' Every employee of your association should listen to this program. CLICK HERE to visit the radio interview page.

Member Engagement 40

Member Engagement Michigan Revenue Leadership 40

Reid All About it

AUGUST 2, 2024

His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. How do you attract sponsors, exhibitors, and advertisers, and maintain their engagement and loyalty when you’re up against a wide range of competing alternatives? Same old, same old. Association boards.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Editor’s note: This post was originally published in 2015 by Katie Oakes. Alas, convincing people with overflowing inboxes to click on your email takes some finesse.

Tips 166

Tips Email Marketing Newsletter Communications 166

Potomac Core

SEPTEMBER 21, 2015

The staff team sees its role helping members address “ up at night ” issues, and have a flexible operating structure to quickly shift and help the industries they serve achieve their business and professional outcomes. The post The Future State of Associations appeared first on Potomac Core Consulting.

eBook 100

eBook Innovation Member Engagement Recruiting 100

Higher Logic

MARCH 15, 2016

Their satisfaction and renewal is good for your organization because these happy members create content, champion your organization and recruit new members. It’s the art of engagement, and requires out-of-the-box thinking and deep knowledge of your audience and what makes them tick. That’s where mobile apps come in.

Report 120

Report Tools Recruiting Recruitment 120

Aaron Wolowiec

OCTOBER 18, 2016

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

Communications 100

Communications Survey Revenue Social Media 100

Tom Morrison

OCTOBER 1, 2014

If we, as associations, can harness the energy within our associations to help members understand they have joined an exciting place that can lead them to the answers for most everyone of their challenges, we will maximize their engagement, therefore solving many of our association''s challenges. Here me on this.

Member Engagement 40

Member Engagement Revenue Maine Review 40

Associations Now

AUGUST 26, 2015

Every member has his or her own reasons for engaging with your association, but how do you best serve diverse needs while maintaining focus on common goals? ” The mix of engagement methods that will maximize both reach and ‘stickiness’ is unique to every association.

Member Engagement 40

Member Engagement Revenue Examples Content 40

Potomac Core

JANUARY 6, 2016

In 2015 modest economic performance, disruptive innovation and record merger and acquisition s redefined the scope and purpose of Associations. As the marketplace redefines member expectations look for companies to gravitate to those organizations who move the needle for their industries. What set the stage for Driverless Associations?

eBook 100

eBook Innovation Strategy Certificate 100

Socious

DECEMBER 3, 2015

According to the 2015 Membership Marketing Benchmarking Report from Marketing General Incorporated, 67% of associations surveyed boasted increasing retention rates year over year with the average individual member renewal at 85% for trade associations and 76% for member organizations.

Tips 100

Tips Survey Report Marketing 100

YourMembership

OCTOBER 2, 2014

Offering an online job board or career center is an extremely effective way to provide value to members, prospects, and employers in need of qualified talent. As we finish out the year and move into 2015 the stakes have never been higher. We’re betting on it!

Social Media 150

Social Media Revenue Recruiting Recruitment 150

YourMembership

MARCH 12, 2013

Businesses and organizations are using this tactic to create brand awareness and drive user engagement. by 2015, 40% of Global 1000 organizations will use gamification as the primary mechanism to transform business operations. Gamification is one of the biggest buzzwords in the business world today. According to Gartner, Inc.,

Organization 150

Organization Florida Social Media Membership Management 150