Aaron Wolowiec

OCTOBER 18, 2016

Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. Without communication, both internally and externally, there’s no content, no strategy. That goes for businesses, too.

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Higher Logic

JANUARY 12, 2016

Forrester predicted branded communities were going to be “the next big thing” in 2015. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. At some point, your social media channels are simply not enough.

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YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). These additions are having a significant impact on our new Member Engagement Platform, which JP demonstrated during his presentation. What I saw there (at Xperience 2015) is impressive.

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YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

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YourMembership

FEBRUARY 20, 2015

Deliver high value content and services to members that align with the organization’s stated values. We are halfway through the first quarter of 2015 and I can honestly say that our focus on identifying and bringing to market the products and services that will enrich the lives of associations and their members has never been greater.

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YourMembership

JUNE 12, 2015

This week I received an email from noted thought leader and speaker, Jeff De Cagna, FASAE, sharing his thoughts on my most recent blog post on member engagement. In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”.

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WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Make your teaching relevant. Millennial learners are more likely to perform better when instructors connect their lessons to real life.

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YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Offering an online job board or career center is an extremely effective way to provide value to members, prospects, and employers in need of qualified talent. We’re betting on it!

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Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. NSBE was founded in 1975 and has around 30,000 members. Leverage social media outreach.

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YourMembership

MAY 8, 2015

So I contacted Ben Martin, CAE, Chief Engagement Office for Online Community Results and get his take on social networking, online communities and driving member engagement with this technology.

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Higher Logic

MAY 8, 2019

Follow our tips to improve your association’s email open rate and boost member engagement, building a stronger communications strategy along the way. Tip #2: Let Association Members Choose Email Frequency. Editor’s note: This post was originally published in 2015 by Katie Oakes. Resource: What is an Online Community?

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Association Adviser

OCTOBER 13, 2016

The logical take-away from that statistic would be to reduce the amount of information sent to members, but associations reported they communicate more frequently , touching members four more times per month (on average 30 times) than in 2015. This struggle may be related to lack of measuring and recording reader engagement.

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Membership Marketing

JULY 26, 2018

This digital channel was almost invisible in our research until 2015. When it comes to fulfilling new memberships, for 2018, only 44% of associations report sending a mailed welcome kit to onboard their new members. This is down from 51% in 2017 and significantly down from 83% ten years ago in 2009.

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YourMembership

MARCH 12, 2013

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. Businesses and organizations are using this tactic to create brand awareness and drive user engagement. Gamification is one of the biggest buzzwords in the business world today.

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Higher Logic

NOVEMBER 8, 2018

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Highlights. Say congrats on Twitter! Highlights.

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Associations Now

MARCH 3, 2015

Also: tips for avoiding social media boredom. — Connectivity (@CQConnectivity) March 3, 2015. “Social media is, after all, social. And the cardinal sin in any social setting, whether online or in person, is to bore the people around you,” CQ Roll Call ‘s Glen Justice explains.

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

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Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Recently, I’ve been watching recordings from sessions at Social Media Examiner ’s Social Media Success Summit, and loved the talks from Social Media gurus Mari Smith and Peg Fitzpatrick.

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Association Adviser

NOVEMBER 17, 2015

Results of the 2015 Association Communication Benchmarking Report suggest that associations still struggle with content relevancy, communication integration and using data advantageously to learn. For more about this topic, click on the headline.

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016.

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Association Adviser

JULY 28, 2016

These findings from Naylor’s annual association communication benchmarking study also revealed that “Difficulty Engaging Young Professionals ” (56 percent) is now the third most frequently cited challenge, up from No. Meanwhile, my colleague Holly Marsilio has more in today’s issue about using big data to keep members engaged and motivated.

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Beth Kanter

MARCH 24, 2015

I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results. Lotte Leicht (@LotteLeicht1) January 7, 2015. The organizational strategy is to impact policy change. There’s another benefit.

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Higher Logic

NOVEMBER 17, 2015

You juggle member engagement, content development, tracking and measuring metrics - and that's just on Monday. In the SOCM 2015 a significant majority of best-in-class communities provide one or more types of professional development opportunities to their community teams. You're busy.

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Socious

NOVEMBER 3, 2016

We’ve built our company around helping you improve customer and member engagement. He is the winner of the 2015 MacArthur Fellowship, and was named one of TIME Magazine’s 100 Most Influential People. 3:30pm - Social Media is Broken. Description: The promise of social media has not been realized.

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Associations Now

DECEMBER 18, 2014

Ask any social media pro and he or she will tell you: Live-tweeting an event is harder than it looks. We want to get the word out so people can get it as straight from the scientist as possible on what the science says,” AGU Social Media Coordinator Larry O’Hanlon told Justice. ht @ CQConnectivity ). Other Links of Note.

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Beth Kanter

SEPTEMBER 28, 2012

Their measurable goal is to get 5 million active teen members engaged in social change campaigns by 2015. Their use of social media, mobile, and data all strategically selected and use to reach that goal.

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