Associations Now

JULY 8, 2019

Consider a social media ambassador program to bridge the gap. Research proves it, too: 82 percent of people claim they trust personal recommendations, more than the 70 percent that trusted company messaging on websites and the 50 percent that trust email, according to a 2015 Nielsen study [PDF].

Social Media 79

Social Media Content Tips Strategy 79

Nonprofit Marketing Guide

NOVEMBER 10, 2014

It’s time to take the Nonprofit Communications Trends Survey for 2015. and now it’s time to get your predictions for 2015! Your most important communications goals and top priorities for 2015. How often you will send email and direct mail in 2015. Take the 2015 Trends Survey Now.

Survey 70

Survey Analysis Social Media Communications 70

Nonprofit Marketing Guide

FEBRUARY 23, 2017

According to Cision’s 2015 Global Social Journalism Study , 94 percent of journalists are using social media on a daily basis — with 67 percent spending up to two hours a day. Instead, your best path is to use social media to develop relationships with journalists that are of high value to your nonprofit.

Social Media 60

Social Media Strategy North Carolina Report 60

Velvet Chainsaw

OCTOBER 17, 2014

Does customer service belong on social media or not? As the debate continues, take a look at how social media customer service may evolve over the next year within the hospitality industry. Related Stories 3 Social Media Take-Aways From #pcmapower Revamping Your Conference Social Media Strategy.

Social Media 40

Social Media Industry Conference Strategy 40

YourMembership

OCTOBER 2, 2014

In February, we discussed how social media giant LinkedIn would be a disruptive force in the job board market in 2014. Sharing LinkedIn’s job board strategies and tactics provided a new perspective about what associations should consider for their own job board initiatives. We’re betting on it!

Social Media 150

Social Media Revenue Recruitment Recruiting 150

Aaron Wolowiec

DECEMBER 15, 2015

GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. All the nine research partners employed social media and electronic communications vehicles – such as websites and blogs – to build support. Beef up your social media strategy.

millennials 100

millennials Social Media Case Study Analysis 100

Higher Logic

NOVEMBER 8, 2018

The American Society of Heating, Refrigeration, and Air-Conditioning Engineers (ASHRAE ) used marketing automation to include dynamic renewal footers in emails and to run paid social media ads, along with launching a new welcome series. Ensuring that Link is woven into the marketing calendar and strategy. Highlights.

Michigan 190

Michigan Certificate Handbook Directory 190

Reid All About it

FEBRUARY 15, 2019

Tue 2/19 at 1 p.m.* – How to Use Social Media to Raise Money Online. Learn how to leverage your social media accounts to raise money and strengthen relationships with donors so they give again. Hear about current trends in the social media landscape that nonprofits need to understand. More info/register.

Social Media 170

Social Media DC System Education 170

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

New York City 150

New York City New York Social Media Recruitment 150

Nonprofit Marketing Guide

OCTOBER 22, 2014

A: Brad Bumgardner, our interpretive naturalist at Indiana Dunes State Park and one of our most savvy social media users, first noticed something similar with marshmallows on the South Dakota State Parks page. Q: Were you specifically looking for a social media strategy? How did the idea develop?

Social Media 74

Social Media Indiana South Dakota Resources 74

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” Make your teaching relevant. Millennial learners are more likely to perform better when instructors connect their lessons to real life.

millennials 246

millennials LMS Price Education 246

Aaron Wolowiec

JANUARY 19, 2016

But seriously…communication is a hard gig for most companies, especially with the advent of social media. So it’s not really a surprise that associations continue to struggle with effective communication, according to Naylor’s 2015 communication benchmarking study. percent feel their social media teams are understaffed. “To

Communications 100

Communications Social Media Video Newsletter 100

Reid All About it

AUGUST 10, 2018

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. More quick hits before we get to this week’s list of free webinars: Seriously, there are no best times for social media. Your editorial calendar is not your content marketing strategy. Christopher S.

LMS 39

LMS Content Learning Management System System 39

Optimist Consulting

DECEMBER 18, 2014

The DMA (Direct Marketing Association) has partnered with the Content Marketing Institute on its 2015 UK content marketing report. Below are five stats from the UK segment of the survey that I think membership bodies should be aware of: 51% of respondents have a content marketing strategy but it isn’t written down!

Content 100

Content Marketing Social Media Survey 100

Aaron Wolowiec

AUGUST 10, 2015

Membership retention saw the largest year-to-year increase, offered by 47 percent of association marketing departments in 2014 compared to 62 percent in 2015. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015.

Report 100

Report Marketing Detroit Social Media 100

YourMembership

MARCH 12, 2013

The following is a guest blog post from Leni Hall, a web support specialist with a focus on social media at YourMembership.com. Virtually every type of business that we deal with is incorporating gaming into their strategy thanks to gamification. Gamification is one of the biggest buzzwords in the business world today.

Organization 150

Organization Florida Social Media Membership Management 150

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy. It’s the center of everything I do – from my personal life to my professional life. you guessed it.

Communications 100

Communications Survey Revenue Social Media 100

Aaron Wolowiec

DECEMBER 16, 2014

Today, we blur the lines between public relations and marketing, especially thanks to digital and social media. For associations rating themselves most effective at marketing, strategy and planning is their most frequently cited capability. But here’s the problem: Without content, there’s no marketing strategy.

Marketing 100

Marketing Social Media Content Report 100

Higher Logic

OCTOBER 25, 2017

By 2015, that had dropped to just 44 percent. Use what you learn to improve each strategy so you’re consistently bringing in more income. Social media advertising. The UK has seen similar changes. For example, Dynamic Communities used its CRMUG online community to improve revenue from its annual conference.

Revenue 159

Revenue Tips Social Media Certificate 159

Virtual

DECEMBER 29, 2014

There are no quick fix solutions, but this post outlines four practical strategies you and your fellow leaders can start pursuing now, in order to minimize (or eliminate) the effect of a “problem” board member. But alliances don’t need to establish a presence on all of today’s busy social channels.

Social Media 100

Social Media Video Association Management Technology 100

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. Every community needs to align with organizational goals and set up a strategy for scale and efficiency.

Social Media 120

Social Media FAQ Boston Content 120

Association Adviser

NOVEMBER 18, 2014

As we discussed in How to Tackle Technology, offering members videos, apps, social media and responsive design won’t work without a cohesive strategy in place—and it might even backfire on you. For more about this topic, click on the headline.

Technology 60

Technology America Social Media Video 60

YourMembership

MAY 8, 2015

But that doesn’t mean they are not a useful component of your overall engagement strategy. I wanted to dig a little deeper into what a private online community means to an association today, especially when compared with the aforementioned social networks. Join Elizabeth Weaver Engel, M.A., appeared first on YourMembership.

Member Engagement 150

Member Engagement Tools Software Cost 150

Associations Now

JUNE 25, 2015

A new report on social media use among associations shows they have grown increasingly more comfortable in using social media over the last couple of years. Overall, organizations are becoming not only smarter in their use of social media but braver. Here’s a look at that finding and more.

Social Media 40

Social Media United States Survey Video 40

Higher Logic

MAY 17, 2016

Content strategy for bloggers. Promote on email, communities, and social media. I wrote a bunch of posts about clear writing in early 2015. That's what you're after. What do you know that will help (and attract) community members or customers? You and your organization are experts. Jump on the news.

Tips 185

Tips Content Education Social Media 185

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). I’ve spent some time with JP talking about the (YM) roadmap, talking about the strategy, talking about what’s next, and talking about the way to bring people along as they go – and they absolutely get it.

Member Engagement 150

Member Engagement Learning Management System Technology Software 150

Nonprofit Marketing Guide

AUGUST 12, 2014

As part of that process, we are looking at their editorial calendar for their year-end fundraising campaign, which will include direct mail, email, and social media. Are you fundraising so you can make all kinds of great stuff happen in 2015 (a more traditional annual appeal message) or are you fundraising for something more specific?

Social Media 95

Social Media Communications Video Strategy 95

YourMembership

JUNE 12, 2015

In it Jeff pushes back on the traditional practices of member engagement and suggests an alternative strategy that he has labeled “stakeholder development.”. As Jeff so rightly pointed out, there is a lot of discussion in the association world these days focused on identifying and implementing new member engagement strategies.

Sacramento 150

Sacramento CA Member Engagement Leadership 150

Nonprofit Marketing Guide

APRIL 24, 2015

Let’s finish it off with some Mixed Links… The 2015 M+R Benchmarks Study is out! Here are 3 Shocking Statistics from the 2015 Nonprofit Email Deliverability Study. Software Advice just released a new report on nonprofit software buyer trend s which quotes our 2015 Nonprofit Communications Trends Report.

Marketing 72

Marketing Social Media Software Newsletter 72

Associations Now

JANUARY 7, 2015

If they evoke images of movie protagonists, bicycle parts, and toothbrushes, you should read the following for a refresher course on one of the hottest trends in marketing, courtesy of today’s Social Media Roundup. Lifting a Successful Strategy. — Gdn Media Network (@GdnMediaNetwork) January 6, 2015.

Social Media 40

Social Media Video Content Strategy 40

Higher Logic

SEPTEMBER 28, 2016

Through a community strategy, businesses are able to gain valuable insights on product and service investments as well as marketing and communications initiatives. Today, affordable social media tools give real-time feedback directly from customers on products and messaging.

Social Media 120

Social Media Products Cost Marketing 120

Membership Marketing

JULY 29, 2015

Once again, I am pleased to share the just released 2015 Membership Marketing Benchmarking Report with you. The purpose of this study continues to be the development of meaningful benchmarks by which the leadership of associations can evaluate their own membership marketing strategies and tactics.

Report 40

Report Marketing Social Media Leadership 40

Higher Logic

NOVEMBER 17, 2015

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. We've all been there. You go to an event.

San Francisco 120

San Francisco Class Austin Boston 120

Associations Now

AUGUST 24, 2015

Struggling to develop a strategy to get your organization’s voice heard amid the din of online conversations? The guide, rife with insights from five nonprofit communications pros, offers a step-by-step breakdown of how to plan, execute, and analyze social media campaigns.

Social Media 40

Social Media Detroit Class Report 40

Association Adviser

NOVEMBER 6, 2017

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. We finalized a three-year strategic plan at the end of 2015 that defines key goals across the organization.

Communications 121

Communications Puerto Rico Social Media Content 121

Aaron Wolowiec

JUNE 9, 2015

But thanks to periods of economic stability, for the first time in a decade, these always-on-go folks will have time to take a breath and think strategically, according to Meeting Professionals International’s Meetings Outlook, 2015 Spring Edition. Crowdsource: Publicly display social media posts from attendees, such as comments and photos.

Denver 100

Denver Georgia Survey Report 100

YourMembership

JUNE 5, 2015

Like so many annual meetings the underlying theme was change – what has changed since we last met, what is about to change, and what are things that will be driving change as we move through the remainder of 2015 and beyond. If you have some ideas or strategies you would like to share, drop me a line.

Member Engagement 150

Member Engagement Philadelphia Committee Leadership 150