Aaron Wolowiec

NOVEMBER 17, 2015

It’s hard to quantify those day-to-day “ah-ha” moments, but we hope you enjoy this glance at our 2015. Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals.

Michigan 100

Michigan Atlanta Newsletter Education 100

WBT Systems

DECEMBER 6, 2016

A flexible, structured Digital Badge Strategy applied to your planned and existing online learning programs will help to validate your badging initiative – ensuring that you meet your learning and organisational goals. What Does Designing a Digital Badge Strategy Look Like? How Do I Use the Digital Badge Strategy Design Canvas?

Strategy 150

Strategy How To LMS Blended Learning 150

Potomac Core

MARCH 7, 2016

Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? As increasing regulatory oversight dominates the federal and global landscape, building an agency focused strategy on behalf of your members can pay dividends for the industry and for your association.

Strategy 100

Strategy Member Engagement DC eBook 100

Aaron Wolowiec

OCTOBER 18, 2016

Without communication, both internally and externally, there’s no content, no strategy. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. In fact, only 6 percent reported having a communications strategy. It’s the center of everything I do – from my personal life to my professional life. you guessed it.

Communications 223

Communications Survey Revenue Social Media 223

Potomac Core

AUGUST 3, 2016

Moreover, the data can serve as the foundation for a 2017 Member Engagement Strategy that can position your organization as a more relevant and necessary resource for your members. In terms of 2017 Member Engagement Strategy, utilize data and research to build your partnership with professions and industries.

Member Engagement 100

Member Engagement Strategy United States Survey 100

Nonprofit Marketing Guide

FEBRUARY 5, 2015

So, here are 5 strategies that can act as a compass to drive your workdays and get you closer to your fundraising goal. Always remember that you will raise more money for your mission by focusing on a few key essentials, rather than tweaking the flyer/ postcard design (let’s admit it, we’ve all done that!).

Strategy 84

Strategy Committee Organization Marketing 84

Aaron Wolowiec

OCTOBER 1, 2013

Case in point, the “Super Bowl of Conferences” will be held here in 2015. My session will illuminate current best practices in training and conference session planning and has come to be titled, “Leveraging Strategy to Amplify Education Initiatives.”. Generally, I think visitors are surprised by everything the city has to offer.

Education 100

Education Detroit Strategy Michigan 100

Aaron Wolowiec

SEPTEMBER 30, 2014

Heed these helpful hints: Develop a strategy. states that 65 percent of exhibitors do not have a clear strategy or plan of action for trade show participation. Answers to these questions are necessary for assessing performance and creating a strategy to improve. Set and track goals. What are the goals for participation?

Tips 100

Tips Marketing Strategy Content 100

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

Strategy 88

Strategy Marketing Price Certificate 88

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Software Revenue 31

YourMembership

JANUARY 23, 2015

This month we’re focusing on trends and strategies for associations in 2015. We just released The Essential Guide to 2015 Association Management Trends , where we examine evolving technologies, changing member preferences and differences in generational values that pose management challenges for associations.

Innovation 150

Innovation Membership Management Analysis Recruitment 150

Associations Now

OCTOBER 8, 2019

Recent research finds that giving days on sites like Facebook are shifting nonprofit fundraising strategies. Similarly, we saw that a 10 percent increase in the number of Facebook posts a nonprofit made in the year before the Omaha Gives day in 2015 was associated with it raising 2.6 Nonprofit and Voluntary Sector Quarterly [paywall].

Social Media 81

Social Media Omaha Strategy Nebraska 81

Reid All About it

AUGUST 2, 2024

His complaint reminded me of two posts ( pre-Annual and post-Annual ) I wrote about the same topic back in the summer of 2015. Sponsorship strategy. Discover strategies to ensure all branding elements and communications consistently reflect their core purpose. Same old, same old. Association competitive analysis. 1 CMP credit.

Cleveland 270

Cleveland North Carolina Analysis Content 270

.orgSource

FEBRUARY 25, 2025

The Cost of Standing Still In 2015, AOL still had 2.1 Take our Future Ready Assessment and receive actionable insights to guide your digital transformation strategy. Be Agile : Just as broadband disrupted AOLs business model, new technologies and societal shifts will continue to disrupt associations. million dial-up subscribers.

Innovation 88

Innovation Case Study System Technology 88

YourMembership

DECEMBER 11, 2014

This good news was echoed in the Manpower Employment Outlook Survey for Q1 2015 where 18,000 US employers reported a positive Net Employment Outlook, and almost 20% anticipated an increase in their staff levels during Q1 2015. “As The ongoing race to identify and recruit qualified talent will only increase as we move into 2015.

New York City 150

New York City New York Social Media Recruitment 150

Higher Logic

MAY 25, 2016

In many ways, Uber and Lyft are the same, and their products and strategies are so streamlined, they can’t do much to differentiate themselves. In 2015, Lyft launched their “ Driving You Happy ” campaign that focused on community. Lyftie Awards , which began in 2015, highlight the most popular destinations in Lyft’s major cities.

San Francisco 215

San Francisco Technology Products Strategy 215

Higher Logic

MAY 23, 2019

The Big Picture: Why Rethink Your Onboarding Strategy. In this digital era, these strategies are just not practical for associations who want to stay relevant. You’re starting to see why onboarding needs to a big focus of your retention strategy, right? If the answer to any of these was no, don’t worry.

How To 226

How To Process Tips Resources 226

Socious

AUGUST 27, 2015

This year over 900 associations participated, making the 2015 Membership Marketing Benchmarking Report one of the strongest narratives to date on how to grow membership. Each year, membership marketing firm, Marketing General (MGI), publishes the results of their Membership Marketing Benchmarking survey.

Marketing 100

Marketing Strategy Survey Tools 100

YourMembership

DECEMBER 30, 2014

So as a final toast to 2014, we look back at some of the ideas and strategies we shared with you the past 12 months. The past couple months we’ve been talking a lot about strategies, and in particular, the need for associations to develop strategies around important areas of interest like online communities and job boards.

Recruitment 150

Recruitment Recruiting Tips Strategy 150

AssociationChat

MARCH 28, 2023

David Allison launched the Valuegraphics Project in 2015 to create a worldwide map of core human values. How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World.

Strategy 64

Strategy Project Leadership Marketing 64

Reid All About it

AUGUST 10, 2018

Social sharing has dropped by 50% since 2015 , which is making it more difficult to get eyeballs on your content. Your editorial calendar is not your content marketing strategy. Get the tools you need to evaluate your own membership marketing strategies and tactics, and find out how your organization compares. Stone Temple ).

LMS 39

LMS Content Learning Management System System 39

Higher Logic

APRIL 4, 2019

The term you choose to use will influence the strategies that are developed for your communities. Editor’s note: This post was originally published in July 2015 by Ben Rossell, who was our summer graphic design intern and a Senior at George Mason University (GMU) at the time.

Communications 244

Communications Resources Process Strategy 244

Higher Logic

DECEMBER 20, 2016

The average EBS for the 2016 study is 79, up 19 points from 2015. This, in turn, helps community managers create effective engagement strategies. If you’re curious about past results, check out our 2015 Community Benchmarking Report. Engagement is a holistic strategy – it’s not just about community activity.

Report 120

Report Survey Member Experience Strategy 120

Higher Logic

NOVEMBER 8, 2018

Since the launch of Link (The Honor Society of Phi Kappa Phi’s online community) in 2015, Jamie Chapman has worked tirelessly to make it an engaging platform and valuable networking tool. Ensuring that Link is woven into the marketing calendar and strategy. Say congrats on Twitter!

Michigan 190

Michigan Certificate Handbook Directory 190

Associations Now

AUGUST 18, 2019

That shoe-leather approach to leadership among members (and potential ones) has paid off for the trade association: Since Berger took the reins, NAFCU’s revenue has grown 31 percent, and more than 465 new members have joined since 2015. The post A One-on-One Growth Strategy appeared first on Associations Now.

Strategy 78

Strategy Kansas Revenue Communications 78

Aaron Wolowiec

MAY 24, 2016

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

MAY 24, 2016

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. Taking a holistic approach means moving away from a single communication strategy to a tailored, one-to-one communication approach.”. But do email campaigns work? A new report by Informz may help marketers decide.

Marketing 140

Marketing Email Marketing Newsletter Report 140

Aaron Wolowiec

DECEMBER 15, 2015

GivingTuesday 2015: Attracting Millennial Donors looks at the behaviors of millennials during #GivingTuesday , which was Dec. Beef up your social media strategy. We give back, both personally and professionally, as responsible contributors to our community, and we welcome opportunities to partner and co-create with industry colleagues.

millennials 100

millennials Social Media Case Study Analysis 100

Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ]. A customer success strategy acknowledges the big picture. Build Your Customer Success Strategy with Engagement in Mind.

Software 174

Software Resources Strategy Tools 174

AvidXchange: Association Management

JANUARY 16, 2023

Our guest for the first episode of “The Power of Change with Michael Praeger” is Cat Carmichael, the Chief Executive Officer for Strategy 123, a strategic community association management (CAM) consulting company focused on acquisition preparation, increased profitability and creating successful exit strategies and succession plans.

Strategy 130

Strategy Association Management Innovation Price 130

YourMembership

MAY 8, 2015

But that doesn’t mean they are not a useful component of your overall engagement strategy. Ben has put together The 2015 Online Community Software Selection Guide an excellent resource for helping you select an online community provider, which you can download from our website at no cost. Join Elizabeth Weaver Engel, M.A.,

Member Engagement 150

Member Engagement Tools Software Cost 150

Higher Logic

JANUARY 30, 2019

With new insight and perspective, AARC developed a targeted, custom win-back campaign strategy. By 2015, the organization had over 18,000 lapsed members within a 24-month period. Testing and Refining a Win-Back Campaign Strategy. Insight into Lapsed Membership Leads to Better Targeting and Campaign Strategy.

Case Study 149

Case Study Member Engagement eBook Analysis 149

Socious

DECEMBER 29, 2015

As 2015 draws to a close, many organizations are busy gathering data to create strategies for 2016. it’s just as important that you spend some time developing a strategy for your community going into 2016.

Strategy 100

Strategy Products Organization Association Management 100

Potomac Core

MARCH 3, 2020

Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Brian Wynne , President & CEO, Association for Unmanned Vehicles ( AUVSI ), Arlington, Virginia, “Our new strategies are aligned with Industry challenges and our member’s desired business outcomes”.

DC 232

DC Arlington Virginia America 232

WBT Systems

APRIL 19, 2017

In June 2016, an article in Association Now magazine referenced a study titled “ Member Engagement Study: Aligning Organization Strategy With What Matters Most to Members.” In the workplace, the pace of work is also accelerating with people expected to accomplish more in less time, thanks largely in part to the growing use of technology.

millennials 246

millennials LMS Price Education 246

YourMembership

AUGUST 29, 2014

So many new trends, cutting edge strategies and best practices. Xperience2015 will be held April 12-15, 2015 at the fabulous Vinoy Renaissance St. Establishing unrealistic goals and strategies can be just as demoralizing as not having any at all. So many interesting people to meet. So much valuable information to absorb.

Conference 150

Conference How To Nashville Proposal 150

YourMembership

APRIL 24, 2015

Petersburg for Xperience 2015 , YM’s annual customer conference (you can view a recap video on our home page ). I’ve spent some time with JP talking about the (YM) roadmap, talking about the strategy, talking about what’s next, and talking about the way to bring people along as they go – and they absolutely get it.

Member Engagement 150

Member Engagement Learning Management System Technology Software 150