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There are lots of great ideas in this collection, and one theme that runs through the collection is that of innovative association education and certification programs that have been tailored to the specific needs or interests of the association membership. Best Benefit Ever = Association Education and Certification Programs.
Back at the office, this process is paralleled as the new year kick-starts strategic planning sessions to set goals for association management, covering everything from membership growth and retention to updating education and certification programs. Economies of Scale – reduce costs of delivering education programs.
From memberships to learning to partnerships, software and services provider Abila just released its predictions for associations in 2016. The demand for knowledge will continue to grow this year, specifically the focus on certification programs. In fact, Abila predicts certification revenue will surpass membership revenue in 2016.
Millennials: You know them well, those 73 million professionals born between 1980 and 1996 who are now an integral part of the American workplace. It’s a myth that millennials feel entitled to a better title and more pay for simply doing their jobs. Sarah Sain, Naylor Association Solutions. Yet, they still get a bad rap.
These opportunities to lead in changing professional education will affect how such programs are delivered, assessed and valued by learners, employers and the professional and trade associations providing education and certification within their respective industries. So what do you need to know? Trends Impacting Associations Right Now.
Learn the pros and cons of offering micro-credentials, where micro-credentials fit in the ecosystem of professional development, ethical and practical considerations, and the impact a micro-credential could have on your existing certification program. Making Online Communities Work in 2016. 1 CAE credit. More info/register. Host: ACGI.
The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.
Correspondingly, reasons of professional responsibility fell to 36 percent, down from 41 percent in 2016. The boards are most useful for millennials, 56 percent of which say they’ve used them in the past two years. The value of job boards. Only 24 percent of boomers, who are later in their careers, said they used such boards.)
Just imagine how difficult it is for new college graduates (many of whom are millennials and their successors, gen z) who have little to no real-life experience. An insightful new whitepaper, The 2016 Association Role in the New Education Paradigm , coauthored by Elizabeth Weaver Engel and Shelly Alcorn, explores this subject in detail.
According to a new survey from NAIC , just 39 percent of baby boomers, 30 percent of millennials, and 22 percent of Generation Z individuals felt prepared for being life insurance beneficiaries. A user may submit a request with information listed on a death certificate.
Coursera signaled its shift in focus from individuals to corporations when they launched Coursera for Business in August 2016—“a powerful way to help leading companies around the world address the rapidly evolving training and development needs of their employees.”. Even MOOCs have caught on. Increased employee retention.
A recent study finds that more than 90 percent of educational institutions are offering credentials and digital badges, in part, to serve their millennial students, who favor badging and certificates to traditional degrees. What about millennials? What lessons can associations learn from the study? What do they want?
Other education offerings include a professional certification for cardiac rehab professionals, as well as certification for cardiovascular and pulmonary rehab programs. From 2012 to 2016, these efforts have resulted in a 21 percent uptick in membership, along with the accompanying membership dues. Putting Purpose into Practice.
Learn how to get started with relationship marketing; how to divide and track your audience, from basic segmentation to defined personas; and the importance of relationship marketing to attract, engage, and nurture millennials. Presenters: Sara Sturtevant, Continuing Education and Certification Coordinator, EMDRIA. More info/register.
Where people are engaging now when it comes to membership is on social networks, through online webinars, certifications, and young professional groups. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016.
Source: Association Adviser and Naylor Association Solutions 2016. We don’t very often give millennials the mic and ask them directly, ‘what’s important to you in life?’” Certifications. Edge Research 2016. . Edge Research 2016. Tactics for engaging millennials. Trade shows not a dying breed. Socializing.
Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). From Millennials to Boomers: Connecting with Members at Every Age. When an organization offers professional certifications, the amount of business rules required to complete the process can be staggering. Tue 7/19 at 2 p.m. 1 CAE credit.
Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Under Rick’s helm, NCGA has corrected course, now seeing 6% membership growth year over year since 2016. Tue 3/17 at 12 p.m. –
While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.) True ‘Digital Natives’.
Naylor’s annual Association Communication Benchmarking Study showed that online career centers in 2016 ranked as the seventh-most valued communication channel (out of 24). ” ASHHRA is expanding its certification programs and leveraging technology to help members “learn, connect and build their own careers,” Rose said.
Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Great content is only part of the equation for successful online education—organizations also need a way to effectively deliver the content, track participation, and manage credit and certificates. More info/register. Host: Bizzabo.
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