Aaron Wolowiec

AUGUST 16, 2016

Not only is it my full-time profession, but I’m constantly soaking up stories about new trends, PR disasters, crisis communications and more. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing.

Marketing 100

Marketing Email Marketing Report Content 100

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

AUGUST 1, 2019

You don't have to test every communication channel to find out the best way to reach your prospects, thanks to data from fellow associations. The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional).

Recruiting 195

Recruiting Recruitment Certificate Discount 195

Reid All About it

AUGUST 19, 2016

Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. This webinar will demonstrate the importance of embracing new website and email marketing design and call-to-action trends. Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting.

Price 150

Price Social Media Email Marketing Innovation 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. See what email marketing strategies and tactics work based on responses from over a hundred marketing professionals. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. More info/register.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Higher Logic

MAY 3, 2018

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. If not, you soon might.

Marketing 149

Marketing Communications Content Report 149

Higher Logic

JUNE 21, 2018

First and Foremost: Marketing Automation Is Here to Stay. Did you know that the volume of emails sent through marketing automation campaigns in 2017 increased by 110 percent compared to 2016 email volumes?

Report 149

Report Marketing Survey Resources 149

Reid All About it

JUNE 17, 2016

See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. – Key Findings from the 2016 Association Email Marketing Benchmark Report. More info/register. Host: Informz.

LMS 150

LMS Raleigh Content millennials 150

Reid All About it

JUNE 23, 2017

Learn the eight principles of communicating with data—from defining your question to designing simple, clear images. HighRoadU 2016-2017 Final Exam Wrap Up. Make sure your email marketing sending environment is optimized so that no member gets left behind. Inbound Lunch Bunch 2016-17 Wrap Up. Wilmington, NC.

DC 154

DC Content Education Software 154

Optimist Consulting

MARCH 30, 2017

I believe there’s an opportunity here to communicate better the benefits and value of membership, and to involve (and engage) members by asking them what they want from their organisation. Inadequate online member self-service options are a major challenge for 30% of organisations – an increase on 2016.

Report 100

Report Social Media Member Engagement System 100

Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? percent in 2016. And click rates dropped from 16.1

Survey 79

Survey Email Marketing Report Tools 79

Socious

DECEMBER 14, 2016

Personalization is one of the top trends for 2016 and will continue to increase in importance in the coming years. From marketing to membership communications, a personalized touch is becoming increasingly important because corporate giants like Amazon and Netflix are out there setting high expectations for personalized service and marketing.

Software 100

Software How To Tips Member Experience 100

Association Success

OCTOBER 28, 2020

Nowadays, you can’t be too careful with who you communicate with online. Way back when, before the CAN-SPAM Act of 2003 , we were able to send out emails with the voracity of water coming out of a firehose. On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S.

California 78

California Newsletter Software Revenue 78

Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. 5 ideas in this article. Melanie Kaplan. Associations Now.

Directory 60

Directory Newsletter Email Marketing Social Media 60

Association Adviser

SEPTEMBER 21, 2016

Source: Association Adviser eNews and Naylor Association Solutions 2016. You just need frequent and effective communication to keep them engaged. Sabuco also recommends keeping board members well informed with regular communications and regularly review your mission statement and core values as you prepare your annual report.

New York City 60

New York City Ohio New York California 60

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Associations Now

MAY 2, 2016

2016: The Year of Email Marketing – https://t.co/a6uIghYGDr — MemberClicks (@MemberClicks) May 2, 2016. There has been much debate recently over the future of email. To put it simply: We’ll be spending more time and money attempting to build more effective email messages. Tweet of the Day.

millennials 40

millennials Email Marketing Social Media Recruiting 40

Associations Now

JULY 22, 2016

— Meetings Today (@meetingstoday) July 22, 2016. It just solidified our reputation of being on the forefront of innovative marketing ideas in the D.C. area,” Marketing Manager Therese Howe explained. Don’t Drive And Pokémon. Rent a Bus. Idea for a staff Pokémon Go activity in #DC Metro! Hey, it beats driving.

Metro 40

Metro DC Email Marketing Washington 40

Association Adviser

AUGUST 11, 2016

Google has been favoring responsive websites since it recently updated its algorithm in March 2016. Mobile readers engage with emails longer than desktop readers do, with 67.1 percent of mobile readers spending longer than 10 seconds. Do you know if your association’s website is responsive? Take the test here.

Social Media 60

Social Media Newsletter Content Email Marketing 60

ISAE

APRIL 3, 2024

This makes it easier to facilitate the stewardship strategies and communications that drive long-term engagement, and it shows donors that their contributions are especially valued. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

Examples 52

Examples Strategy Review Discount 52

Achieve

AUGUST 25, 2023

Training your team and developing their communication skills will be essential. About the Author Patrick Schmitt Patrick Schmitt, Co-CEO of FreeWill , and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016. billion in new gift commitments for thousands of nonprofit organizations.

Team 52

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ISAE

APRIL 4, 2024

This makes it easier to facilitate the stewardship strategies and communications that drive long-term engagement, and it shows donors that their contributions are especially valued. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

Examples 40

Examples Strategy Review Discount 40