Achieve

MARCH 10, 2021

Transparency is the leading value millennial donors look for when seeking a nonprofit to support. Millennial donors. To better understand how your donation payment processor can continue building trust between millennials and your brand, this article will walk through the following topics: The importance of transparency .

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WBT Systems

JANUARY 10, 2017

Smartphones are redefining how we work and play, and just as with cloud-based learning, for millennials especially, the on-demand, anytime, anywhere access to learning provided by mobile learning solutions is becoming necessary to ensure your education programs stay relevant to potential new members and a younger audience of professional learners.

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Association Adviser

JULY 27, 2016

Our colleague Eryn Underwood’s recent article Why Millennials Join Associations and What Associations Can Do to Keep Them has been republished by a number of state society publications, so it appears we struck a nerve. Association Adviser: How is your organization connecting with millennials? Everyone is empowered to suggest ideas. .

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Reid All About it

JUNE 17, 2016

– Key Findings from the 2016 Association Email Marketing Benchmark Report. – Closing the Millennials Membership Gap: How to Drive Membership with Freemiums and Sticky Membership . More info/register. Host: Informz. Wed 6/22 at 2 p.m. Presenters: Vivian Swertinski and Chris Scavo, Digital Marketing Strategists at Informz.

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Socious

OCTOBER 13, 2016

New graduates, including millennials and the up-and-coming gen z, also happen to be one of the markets associations are targeting. Bridge the gap and you clearly communicate your value to millennials as well as other young workers, helping convince them to join your association. This is a clear problem.

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Reid All About it

MARCH 13, 2020

Because, Billhighway says, people crave connection and community , and for now, in-person events do that better than virtual. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. – Crisis Communications: Coronavirus Edition. Chip Massey, Crisis Communication Expert.

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Reid All About it

JUNE 10, 2016

Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. – Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). More information/registration. Host: Gravitate Solutions. David Schlum, Director of IT, Gravitate Solutions.

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WBT Systems

MAY 15, 2018

Coursera signaled its shift in focus from individuals to corporations when they launched Coursera for Business in August 2016—“a powerful way to help leading companies around the world address the rapidly evolving training and development needs of their employees.”. Even MOOCs have caught on. Increased employee retention.

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Associations Now

JANUARY 29, 2020

According to a new survey from NAIC , just 39 percent of baby boomers, 30 percent of millennials, and 22 percent of Generation Z individuals felt prepared for being life insurance beneficiaries. NAIC says the tool has assisted in recovering more than $765 million in policy benefits since 2016.

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Associations Now

JUNE 3, 2015

Every industry has been doing its due diligence to gain insight into the millennial generation. We know, we know: Another story about millennials will have you rolling your eyes. That headline was enough to get you to click through and read about how much millennials love mayonnaise. But guess what?

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Reid All About it

JULY 15, 2016

Understand how tech tools can streamline communication and collaboration. Your Favorite Association Bloggers and Podcasters of 2016 (Association Chat on Blab). From Millennials to Boomers: Connecting with Members at Every Age. Presenters: Sheri Singer, President of Singer Communications. More info/register. 1 CAE credit.

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Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. At the same time, millennials are changing the workplace landscape.

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Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

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Association Freak

MARCH 26, 2021

Millennials are skeptical, with a very high bar for trusting a brand. Your association can drive membership by recognizing the millennial mindset and adopting it in your marketing strategy. In response to the 2016 flooding in Louisiana, GoFundMe users raised more than $11M through more than 6,000 flood-related campaigns.

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Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. After declines in 2021 and 2022, associations are rebounding and showing increases in member growth at the highest rate since 2016.

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Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. By 2016, that number had jumped to more than 3,500. Here are five key takeaways that will help association marketers face the future.

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Association Freak

MARCH 1, 2024

Rebound in Member Growth After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining.

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Association Freak

MARCH 2, 2024

REBOUND IN MEMBER GROWTH After a decline in 2021 and 2022, associations are witnessing a significant rebound, with member growth rates reaching their highest since 2016. Moreover, associations with a higher proportion of millennial members are seeing growth, whereas those with predominantly boomer members are declining.

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Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . But our annual Association Communication Benchmarking study showed that association leaders rate advocacy among the five most important topics to members (60 percent). Source: Association Adviser Communications Benchmarking Survey 2016.

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Associations Now

FEBRUARY 13, 2017

Communicating that to employees can better prepare them to assist when they arrive at the conference center. Association meeting planners have a vision in their minds about what an optimal experience for the attendees is—what they’ll be wowed by, what will make their lives easier, what they’ll want to steer clear of.

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Associations Now

MAY 2, 2016

Check out these three tips to keep your membership thriving as more and more millennials enter the workforce. New blood also means new engagement strategies, as countless studies have shown how millennials are approaching work and membership benefits differently from those of earlier generations. Tweet of the Day. Other Good Reads.

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Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.) True ‘Digital Natives’.

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Associations Now

JUNE 28, 2017

And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016. There has to be just as much a push-factor to the member experience and communications.” Membership acquisition continues to be the place where associations succeed,” Rossell says.

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Associations Now

SEPTEMBER 21, 2016

The Consumer Review Fairness Act of 2016, a bipartisan bill that passed the House earlier this month, could protect consumers if they post a review on Yelp or elsewhere that’s critical of a business or organization. ” (Kennedy is 35, so when he says “my generation,” he’s talking about millennials.).

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Association Adviser

JUNE 30, 2016

Aley added that associations can drive high performance in these areas by not only ensuring their career center has premium placement, but also by including job posts in its other important member communication channels. Online career centers: a key communication channel. Quality over quantity. What’s driving that spike? “A

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.orgCommunity

FEBRUARY 20, 2018

Remember when we all needed a Fax machine even though most of our communication was now on email? The perspectives and needs of both groups are polar opposites and we must ask ourselves……when the baby boomers retire, am I sticky enough for the millennials? Technological change. Behavioral change of members. Demographics. Technological.

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Associations Now

JULY 8, 2016

— Incline Marketing (@InclineMktg) July 8, 2016. The sought-after millennial generation is tough to communicate with. These pictures prove that Twitter cover photos can help your association pique member interest https://t.co/nVgsZCFPQy nVgsZCFPQy by @lkolo25 #assnchat. Be careful when trying to “be cool.”

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Associations Now

DECEMBER 5, 2013

By as early as 2016, Gartner projects, 38 percent of companies will stop providing employees with certain workplace devices, including desktop PCs and laptops. Generationally speaking, that broke down to 84 percent of millennials, 90 percent of Gen Xers, and 87 percent of baby boomers respondents.

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Achieve

JULY 27, 2017

From the belief statement (also called the opening or donor statement) and opening sentence or two to pull quotes, calls to action, and the ever-important P.S. line, you have a limited amount of space (and time) in which to capture potential donors’ attention, communicate your story, and, of course, persuade them to donate.

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Achieve

OCTOBER 9, 2017

Communicating need in terms of a single individual or family and appealing to a donor’s empathetic nature is. He is the founder of MCON and the lead researcher and creator of The Millennial Impact Project, a multi-year study of how the next generation supports causes. Problem solved? Well, not quite. only the first piece of the puzzle.

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United States America millennials Project 52

Beekeeper Group

JUNE 2, 2016

It may be easy to dismiss the image and video messaging mobile app as a millennial fad, but with 100 million daily users it’s definitely reaching a large audience. It’s going to take some time before we figure out if Snapchat will evolve into a prime communication channel like Facebook, Twitter or LinkedIn.

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Reid All About it

OCTOBER 21, 2016

Forward-thinking associations see the value in moving towards a more personalized one-to-one communication style, but can be overwhelmed at the start because the steps look too steep. Presenters: Lisa Campo, Marketing & Communications Manager, American Council on the Teaching of Foreign Languages. More info/register. Host: Informz.

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.orgSource

MARCH 6, 2023

Experiences like the following make Millennials and GenX, groups that associations are seeking to engage, consider even long-standing organizations with a dose of suspicion. Intention, transparency, good communication, and relevance are needed to maintain or restore trust. Trust is tied to value.

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Reid All About it

NOVEMBER 11, 2016

Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Associations have a unique opportunity to benefit from the social media and digital movement by driving member engagement through robust online communities. More info/register. Host: Bizzabo. Tue 11/15 at 1 p.m. More info/register.

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Achieve

NOVEMBER 14, 2017

was up nearly 4 percent in 2016, hitting an all-time high. And then there’s the millennial factor. notes, “it’s well known that [millennials] aren’t embracing traditional ideas of giving.”. 2017 Millennial Impact Report. And it isn’t just millennials: NPR noted. In fact, this year’s edition of. Giving USA.

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