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even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
With just a couple of weeks to the end of the year and a huge variety of association learning solutions being showcased this week at ASAE Technology Conference 2016 , it’s a good time to look back at the association learning trends that were predicted for 2016 and see which of these are still relevant.
even the past year), you know I’m a communications nut. Without communication, both internally and externally, there’s no content, no strategy. But not everyone knows how to communicate, at least not effectively. Last January, I wrote about Naylor’s 2015 Communication Benchmarking Study. That goes for businesses, too.
A strong, carefully crafted website that gets new visitors and consistently brings loyal supporters back can become of your nonprofit’s most powerful tools for increasing awareness and revenue. In 2016, nonprofits raised $1.19 As you increase website traffic, you’ll increase donations and fundraising revenue.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).
Engaging current customers positively impacts overall business goals in several ways, including increasing revenue by generating opportunities for sales of additional products and services. Increase revenue. Well, that was a nice segue into our next point: increasing revenue.). Increase Revenue. That being said….
Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. In 2016, China reported 17.86 However, Non-Dues programs have the highest potential for overall revenue production. Host: Professionals for Association Revenue Wed 10/25 at 11 a.m. Member app. Market perception.
You need to keep them involved with your organization so you can continue generating revenue from them and encourage them to bring new business into your company. Yes, revenue should still influence your sales people’s compensation, but it shouldn’t be the sole basis for commissions. Method #3) Move to a Recurring Revenue Model.
Getting buy-in for an online community is no different. You’ll likely face questions and concerns even after you present your team with details on how an online community can improve acquisition, retention, and revenue. You can also recoup a lot of expenses by using your community to generate revenue.
In many cases, annual conventions and trade shows represent the most significant revenue-generating opportunities of the year for associations. These special events are of the utmost importance to any association that relies on this revenue stream. What is event cancellation insurance? .); Types of coverage. Event insurance rates.
And, it’s hard to believe, but the 2016 ASAE Annual Meeting is next week, Aug. We’ve heard about how much revenue events such as Super Bowls and presidential debates generate for cities, think about how excited Salt Lake is to welcome you! I look forward to communicating with you next week! Share some Twitter love.
In many places, the overall organization hasn’t figured out how satisfaction aligns with revenue. Look at the value of answers and how much the sentiment spreads digitally. That’s not customer satisfaction. If that’s the case, I encourage you to spend time elsewhere. Vanessa: “It’s not the ROI - it’s the impact”.
Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Sometimes it’s simply a matter of changing old, tired revenue streams no one is excited about anymore.
– Crisis Communications: Coronavirus Edition. Whether you intend to cancel your event or not, the coronavirus outbreak has made one thing abundantly clear: we need to be prepared to communicate to our meeting’s stakeholders. Learn how you can communicate effectively with or without a plan currently in place. 2 CMP credits.
It’s a question that many associations ask when planning benefit programs and communications to members. The American Music Therapy Association offered an online disaster-response course covering the core principals of psychological first aid to both members and non-members, with free access until the end of 2016.
Just as we are seeing more organizations delivering education and certification programs through online Learning Management Systems , there is a growing expectation for organizations to be able to communicate and share knowledge with their customers, members, or employees efficiently and expertly online.
Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. Learn how to use inbound marketing techniques to drive non-dues revenue. Presenters: Jon Litchfield, communications & business coordinator, American Baseball Coaches Association. More info/register.
At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.
Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Beginning in early 2012, the European Commission debated the law until its final approval in April 2016, with a compliance date of May 25, 2018.
The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. 4 Easy Ways to Generate Non-Dues Revenue. . – Coffee, Tea, and PD!: More info/register.
Thanks to all the companies in the association community that provide free professional development. Learn about proven member engagement tactics that effectively communicate and compel members to renew and buy more of your services and products. 5 Tips to Drive Mobile Event Sponsorships in 2016. You are appreciated. Register.
The Veterinary Hospital Managers Association (VHMA) used their marketing automation software and their AMS, YourMembership, integration to restructure their renewal communications. VHMA found this marketing automation integration generated a 5 percent increase in membership, adding an extra $18,000 in membership revenue. The takeaway.
More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Source: Association Adviser 2015-2016. 2015. ** 11%.
. “Harley Davidson bikes are twice the price of the same exact Honda bike but will outsell it 13-1 because of community” – Ken Schmidt #HLSF16. David Spinks (@DavidSpinks) November 14, 2016. Telling your story and championing community value for you. Mertz, CAE (@DianaTMertz) November 14, 2016.
A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software. or ‘Are you experiencing this too?’
Annual revenue up. Fee for Service revenue up. How can Organizations better communicate? The online surveys were conducted between April 7 and April 25, 2016. The Fertilizer Institute – Despite a down cycle in the industry the organization’s revenue and retention are up. Survey Annually. Survey Infrequently.
Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Presenters: Tim Zanker, CEO of O’Keefe Communications. Rachel Schwerin, Senior Producer at O’Keefe Communications. Wilhelm Hesse, Video Producer at O’Keefe Communications.
Everyone sees the revenue potential in providing online education to corporate customers. Why take a generic class in leadership, communication, negotiation, or conflict resolution when you can take one that’s designed by an association specifically for your profession or industry? Revenue growth. Even MOOCs have caught on.
Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. Learn how to use inbound marketing techniques to drive non-dues revenue. Presenters: Jon Litchfield, communications & business coordinator, American Baseball Coaches Association. More info/register.
These are some of the key takeaways from the new Luminate Online Benchmark Report 2016 by Blackbaud. The report aggregates data from July 2015 to June 2016 from 631 mature Luminate Online customers — orgs with at least 3 years of consecutive usage data. Email is still gold. And the shift from quantity to quality is ON!
” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. You never know until you try!”
The holiday season is upon us: take a moment to reflect on what you’ve learned and accomplished thus far in 2016 and share what you’re looking forward to in 2017 in a tour through four “food for thought” stations. 4 Easy Ways to Generate Non-Dues Revenue. . – Coffee, Tea, and PD!: More info/register.
Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Increase Engagement and Drive Revenue with Marketing Automation. More info/register. Host: On Good/Public Interest Registry. Presenter: Heather Mansfield, Nonprofit Tech for Good. Participate live or view the recording.
Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Learn how to determine the needs and revenue-generating potential of different membership segments so you can develop successful targeted marketing campaigns. 1 CAE credit. More info/register. Tue 10/25 at 1 p.m.
from 2016–2018 and added a number of financial metrics to the spreadsheet. For nonprofits with gross revenue under $1 million, a more positively-worded mission statement was associated with more money raised per dollar spent. We also downloaded their IRS Form 990s?from However, for larger organizations, the relationship was reversed.
In our first webinar of 2016, Naylor’s Jon Meurlott, group vice president, and Laura Taylor, director of online solutions, discuss why working to preserve and increase NDR is important for. For more about this topic, click on the headline.
And, it’s hard to believe, but the 2016 ASAE Annual Meeting is next week, Aug. We’ve heard about how much revenue events such as Super Bowls and presidential debates generate for cities, think about how excited Salt Lake is to welcome you! I look forward to communicating with you next week! Share some Twitter love.
The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.
Educational offerings for not just members, but also the public at-large, will be a big revenue drive for associations.” The Brandon Hall Learning Technology Study 2016 identified that the top priority for organizations in 2017 is to invest in social and collaborative tools to enhance their learning technologies.
By creating detailed personas, precise segments, and dead-on messaging, you’ll have better appeals, greater ROI, and increased revenue. – Key Findings from the 2016 Association Email Marketing Benchmark Report. Learn what your association can do to meet these demands while still generating revenue. 1 CFRE credit.
Presenters: Tom Jelen, Director of Digital Communications, American Speech-Language-Hearing Association. – Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). Grow Sponsorships, Attendance and Revenue for your Virtual Conference. More information/registration.
2017 remains all about member engagement, operational efficiency and revenue growth. I believe there’s an opportunity here to communicate better the benefits and value of membership, and to involve (and engage) members by asking them what they want from their organisation. Here are my top 10 insights from the report.
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