Higher Logic

DECEMBER 5, 2017

Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

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Higher Logic

MARCH 12, 2019

Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. On top of this, your events team sent out two reminder emails. Editor’s note: This post was originally published in June 2016 by Carol Valora.

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Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

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Reid All About it

AUGUST 19, 2016

This is the emotion you want to trigger when marketing your conference—that warm, happy, inspired, charged-up feeling of belonging to a tribe who gets what you do and loves what you love. Tue 8/23 at 9 a.m.* – 10 Website Design and Email Marketing Best Practices for NGOs. Not that kind of hangover. 1 CMP credit.

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Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. Harness the Power of Content Marketing.

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Reid All About it

JUNE 23, 2017

Presenter: Anna Toon, learning product marketing manager, Abila. In this digital age, how you interact with your prospects will determine the success of your marketing. Learn how to increase engagement to drive pipeline, how to move from passive to active marketing, and how to leverage behavioral data to find your best leads.

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Association Adviser

OCTOBER 13, 2016

While the 2016 study uncovered promising new trends, data revealed that associations face the same primary challenges that they faced in 2011, and the approach to tackling those challenges has not necessarily improved. The 2016 survey provided many more interesting points of interest to association executives.

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Higher Logic

MAY 3, 2018

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. Make your emails responsive. notification.

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Associations Now

SEPTEMBER 6, 2017

When you know and cater to their habits and preferences, you make it far more likely that your next email will be received, opened, and read. Here are the important takeaways from two new reports on the email marketing landscape. Do you suffer from email fatigue? percent in 2016. And click rates dropped from 16.1

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Higher Logic

MAY 29, 2020

According to Marketing General Inc, these are the top four challenges to associations’ member retention: Members’ lack of engagement with the organization (41%). Editor's note: This post was originally written by Christina Green in January 2016 and has since been revised to reflect latest updates and research. Learn more below.

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Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. More info/register. Thu 6/8 at 12 p.m.

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Nonprofit Marketing Guide

SEPTEMBER 16, 2016

If you do email marketing, you should check out The State of Email List Growth in 2016. September 20: Marketing Bequests: The Delicate Art of Asking for That Final Gift. Jeff Brooks explains how conference bullies victimize fundraisers. Rebecca Reyes shares 13 tips for powerful nonprofit video storytelling.

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Associations Now

APRIL 21, 2016

New research shows that email marketing is still a strong player for many organizations, which are planning to increase the time and resources spent toward this type of marketing in 2016. Email, as part of an overall marketing strategy, is most likely not going anywhere anytime soon.

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Optimist Consulting

MARCH 30, 2017

Email marketing is well ingrained in 93% of membership organisations and associations with 70% creating email content that can be displayed on multiple devices. Inadequate online member self-service options are a major challenge for 30% of organisations – an increase on 2016.

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Higher Logic

AUGUST 22, 2016

But it’s this line of thinking that should and will trickle down into organizational thinking from the marketing and technical side of things. Initial email conversion results include 16% increase for members’ first posts, 50% increase to keep conversations going and 17% increase for welcoming new members in discussions.

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Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

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Associations Now

JUNE 14, 2017

A new report says automation offers a way to take a more targeted approach to email campaigns. In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz.

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Socious

DECEMBER 14, 2016

Personalization in marketing and sales has changed irrelevant ads into helpful content. Personalization is one of the top trends for 2016 and will continue to increase in importance in the coming years. Membership software provides opportunities to market events only to those who are invited. Do you miss that? Because I don’t.

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Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. eMarketer recently ranked the most effective email tactics. 5 ideas in this article. 2 and 3; guess what No.

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Associations Now

MARCH 21, 2017

Over time, you might find that your users “check out” of your marketing emails—even letting entire accounts go dormant. That’s a problem, obviously, and email deliverability concerns are definitely one aspect of it, but the real issue could be more foundational. And that can prove a big problem. Recently, a report by the U.K.-based

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Association Success

OCTOBER 28, 2020

On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. In short, if you have a business that markets to people in the EU, the GDPR applies to you. For example, if a contact has not opened any marketing emails in the past six months, add them to an unengaged list. .

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Nonprofit Marketing Guide

JANUARY 22, 2018

As the Director of Marketing, Scarlett is responsible for marketing and public relations for the Air Force Enlisted Village, Inc., Scarlett has 20+ years of experience in public relations, marketing, sales, communications, event planning, and fundraising. Air Force personnel. to 4:00 p.m.

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Nonprofit Marketing Guide

JANUARY 6, 2017

John Haydon kicks things off with 7 Marketing Habits to Strengthen in the New Year. 2016 sucked in a lot of ways. Need the basics on link tracking and why it’s important for email marketing? Learn more and get your Pass now. Take heart and find out Why Your Voice Matters More than Ever This Year.

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Nonprofit Marketing Guide

JULY 22, 2016

Andrew Littlefield breaks down The Fundraising and Marketing Rift, and How To Fix It. M+R thought there ought to be a better way to measure real media impact and has published a new report – The 2016 Mediamarks Study. Pam Grow shares 12 simple steps to mastering nonprofit email marketing. Nonprofit Training.

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Associations Now

JANUARY 26, 2016

Also: Use email marketing to stand out to potential members. 5 Emails Your Association Should Send to Increase Memberships https://t.co/ynmUI8qzf4. — Everything Marketing (@evrythngmrktng) January 26, 2016. People receive tons of emails daily. Don’t Get Buried. ynmUI8qzf4.

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Associations Now

MAY 2, 2016

2016: The Year of Email Marketing – https://t.co/a6uIghYGDr — MemberClicks (@MemberClicks) May 2, 2016. There has been much debate recently over the future of email. To put it simply: We’ll be spending more time and money attempting to build more effective email messages. Tweet of the Day.

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Nonprofit Marketing Guide

JULY 5, 2018

But a much bigger percentage of their list is opening at least one email per month. Without a doubt, Nonprofit B has a much healthier email marketing reputation and strategy, because a much larger percentage of its list is engaging with at least some of its content in a relatively short amount of time, usually measured in months.

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Association Adviser

SEPTEMBER 21, 2016

Source: Association Adviser eNews and Naylor Association Solutions 2016. trillion) and is now the second largest class of consumer debt after mortgages— the class of 2016 graduated with an average of $37,000 in student loan debt. How many members are on your board of directors? 21 or more. 5 or fewer. 1 info source.

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New York City Ohio California New York 60

Association Adviser

AUGUST 11, 2016

Google has been favoring responsive websites since it recently updated its algorithm in March 2016. Mobile readers engage with emails longer than desktop readers do, with 67.1 Brianna Lawson is an online marketing specialist at Naylor Association Solutions. percent of mobile readers spending longer than 10 seconds.

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Associations Now

JULY 22, 2016

The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. — Meetings Today (@meetingstoday) July 22, 2016. It just solidified our reputation of being on the forefront of innovative marketing ideas in the D.C. area,” Marketing Manager Therese Howe explained. Rent a Bus.

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Associations Now

DECEMBER 20, 2016

As we end 2016, associations and their employees are surrounded by cloud services that involve someone else pulling the strings. To start out 2016, I posed a point that has played itself out in numerous ways over the last 12 months: the idea that the middleman is in a position of power. But why should they be the center of attention?

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Associations Now

DECEMBER 23, 2015

Like web design in general a decade ago, email design remains mired in a set of inconsistent standards and poor rendering support by popular clients. The result is that email marketers are often stuck playing it safe. Will that trend continue in 2016? Early Meeting Predictions for 2016 , by Samantha Whitehorne, October 2.

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Achieve

AUGUST 25, 2023

Another variant of the financial arrangements above, a unitrust differs in that its payments depend on the current fair market value of the trust’s assets. About the Author Patrick Schmitt Patrick Schmitt, Co-CEO of FreeWill , and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016.

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ISAE

APRIL 3, 2024

ABOUT THE AUTHOR Patrick Schmitt, Co-CEO of FreeWill Patrick Schmitt and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

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ISAE

APRIL 4, 2024

ABOUT THE AUTHOR Patrick Schmitt, Co-CEO of FreeWill Patrick Schmitt and fellow FreeWill co-CEO Jenny Xia founded at Stanford University’s Graduate School of Business in 2016. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

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