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Whether your association is planning to launch new education or certification programs, or revitalize and restructure existing programs, our suggestion for your new year resolution is to invest in association learning technology. Certification and Accreditation Management – simplify the process for administrators and members.
According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Add educational courses to your learningmanagementsystem, each with a description of the course topics. Set up a digital, peer-to-peer donation page and ask members to share it online.
According to Wyzowl’s State of Video Marketing 2023 , in 2016 only 61% of businesses used video in their marketing strategy. Proportional to their use of video marketing, in 2016 only 76% of businesses saw good ROI on their video investment. Video content has been growing in popularity. That number has now jumped to 91%.
Associations have also been consumers of the subscription economy since the rise and adoption of Software as a Service (SaaS) platforms such as association managementsystems, learningmanagementsystems, and other association software. It has a nice ring to it, doesn’t it? Auto-renewal in the association world.
Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13). Thu 1/19 at 1 p.m.
Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. I read about NIGP’s “HR arm” in a thread in ASAE Collaborate’s Executive Management Section (see message #13). Thu 1/19 at 1 p.m.
Insights from the Global Engagement Index 2016: Strengthening Member & Customer Relations Globally. Presenter: Jennifer Bennett, senior manager of education & training, VolunteerMatch. LearningManagementSystem (LMS) Selection: Mastering the Process, Avoiding the Pitfalls. More info/register.
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