Higher Logic

MAY 29, 2020

In order to recruit new members, associations need to provide a unique value proposition , something compelling enough that people see value in paying for membership on their own or asking their company to sponsor their membership. The goal: Every year, bringing in new members is likely to be on your association’s list. Learn more below.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Higher Logic

NOVEMBER 20, 2019

In fact, Marketing General revealed that 48 percent of associations say participation in their mentoring program has increased—a clear indicator that members are seeking this benefit. Many people want a mentoring relationship like this, but don’t pursue one because of barriers like feeling intimidated or not finding the right match.

How To 240

How To Tips Leadership Survey 240

Reid All About it

MARCH 19, 2021

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing.

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Higher Logic

AUGUST 17, 2017

In 2016, businesses lost $63 billion dollars due to bad customer service. Recruit Top Human Capital. Your user group’s input will likely help you build products with fewer support issues and more market relevance. That’s up from 2013 by a whopping $20 billion. User Groups Pay Long-Term Dividends in Customer Satisfaction.

Cost 134

Cost Products Resources Innovation 134

Reid All About it

DECEMBER 2, 2016

. – Membership Recruitment and Renewal Strategies. Hear about strategies to improve your membership recruitment efforts and increase your renewals through segmenting your audience, marketing channels, messaging, testing and tracking. Host: Marketing General, Inc. Inbound Marketing: Why it Matters for Your Association.

San Jose 150

San Jose millennials Revenue Recruiting 150

Membership Marketing

JANUARY 13, 2016

The questionnaire for the 2016 Membership Marketing Benchmarking Report is now open and I want to invite you to participate in the research this year. To thank you for your participation in this best practices research project, MGI will send you a printed copy of the full 2016 Membership Marketing Benchmarking Report.

Report 40

Report Marketing Survey Recruitment 40

Reid All About it

FEBRUARY 26, 2016

Eastern*- The Gartner Top 10 Strategic Technology Trends for 2016. The Completely Revised Guide to Great Board Recruitment. Speaker: Suzanne Carawan, Chief Marketing Officer at HighRoad Solution. Sometimes, you’ll receive a link to a recording you can listen to while eating lunch at your desk. Mon 2/29 at 11 a.m. Register. (1

Analysis 150

Analysis Recruiting Recruitment Technology 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

Reid All About it

APRIL 22, 2016

In 2016, professionals should not be forced to keep track and self-report stacks of PDFs and paper certificates in order to demonstrate that they have met certification, CE, or professional development requirements. – Attract Qualified Candidates and Retain Star Staff: Market Your Association as a Great Place to Work.

Certificate 150

Certificate New Jersey Video Content 150

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Build your marketing copy highlighting these new opportunities.

Marketing 74

Marketing Discount Price Review 74

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. In doing so these Associations are key allies in helping their members overcome challenges, reduce costs, and in several cases enter new markets. Even though the U.S. economy grew at a brisk 3.5% Policy Priorities Mirror Industry Outcomes. Expanding Advocacy Impact.

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education Certificate 150

Reid All About it

JUNE 10, 2016

– Chapter of the Future: A Look at the 2016 Benchmarking Study & Where We Go from Here (ASAE Virtual Roundtable). To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. For many organizations, digital marketing is a new undertaking. Host: YourMembership.

System 150

System millennials Member Insights Recruitment 150

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). The State of Marketing in 2018: Where We Are & Where We’re Going. Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry.

Cleveland 31

Cleveland DC Washington Press Release 31

Reid All About it

SEPTEMBER 9, 2016

– App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. Host: ASAE Marketing Section. David Evener, CAE (moderator), Marketing Director, National Ground Water Association . Tony Rossell, Senior Vice President, Marketing General Inc. More info/register. Host: iCohere. Wed 9/14 at 1 p.m.

Social Media 150

Social Media New Jersey Tips Recruiting 150

GrowthZone

JUNE 14, 2017

According to the 2016 McQuaig Global Talent Recruitment Survey , nearly two-thirds of respondents say it’s hard to find a cultural fit when hiring. I don’t mean recruiters and candidates are lying outright (though that does happen too). A guest blog by Maddie Grant, CAE. But here’s the rub.

Recruitment 112

Recruitment Recruiting millennials Cost 112

Membership Marketing

DECEMBER 27, 2016

A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. The session was adapted from the chapter that I authored for ASAE’s 2016 edition of Membership Essentials : Recruiting, Retention, Roles, Responsibilities, and Resources.

Recruitment 40

Recruitment Recruiting Strategy Marketing 40

Associations Now

MARCH 10, 2017

The survey of Washington, DC, area associations—which was conducted at the end of 2016—provides a look at staffing priorities and challenges in the association world. Recruiting and retaining talent is a significant challenge, the report shows. This generational shift is challenging staff recruiting, policies, and practices.”.

Survey 79

Survey millennials Recruitment Recruiting 79

Reid All About it

DECEMBER 16, 2016

Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” Lessons from 2016 Benchmarking Study. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Watch/participate live or view the recording.

Project 150

Project Technology Conference Recruitment 150

Reid All About it

FEBRUARY 16, 2018

At the 2016 ASAE Technology Conference, I ran into an old NAHB IT colleague of mine who told me about this new software they were using to streamline and automate dues and data collection from their 700+ local home building associations. How to Create a Collaborative Chapter Marketing Movement. 1 CAE credit. More info/register.

DC 150

DC Washington Recruiting Recruitment 150

Associations Now

MAY 26, 2017

Following its 2016 conference, it offered the PLA 2016 Rewind: Post-Conference Webinar Series. Another perk of all of these efforts: They serve as prime marketing tools for recruiting new attendees to your next conference. But a curated content package is only one way to extend your attendees’ post-conference glow.

Conference 97

Conference Library Video Content 97

Reid All About it

DECEMBER 16, 2016

Then, as the market crystallizes, technology moves from the “Slope of Enlightenment” to the “Plateau of Productivity.” Lessons from 2016 Benchmarking Study. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Watch/participate live or view the recording.

Project 150

Project Technology Conference Recruitment 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association. .

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Event Industry News

NOVEMBER 4, 2022

Award-winning conference and events venue, 30 Euston Square, announces the appointment of Caterina Jane Alves as its new Head of Sales, Events & Marketing. Caterina, Head of Sales, Events & Marketing comments: “I am thrilled to join the great team at the award-winning 30 Euston Square.

Marketing 72

Marketing Conference Industry Team 72

Associations Now

NOVEMBER 9, 2016

Marketing General Incorporated’s “ 2016 Membership Marketing Benchmarking Report ” showed 29 percent of associations offering automatic renewal and 41 percent offering installment plans in 2016—numbers that have been growing over recent years.

Survey 105

Survey Sample Report Recruitment 105

Associations Now

AUGUST 30, 2017

The latest edition of Nonprofit HR’s Nonprofit Employment Practices Survey finds that many nonprofits don’t have formal strategies for hiring or retaining employees—and in a strong job market, that puts them at risk of for-profit poaching.

Survey 91

Survey Recruiting Recruitment Strategy 91

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. More info/register. Thu 6/8 at 12 p.m. – 1 CAE credit.

Raleigh 150

Raleigh DC Chicago Washington 150

Socious

OCTOBER 24, 2016

The 2016 Membership Marketing Benchmarking Report found that associations’ top source of new members was word-of-mouth referrals. Your engaged members are more likely to help you recruit new members, increasing revenue from membership dues. Method #3) Find New Referral Program Participants.

Member Engagement 100

Member Engagement Revenue Recruiting Recruitment 100

Socious

NOVEMBER 17, 2016

According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. To help associations capitalize on these recruiting methods, top membership management software now includes marketing and email tools.

Membership Management 100

Membership Management Software Directory Library 100

Mizz Information

MARCH 15, 2023

I don’t even write about social media anymore, having given up on it as a profession after one last attempt in 2016 when a large, prominent association that recruited me specifically because they were interested in getting social media right and wanted someone with experience to help shape strategy and advise throughout the org.

Strategy 105

Strategy Social Media System Recruitment 105

Event Industry News

APRIL 23, 2019

The expanded role will see Jenny managing the Barbican’s growing sales team, which includes a renewed focus on international and association markets. Charlie returns to the Barbican, where he worked as an account manager for two years between 2016 and 2018. The Barbican has appointed Jenny Waller as head of sales.

Team 58

Team Marketing Course Conference 58

Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. And membership acquisition continues to show strength—45 percent of associations reported an increase in new members, down only slightly from 2016.

Certificate 79

Certificate Survey Recruiting Recruitment 79

Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

Marketing United States Tips Email Marketing 52

Association Success

JANUARY 14, 2020

According to a 2016 survey of recruiters conducted by Deloitte, only 30% of job seekers mention volunteer experience on their résumés, despite the 82% of surveyed recruiters preference to applicants involved in volunteerism. Looks like you’ve forgotten something. What if you’re not currently searching for a new role?

Tips 82

Tips Committee Course Recruiting 82

Event Industry News

JULY 14, 2022

Since 2016, the AEV salary survey has reported on trends and benchmarks for all roles across the venue sector, with participating members contributing to a growing body of research on salary levels over time. The Association of Event Venues (AEV) has announced it will be partnering with XpertHR to deliver its annual salary survey in 2022.

Survey 72

Survey Discount Recruiting Recruitment 72