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With just a couple of weeks to the end of the year and a huge variety of association learning solutions being showcased this week at ASAE Technology Conference 2016 , it’s a good time to look back at the association learning trends that were predicted for 2016 and see which of these are still relevant.
Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 MemberEngagement Strategy that can position your organization as a more relevant and necessary resource for your members.
Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Although 57 percent believe they could improve memberengagement by improving their ability to customize for different subgroups, not many are actually doing it. In fact, only 6 percent reported having a communications strategy.
According the 2016 Chapter Benchmarking report , associations lean on chapters for memberengagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles.
So here goes – your summary of the best association articles on the web for 2016. If you want to guarantee being seen by your audience, you need to get people engaged with your page content, sometimes by paying a little for exposure. MemberEngagement and Innovation. That’s why round-up lists are so convenient.
Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.
While we’ve already shown you how you can use memberengagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for memberengagement data is to bring more money in to your association.
Without a recognized level of strategic alignment members will not perceive the important connection between your organization and their business outcomes. At the National Wooden Pallet and Container Association, Brent McClendon, President and CEO, continually seeks ways in which he can help accelerate memberengagement.
With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. That’s why we’ve put together our 12 top articles from 2016.
Private online association communities + making members feel exclusive. Editor’s note: This is the first in a four-part series looking at memberengagement for associations and the importance of implementing a social networking platform equipped with the right tools to ensure early adoption and consistent engagement.
Online communities are now better known for their ability to improve memberengagement, satisfaction, and retention than they were even a few years ago. AMS add-ons typically only contain basic features like discussion forums and member profiles, while dedicated community platforms have more robust features.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
The latest labor statistics are out and they present some interesting opportunities for associations as we move into 2016. Associations are in a unique position to help fill open positions and simultaneously drive greater memberengagement, loyalty, and strengthen their bottom line through increased non-dues revenue.
Jane Hart, a leading workplace learning adviser, offers this definition : “ An online community is a public or private destination on the internet that addresses the learning needs of its members by facilitating peer-to-peer learning … people work as a community to achieve a shared learning objective. ”.
This award honors the learning solution vendor which best caters for the unique and varied requirements of associations that provide education and certification programs for their members. WBT Systems received recognition for the skills and dedication of its team members, winning the top award in both categories.
Increased Member Value – members place high value on association education, especially younger members. As an example of this, back in June 2016 an article in Association Now magazine referenced a study titled “ MemberEngagement Study: Aligning Organization Strategy With What Matters Most to Members.”
Their memberengagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. “We They also discovered they have higher engagement from the business segment of their membership.
Engaging Your Members. Learn about proven memberengagement tactics that effectively communicate and compel members to renew and buy more of your services and products. 5 Tips to Drive Mobile Event Sponsorships in 2016. Leading MemberEngagement from the Outside-In. You are appreciated.
According to the 2016 PWC U.S. Positive Association Disruption through MemberEngagement. In a 24/7 world and a knowledge economy, professionals and members have a multitude of choices ranging from associations to for profit firms. The 2016 PWC U.S. In a weak economic growth environment, it’s a daunting task.
While traditional associations discuss member “ loyalty ” strategies, is that enough nowadays? Transitioning your association’s focus to “ outward ” from “inward” will help connect your organization more directly to the external priorities that matter most to your members and the industry you serve.
In June 2016, an article in Association Now magazine referenced a study titled “ MemberEngagement Study: Aligning Organization Strategy With What Matters Most to Members.”
There was a lot of talk about measuring and scoring memberengagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.
In the Strategic MemberEngagement Survey , Associations & Professional Societies reporting upward 3-year operating results are far more likely to have a very high level of board understanding and strategizing about the business and professional outcomes members seek, and actively engagemembers in creating new solutions.
According to PWC’s 2016 Annual Global CEO Survey, “ Redefining Business Success in a Changing World ,” there is a difficult road ahead for global companies including “over regulation, higher tax burden, governments’ response to fiscal deficits, and geopolitical uncertainty.” CEO’s Expect in 2016? Business Success Redefined.
Getting over this interdepartmental communication hurdle is key to achieving the ultimate goal for a member communications schedule: increasing engagement by personalizing content for each member, based on their needs and interests. Align Your Staff for an Effective Member Communications Schedule. So here’s the secret.
For more about how your association can propel long-term growth by integrating more membership activities into an online community, watch our free on-demand webinar: How to Fuel Long-Term MemberEngagement that Propels Growth. Seek Feedback from Mentors and Mentees. Actively seek feedback from mentors and mentees about the program.
With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. That’s why we’ve put together our 12 top articles from 2016.
We want to learn what associations are doing differently and better, what resources are being utilized to engagemembers and whether communication tools are being monetized to their fullest degree. This struggle may be related to lack of measuring and recording reader engagement.
Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. Although 57 percent believe they could improve memberengagement by improving their ability to customize for different subgroups, not many are actually doing it. In fact, only 6 percent reported having a communications strategy.
These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. Even though the U.S. economy grew at a brisk 3.5%
We’ve been busy here at Higher Logic - last September we announced our spot as a Leader in the inaugural IDC MarketScape : Worldwide Online Communities 2016 Vendor Assessment, as well as our new investment and partnership with JMI Equity.
It’s 2016 with Medical , and Pharmaceutical breakthroughs, Driverless cars , and industries that are busy producing a new wave of technological breakthroughs. Call to Action for Driverless Associations: 2016 Strategic Planning. Ring in the age of Driverless Associations. The program was a key part of the organization’s strategic plan.
After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of memberengagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.
Join Renata Lerch, Deputy Managing Director of the American Society for Quality and Elisa Pratt, Chief Global MemberEngagement Officer of ASIS International , for a discussion on the results of the GEI and insights gained by their associations from analysis of their own member and customer data against the global benchmark.
David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We know that a good education program can be a valued benefit to offer members, helping to increase memberengagement. The post Association Learning: Does your Story Inspire Members? Request a Demo Today.
In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their membersengaged over the longer term?
Where are CEO’s planning to spend their time in 2016? While “ Big Data ” was essential to launching the initiative, it also provides ongoing context for pipeline industry brainstorming serving as critical memberengagement opportunities. MemberEngagement. Industry Convener.
Eastern*- The Gartner Top 10 Strategic Technology Trends for 2016. – Ultimate MemberEngagement: The Power of Data-Driven Decision Making. Sometimes, you’ll receive a link to a recording you can listen to while eating lunch at your desk. Mon 2/29 at 11 a.m. Register. (1 1 CAE credit). Hosts: ASAE and HighRoad Solution.
Learn how modern website design elements can increase memberengagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. 2016 Learning Trends, 2017 Learning Forecast. Tue 12/6 at 11 a.m.* – Website Design: Extreme Makeover Edition.
In other words, it’s all about Strategic MemberEngagement. For example, the Smart Electric Power Alliance has seen annual revenues grow 23% (2015 to 2016) and also in 2016 experienced a 62% increase in total staff (to 35 employees from 22). The post The Vital Association appeared first on Potomac Core Consulting.
KPMG’s 2016 report “Setting the Course for Growth: CEO Perspectives” underscores how today’s CEO is laser focused on staying relevant in a turbulent global market. In order to remain relevant to their members Trade Association CEO’s focus more on understanding industry challenges then helping drive industry outcomes.
2017 remains all about memberengagement, operational efficiency and revenue growth. In particular, organisations feel that increasing memberengagement, their number one priority, remains key to improving levels of member satisfaction, increasing advocacy and retaining members.
Luke Zimmer, Assistant Manager, Sections and MemberEngagement, The American Staffing Association The Higher Logic Users Group (HUG). “I I’m a member of Higher Logic’s Users Group (HUG) – and it’s the reason I have my current job. Save-The-Date: November 14-15, 2016 at The Renaissance Arlington Capital View Hotel).
Make memberengagement your top priority in 2015 and 2016. If your current members aren''t engaged, what makes you think non-members will want to join.' Every employee of your association should listen to this program. CLICK HERE to visit the radio interview page.
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