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With just a couple of weeks to the end of the year and a huge variety of association learning solutions being showcased this week at ASAE Technology Conference 2016 , it’s a good time to look back at the association learning trends that were predicted for 2016 and see which of these are still relevant.
Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. In fact, only 6 percent reported having a communications strategy. you guessed it.
Actionable Data can help organizations surface opportunities that can help members drive their professional and industry outcomes. Moreover, the data can serve as the foundation for a 2017 MemberEngagement Strategy that can position your organization as a more relevant and necessary resource for your members.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
The organization conducts qualitative research with their member’s customers to help align GCCA and their industry with the business outcomes their customers seek. Here again the organization impacts member outcomes. Association revenues have grown by 25% in the last year and a half. Demonstrate Strategic Alignment.
While we’ve already shown you how you can use memberengagement analytics to address member retention and other membership related priorities, you may be leaving money on the table if you stop there. Another, less common, use for memberengagement data is to bring more money in to your association.
The latest labor statistics are out and they present some interesting opportunities for associations as we move into 2016. This presents a lot of opportunities for associations to grow revenue and member value through an online job board. According to the latest report from the U.S. million job openings.
These reasons may align with one or more strategic goals for your association, such as: Revenue Generation – boost non-dues revenue with online and blended learning programs. Increased Member Value – members place high value on association education, especially younger members.
Jane Hart, a leading workplace learning adviser, offers this definition : “ An online community is a public or private destination on the internet that addresses the learning needs of its members by facilitating peer-to-peer learning … people work as a community to achieve a shared learning objective. ”.
What capabilities should your association have in order to deliver revenue growth and strong retention? For IARW , the International Association of Refrigerated Warehouses (Global Cold Chain Alliance Partner), these new and innovative capabilities are serving as an accelerant to revenue growth and retention.
Engaging Your Members. Learn about proven memberengagement tactics that effectively communicate and compel members to renew and buy more of your services and products. 5 Tips to Drive Mobile Event Sponsorships in 2016. Leading MemberEngagement from the Outside-In. You are appreciated.
After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of memberengagement. MSCPA partnered with Higher Logic to launch its private, members-only community, The Hub, in June 2016. MSCPA’s members surprised everyone by embracing The Hub wholeheartedly.
Learn how modern website design elements can increase memberengagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Consumer behaviors have changed—prospects and members are ignoring our traditional marketing tactics.
Fast forward: Naylor recently released the results of its 2016 Communications Benchmarking Study. At the same time, nearly 80 percent of associations said their members ignore their communications – up from 59 percent in 2015. In fact, only 6 percent reported having a communications strategy. you guessed it.
In several instances, several Association CEO’s are utilizing radical transformation strategies to increase their relevance to the members and the industries they serve. Do Association’s need Radical Transformation Strategies to remain relevant enough to keep their membersengaged over the longer term?
We want to learn what associations are doing differently and better, what resources are being utilized to engagemembers and whether communication tools are being monetized to their fullest degree. This struggle may be related to lack of measuring and recording reader engagement. Survey highlights.
Associations who seek to grow or expand revenues need to be more than just another association. Having this connectivity is the critical ingredient to making your association durable and more able to grow revenue. If your association wants to grow revenues then it must shift its focus to an industry or profession perspective.
With exploding phones, a divisive election, and major international news, 2016 certainly kept up on our toes. But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. That’s why we’ve put together our 12 top articles from 2016.
Bulletin describes several ways a member app can enhance and foster memberengagement. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Market perception.
To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.
VHMA found this marketing automation integration generated a 5 percent increase in membership, adding an extra $18,000 in membership revenue. So, 50 percent of time saved, a 5 percent boost in revenue, and 23 percent more engagement? From 2015 to 2016, IASBO saw an average attendance increase of 45 percent. The takeaway.
David Spinks (@DavidSpinks) November 14, 2016. Mertz, CAE (@DianaTMertz) November 14, 2016. We know that a good education program can be a valued benefit to offer members, helping to increase memberengagement. The post Association Learning: Does your Story Inspire Members? Request a Demo Today.
Associations often focus on technology from a cost perspective, but must shift to thinking about revenue generation and member value. Leading associations are taking bold steps to implement technology-based solutions to provide high-value services to members that align with the organization’s mission.
Discuss professional develop (PD) success stories and lessons learned from the 2016 ASAE Annual Meeting. Increase Engagement and Drive Revenue with Marketing Automation. Learn how organizations are tackling memberengagement challenges and achieving great results using email marketing and marketing automation.
Learn how modern website design elements can increase memberengagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Consumer behaviors have changed—prospects and members are ignoring our traditional marketing tactics.
2017 remains all about memberengagement, operational efficiency and revenue growth. In particular, organisations feel that increasing memberengagement, their number one priority, remains key to improving levels of member satisfaction, increasing advocacy and retaining members.
Can Disruptive Advocacy Strategies unlock industry growth and cost saving opportunities for your members in a slow growth economy? growth in 2016 is forecast at 2.0% For example, through survey research in 2014, the Global Cold Chain Alliance identified key business outcomes that matter most to its members.
In other words, it’s all about Strategic MemberEngagement. For example, the Smart Electric Power Alliance has seen annual revenues grow 23% (2015 to 2016) and also in 2016 experienced a 62% increase in total staff (to 35 employees from 22).
Do you know how to best leverage Google Analytics to better understand and engage your members — and generate more revenue? Learn about the five superpowers your association can leverage with AI to optimize your member’s experience while also increasing the association’s revenue. 1 CAE credit. 1 CAE credit.
.); and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase MemberEngagement Right Now. Between these enriching experiences, it’s difficult to compel your members to interact on a regular basis. Lunch provided. 1 CAE credit.
Growing Your Association’s Non-Dues Revenue: The Basics The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% Let’s get started!
Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engagemembers and earn non-dues revenue. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms.
Make memberengagement your top priority in 2015 and 2016. If your current members aren''t engaged, what makes you think non-members will want to join.' Every employee of your association should listen to this program. CLICK HERE to visit the radio interview page.
It launched its community in mid-2016, and recently won “most successful online community” at our annual conference, Super Forum. Its community has seen a steady increase in engagement this year, achieving a 12 percent growth in unique contributors since 2018, with members jumping in to network and grow in their professions.
New technologies and trends reshape the way we use the web, transforming your members’ expectations and what you need to do to not lose them. Hear about five web strategies that will help you beat the competition, engagemembers and prospects, and grow revenue. 1 CAE credit. More info/register. Tue 10/25 at 1 p.m.
You can also use live videos to keep geographically-distant membersengaged and excited about what you’re doing at the home office. You, along with other association executives and staff members, will become much better predictors of future member behavior. Just take more candid, humanized videos of everyday events.
– App-tastic 2016: 45 of the Best Productivity Apps You Should Be Using. – How to Track MemberEngagement (In Only 10 Minutes a Day). You’ll get tips for creating high quality content that attracts visitors, facilitation techniques that engage and move the audience to action, and new ideas for generating revenue.
Other major social media platforms can’t hold a candle to Facebook’s engagement, with sites like LinkedIn registering daily visit rates as low as thirteen-percent. This difference extends beyond engagement rates. Facebook continues to dominate in terms of number of users and revenue numbers.
Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. Theres a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability.
Job postings are included in your newsletter, drive people to your job board, improve your site SEO, and automatically add non-member job seekers into your AMS for new-member marketing. Update senior staff about each of your tech solutions’ revenue generation and memberengagement metrics.
According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant. Queries and filters have matured and the options mean associations can use this data to shape their offerings for better memberengagement.
HubSpot’s 2016 INBOUND conference is coming up fast and next week most of us will be hopping on a flight to Boston to attend. We’ve built our company around helping you improve customer and memberengagement. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.
Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. A robust economy is seen as a beacon of hope for membership growth. The median increases are 6% annually and 12% over five years.
Associations are grappling with changing member expectations and recovering from the pandemic-induced losses. There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability.
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