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3 New Year’s resolutions to improve your association members’ experience.

YourMembership

I only have to look over my shoulder at the elliptical in my office to spot a failed resolution of 2016. The post 3 New Year’s resolutions to improve your association membersexperience. However, it doesn’t have to be this way. appeared first on YourMembership.

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PREVIEW: Key Findings from the 2016 Community Benchmarking Study

Higher Logic

I recently previewed our 2016 Community Benchmarking Study, and the overarching theme is clear: effective community management can positively influence member behavior. The average EBS for the 2016 study is 79, up 19 points from 2015. Customize the community and member experience. automation, onboarding, etc.),

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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. 1 tool for marketing among associations.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

The 2016 Association Email Marketing Benchmark Report analyzes nearly 2 billion emails sent by associations in 2015. As such, marketers are moving away from mass emails, instead sending customized communications to members – which translates into more meaningful member experiences. 1 tool for marketing among associations.

Marketing 140
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Building Buy-In for an Online Community at Your Association

Higher Logic

Your goal during this should be to give them confidence that you’ve thought through these things and to convince them that the effort or cost will be worth it for both the health of your organization and an improved member experience. Objection 1: Price. Example: “X platform is cheap/free. Why don't we use that?”. Learn more below.

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Five Essential Takeaways from #AskJP

YourMembership

They also need to utilize technology that captures the member experience. Many associations offer services intended to solve issues for traditional members, but these offerings may not appeal to tech-savvy and tech-friendly millennial members.

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2016 Benchmarking Study Reveals Association Communication Hurdles Remain

Association Adviser

We want to learn what associations are doing differently and better, what resources are being utilized to engage members and whether communication tools are being monetized to their fullest degree. Online career centers and Twitter jumped from ranking 13 and 14 in 2015 to tie for the seventh-most-valuable communication channel in 2016.