Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Each association is unique in their goals, needs, communication platforms, members and legislative functions. at Naylor Association Solutions.

Revenue 83

Revenue Survey Communications Newsletter 83

Potomac Core

MARCH 3, 2020

Communicate Industry and Profession ROI. Foster and communicate solutions. Regularly and transparently communicate Industry solutions and growth opportunities. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Winning champions commit to act first.

DC 232

DC Arlington Virginia America 232

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications 122

Communications Puerto Rico Social Media Newsletter 122

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? The 5 E’s of Generating Non-Dues Revenue from eLearning. Associations are increasingly looking to social learning initiatives to help them connect with and develop an engaged community of members and learners. Looking Ahead to 2017.

Learning Management System 150

Learning Management System LMS System Certificate 150

Association Adviser

MAY 15, 2017

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Associations can earn revenue from supplier members wanting to place press releases or product reviews in member communications.

Revenue 74

Revenue Press Release Newsletter Directory 74

Aaron Wolowiec

AUGUST 9, 2016

On July 25, ASAE announced the host cities for its meetings, through 2022: 2017 – Toronto. We’ve heard about how much revenue events such as Super Bowls and presidential debates generate for cities, think about how excited Salt Lake is to welcome you! I look forward to communicating with you next week! 2018 – Chicago.

Las Vegas 154

Las Vegas Chicago Columbus Social Media 154

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. 4 Easy Ways to Generate Non-Dues Revenue. Jim McCaul, director of communications, Destination Marketing Association International. Host: ASAE Communications Section Council’s Collaborate Subcommittee.

DC 150

DC Ohio Project Washington 150

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. Learn how to use inbound marketing techniques to drive non-dues revenue.

San Jose 150

San Jose millennials Revenue Content 150

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. With an online program, mentors and mentees can connect and communicate regardless of location and time zone, providing more opportunities for growth.

millennials 205

millennials Learning Management System Marketing Tips 205

Higher Logic

AUGUST 15, 2018

At the risk of bragging too much about our collective success, let me recap all of Higher Logic’s recent, amazing growth: 2007-2015 : We maintained a steady 30% growth rate on our own over the years, as we forged ahead in providing the best community and collaboration software for our customers. Check out Kevin’s full bio here.

Portland 31

Portland Press Release Team Software 31

Higher Logic

OCTOBER 18, 2018

You most likely use email marketing to 1) communicate with your members, and 2) engage your members. Email marketing and the metrics that come with the platform are meant for “batch and blast” communications. T he Transportation Intermediaries Association reports a 32 percent increase in revenue. Those are great goals.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

JANUARY 26, 2018

This time, Sohini Baliga, a communications expert from the charitable fundraising world, joined Elizabeth to address three major areas where charities are way ahead of associations. Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative.

DC 225

DC Washington millennials Chicago 225

GrowthZone

JUNE 21, 2021

Manage membership data and communications. Generate revenue. Communications module. Email and text communications. Event and all-community calendars. In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Member communication. Grow membership. Chapter management.

System 148

System Software Directory Membership Management 148

Reid All About it

JUNE 9, 2017

Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Presenters: Emma Bica, marketing communications specialist, PeopleNet. 1 CAE credit. More info/register. Wed 6/14 at 2 p.m.

DC 150

DC Marketing System Report 150

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Portage Group

MARCH 2, 2017

Decreasing revenues. Whether it is a new membership, governance, revenue or wholesale organizational model that is needed, the change at hand represents largely uncharted territory in the association space. Wednesday, March 29, 2017 9:00 am – Noon in Toronto. April 03, 2017. May 4, 2017. Industry consolidation.

Case Study 100

Case Study Course Revenue Communications 100

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Clearly communicate the value and ROI members will receive when they participate in one of your programs. The top internal challenge for associations, per the MGI report, is the difficulty in communicating value or proving ROI.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

OCTOBER 10, 2019

Customer upsell and cross-sell is a huge revenue opportunity for subscription-based software businesses, but many sales teams tasked with account expansion face a similar problem: It’s not always easy to tell which customers are ready for an upsell or cross-sell pitch, and which ones you should continue to nurture.

How To 189

How To Products eBook Social Media 189

Association Adviser

AUGUST 20, 2018

The 2018 Association Communications Benchmarking Study results show the needs for a balanced approach to technology and tradition as association communicators strive to keep members’ attention. Communicating member benefits effectively” fell back to the second most frequently cited communication challenge.

Communications 60

Communications Newsletter Survey Report 60

Higher Logic

AUGUST 9, 2018

SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals. We immediately got a return on our investment with the revenue from returning lapsed members.”. As for revenue, SNMMI achieved $28,206 total reinstatement revenue in only 60 days.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Association Adviser

FEBRUARY 6, 2019

Timberlake Membership Software offered associations an efficient way to organize and track member data, manage member dues, communicate with members and more. The Naylor Marketplace was introduced in 2017. Timberlake Membership Software became Timberlake AMS Solutions after Naylor acquired the company in early 2015.

Directory 113

Directory Software Virginia Email Marketing 113

Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software. or ‘Are you experiencing this too?’

Case Study 120

Case Study Massachusetts Newsletter Software 120

Aaron Wolowiec

AUGUST 9, 2016

On July 25, ASAE announced the host cities for its meetings, through 2022: 2017 – Toronto. We’ve heard about how much revenue events such as Super Bowls and presidential debates generate for cities, think about how excited Salt Lake is to welcome you! I look forward to communicating with you next week! 2018 – Chicago.

Las Vegas 100

Las Vegas Chicago Columbus Social Media 100

Reid All About it

JULY 12, 2019

Renata Lerch, former Global Vice President, Marketing & Communications, Scrum Alliance. Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round. Learn strategies to extend the life and revenue of your highly valued events. How AI Chatbots Can Increase Revenue, Create Community, and Drive Cost Savings.

Arlington 34

Arlington LMS Social Media Chicago 34

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? The American Speech-Language-Hearing Association (ASHA) hosts as many as six online conferences each year, grossing over $1 million in revenue annually. Thu 1/26 at 2 p.m. – #TrendingNow: Association Trends to Watch in 2017. 1 CAE credit.

LMS 150

LMS Arlington Content Review 150

Reid All About it

JUNE 23, 2023

Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. More info/register. 1 CAE credit. More info/register. 1 CMP credit. More info/register. Host: Sidecar Thu 6/29 at 2 p.m.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? The American Speech-Language-Hearing Association (ASHA) hosts as many as six online conferences each year, grossing over $1 million in revenue annually. Thu 1/26 at 2 p.m. – #TrendingNow: Association Trends to Watch in 2017. 1 CAE credit.

LMS 150

LMS Software Arlington Cost 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Host: KiKi L’Italien, founder, Amplified Growth. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Host: KiKi L’Italien, founder, Amplified Growth. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

MAY 12, 2017

Hear about the future of learning technologies and how to support learning needs in 2017 and beyond, including: key insights into the future of eLearning; the importance of having the right technology to keep up with your learners’ needs; LMS features and capabilities to support next-level trends, including social, mobile, AI, etc.

Raleigh 150

Raleigh North Carolina Chicago New York City 150

ISAE

NOVEMBER 28, 2023

Tailor Alumni Communications with Enhanced Data: 5 Tips Your alumni aren’t the same now as they were when they were students on campus. They’ve grown and changed since graduation, and your alumni communications should reflect that. Data can provide insight into their latest interests, wealth indicators, and communication preferences.

Communications 52

Communications Tips Tampa Social Media 52

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. More info/register. Host: HighRoad Solution.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. Learn some tips on how to leverage your email marketing tools and create extra revenue at your association. More info/register. Host: HighRoad Solution.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 21, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories. 5 Key Tactics for Financial Communications to Your Board. Learn how empathy needs to be incorporated into financial problem solving, messaging, and communications.

Survey 195

Survey Newsletter Price Technology 195

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Communications – Maintaining a positive reputation for boating. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Association Adviser

NOVEMBER 29, 2018

According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. One in four associations communicates with members multiple times per month via print, according to the survey.

Georgia 74

Georgia Atlanta Newsletter Communications 74

Reid All About it

NOVEMBER 24, 2017

Megan Kueck, Manager of State and Local Affairs, Satellite Broadcasting and Communications Association. Using Content to Communicate Your Association’s Value. Presenters: Christina Wurster, Chief Revenue Officer, Heart Rhythm Society. Tue 11/28 at 2 p.m. – #GivingTuesday LIVE with the ASAE Foundation (Association Chat).

Chicago 150

Chicago Recruiting Recruitment Video 150