Associations Now

JANUARY 31, 2017

Long neglected as part of the communications conversation, emails have become more essential than ever in 2017. Read on for some suggestions on to improve your email production workflow. If you’re willing to accept a little extra work on the front end, you can save lots of money when it comes to sending email.

Email Marketing 40

Email Marketing Marketing Tools Process 40

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Event Tech Tribe Unite 2017 (Washington DC). Tue 6/6 at 1:30 p.m. media research, Cision.

Raleigh 150

Raleigh DC Chicago Washington 150

Nonprofit Marketing Guide

MARCH 16, 2017

What questions do you have about nonprofit email marketing? On April 5, 2017 from 1:00 – 2:00 pm Eastern, I’ll answer 30 questions on nonprofit email marketing in 30 minutes during our next free webinar (registration link coming soon!). Now I just need the questions!

Email Marketing 40

Email Marketing Marketing Newsletter 40

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

Nonprofit Marketing Guide

MARCH 28, 2017

You have questions about how to use email to engage your supporters. During our FREE WEBINAR next week, Kivi will answer: 30 Email Marketing Questions in 30 Minutes. Wednesday, April 5, 2017. Kivi has answers. ET (10:00 a.m. SUBMIT YOUR QUESTION NOW.

Email Marketing 40

Email Marketing Marketing Strategy How To 40

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. The Canadian Anti-Spam Law: Are You Compliant in 2017? Webinar Benchmarks Report 2017. Have no fear. CAE credits.

DC 150

DC Washington America eBook 150

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

JUNE 23, 2017

Presenter: Anna Toon, learning product marketing manager, Abila. How to Build an Engagement Driven Demand Generation Strategy in 2017. In this digital age, how you interact with your prospects will determine the success of your marketing. Host: American Marketing Association. Host: American Marketing Association.

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DC Content Education Strategy 154

Associations Now

DECEMBER 5, 2016

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

Survey 40

Survey Marketing New York millennials 40

Higher Logic

MAY 3, 2018

It's meant to help you easily unsubscribe from emails, and it looks something like this: Recognize this image? But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. billion people use Gmail today (as of July 2017).

Content 149

Content Communications Marketing Report 149

GrowthZone

JUNE 21, 2021

Marketing automation. In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Email marketing. FEATURES: Marketing. Email marketing. E-marketing. Online payment processing. Mobile credit card processing. Financial reporting. Fundraising. Sponsorship management.

System 148

System Software Directory Membership Management 148

Association Adviser

FEBRUARY 6, 2019

The Naylor Marketplace was introduced in 2017. Associations can connect software, such as email marketing automation, accounting, survey apps and more to their AMS or career center, and the platforms will exchange data automatically. One prize that has resulted from the Boxwood-Timberlake symbiosis is the Naylor Marketplace.

Software 111

Software Directory Virginia Committee 111

Associations Now

JANUARY 21, 2019

Now it’s email marketing’s turn to go through the M&A wringer. This is thanks, in large part, to Campaign Monitor, which isn’t the biggest household name in the email marketing space (that honor goes to podcast-famous MailChimp) but has made itself hard to ignore due to a series of acquisitions within the past year.

Email Marketing 93

Email Marketing Software Course Tools 93

Nonprofit Marketing Guide

MARCH 1, 2022

In that last year, I started working at Primera Hora, until 2017. The post Day in the Life of a Nonprofit Communicator – Libni Sanjurjo appeared first on Nonprofit Marketing Guide. Prior to 2008, I worked as a reporter for El Nuevo Día and as an internal reporter for Univisión Radio (WKAQ). Can’t see the form?

Puerto Rico 115

Puerto Rico Communications Certificate Social Media 115

Reid All About it

FEBRUARY 22, 2019

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing. I suppose nothing’s truly secure these days. Thu 2/28 at 2:30 p.m. Does Your Data Hoard Spark Joy? Alexandria VA).

Social Media 170

Social Media DC Washington System 170

Reid All About it

JULY 28, 2017

. – Learn How to Take Your Email Game to the Next Level. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. Find out how your email processes stack up to your peers. 1 CAE credit.

Chicago 150

Chicago Washington DC Education 150

Nonprofit Marketing Guide

NOVEMBER 29, 2016

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them.

Social Media 61

Social Media Email Marketing Survey Communications 61

Reid All About it

APRIL 14, 2017

The association tech market is a hot destination for private equity and many in our community think more acquisitions are likely to come. Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing.

Content 150

Content Chicago Marketing DC 150

Associations Now

DECEMBER 20, 2016

Being in the middle affords a lot of power to the companies, services, and functions that associations work with and use on a regular basis, be they social networks like Facebook , AMS providers, email marketing tools , or simple automation tricks. The post In 2017, Take Control of Your Technology appeared first on Associations Now.

Technology 40

Technology Software Course Email Marketing 40

GrowthZone

MARCH 12, 2019

GrowthZone AMS: GrowthZone has automation tools right in the software, such as email marketing, directory publishing, event management, sales funnel,** payment gateway, mobile credit card reader, and a members-only Info Hub where members can update their profiles, pay invoices, register for events, and access information and resources.

Software 97

Software Directory Cost Report 97

Associations Now

JUNE 14, 2017

In 2016, associations kicked up their email game, sending 12.3 percent compared with 36 percent in 2015), according to the 2017 Association Email Marketing Benchmark Report by Informz. In a world awash in email, groups using marketing automation saw higher engagement, according to the report.

Email Marketing 59

Email Marketing Report Revenue Marketing 59

Nonprofit Marketing Guide

NOVEMBER 17, 2017

Check out the infographics from the 2017 Global NGO Online Technology Report to see how your organization stacks up. And if you don’t feel like you’re stacking up that well, you may just be facing one of these 5 Harsh Realities of Social Media Marketing (And How to Deal With Them). Nonprofit Training.

Communications 40

Communications Email Marketing Survey Social Media 40

Associations Now

MAY 25, 2017

Also: Why marketing automation could be hurting you. Manual Marketing. Marketing #automation is big now, but how much is too much? — Future Value (@FVCTweets) May 25, 2017. Marketing automation tools and processes help with efficiency and keeping costs down, but they may be hurting your marketing efforts.

Newsletter 60

Newsletter Email Marketing Process Cost 60

Associations Now

JUNE 14, 2017

— Adi Ignatius (@adiman) June 13, 2017. MeetingsNet shares ways to effectively use email marketing to boost registration. Social Media Examiner also provides instruction for how to best use Facebook Live and Instagram Live, and how to take advantage of augmented reality filters. Rallying Cry.

Social Media 67

Social Media millennials Email Marketing Recruiting 67

Nonprofit Marketing Guide

NOVEMBER 3, 2017

It was Halloween earlier this week, so we have a few “scary” posts to share: 6 Scary Email Marketing Mistakes (and How to Avoid Them) by Kristen Dunleavy. 4 Spooky Marketing Lessons from Classic Halloween Monsters by Joshua Nite. Are you on track to meet your 2017 fundraising goals? Take the survey now.

Communications 42

Communications Email Marketing Social Media Survey 42

Associations Now

FEBRUARY 21, 2017

The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Direct mail remains a common tool of many associations, but it’s nowhere near as easy to use as, say, your email client might be. — Deirdre Reid, CAE (@deirdrereid) February 21, 2017.

Email Marketing 50

Email Marketing Tools Software Process 50

Associations Now

APRIL 25, 2017

Also: Are you following these four inbound marketing phases? Membership Marketing. How Does Inbound Work for Membership Marketing? — Abner Gonsalves, CAE (@AbnerGonsalves) April 25, 2017. Have you re-evaluated your inbound marketing processes lately? More of your members may be on Snapchat than you think.

Social Media 54

Social Media Video Email Marketing Content 54

Nonprofit Marketing Guide

MARCH 28, 2018

We recently started working with a healthcare nonprofit that wanted to take a fresh approach to its communications and marketing content. After a quick review of its website, marketing materials, and social-media accounts, it was easy to diagnose a major reason why the organization had been struggling.

Content 55

Content Strategy Communications Email Marketing 55

GrowthZone

NOVEMBER 23, 2020

Marketing automation. In 2017, the chamber-focused Weblink Connect became a smaller subsidiary of MemberClicks. Email marketing. Email marketing. Email marketing. Campaigns and email marketing. Online payment processing. Mobile credit card processing. Fundraising. Member app.

Membership Management 78

Membership Management Software Directory System 78

Beth Kanter

DECEMBER 1, 2016

Now, instead of relying on brands to market to us as consumers, we’re using the influence of friends and family to make decisions. Traditional direct response marketing such as list buying and mass email marketing, though sometimes effective, don’t promote the personal connections that are so essential in a sharing economy.

San Francisco 72

San Francisco Social Media Austin Review 72

Nonprofit Marketing Guide

DECEMBER 8, 2017

It’s that time of the week again – the time where I share the best articles, posts, infographics, and training for my favorite nonprofit marketers and fundraisers. It may be time for you to get Back to Basics with These 6 Tips for Foolproof Email Marketing. Cane and Table. New Orleans, LA.

Communications 44

Communications Email Marketing Social Media Tips 44

Nonprofit Marketing Guide

APRIL 12, 2017

You are missing out on a great way to: Grow your email list. Enhance email marketing campaigns. You need to learn how to target: People who like your Page but aren’t on your email list. TOMORROW, Thursday, April 13, 2017. Not using Facebook or Instagram ads? Re-engage past supporters. Acquire new donors.

How To 45

How To Email Marketing Social Media Communications 45

Nonprofit Marketing Guide

MARCH 24, 2017

Here are 50 Social Media Marketing Influencers to Follow in 2017. Apr 5: 30 Email Marketing Questions in 30 Minutes with Kivi Leroux Miller. I’d love for you to take a moment to share some Mixed Links with me… Interested in Snapchat? Take a look at these Five Nonprofits Who Are Ruling Snapchat.

Communications 42

Communications Social Media DC Email Marketing 42

Nonprofit Marketing Guide

APRIL 21, 2017

M+R will release the 2017 Benchmarks Study next week. Here is The Best Email Marketing Infographic You’ve Ever Seen. If you are interested in video, check out The Video Distillery , a series on video marketing from 5:00 Films. If you want to download it as soon as it comes out, you can sign up here.

Communications 41

Communications Video Email Marketing Tips 41

SilkStart

JULY 5, 2017

A typical AMS will contain a comprehensive set of features like a full website, email marketing, online invoicing and payments, member/company directories, donation campaigns, event management, a job board, and multi-chapter management. The right AMS can save you time and money while simplifying daily, weekly and monthly operations.

Association Management 47

Association Management Software eBook Directory 47

Nonprofit Marketing Guide

MARCH 31, 2017

Chester Branch gives us the skinny on the 7 Digital Marketing Trends That Will Rule 2017 [Infographic]. Abby Jarvis of Qgiv (and my fellow sci-fi television show enthusiast) wrote a guest post for Guidestar sharing Five Marketing Strategies to Bring Supporters to Your Donation Page. Looking for a new job?

Communications 40

Communications DC Email Marketing Marketing 40