2017 Email Marketing Member Engagement 
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. The Ultimate Goal is Engagement. What it does, it does…fine.
Optimist Consulting
MARCH 30, 2017
I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?
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Reid All About it
JUNE 2, 2017
Event Tech Tribe Unite 2017 (New York). Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Tue 6/6 at 1:30 p.m. 1 CAE credit.
Reid All About it
NOVEMBER 10, 2017
And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. 10 CAE credits.
WBT Systems
JULY 24, 2018
The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Email marketing. Cross-selling to non-members who buy products or attend conferences. We’ve talked before about the power of social proof in marketing your online learning programs. “Now,
Reid All About it
MAY 11, 2018
Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Tue 5/15 at 1 p.m. 1 CAE credit.
Higher Logic
MAY 3, 2018
When a Gmail user clicks this "Unsubscribe" button, they’re automatically unsubscribed from all email communications from this sender, no questions asked. It’s tough news for most marketers – this new feature affects A LOT of users, not the minority of your email list: 1.2 billion people use Gmail today (as of July 2017).
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