Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. How to Build an Engagement Driven Demand Generation Strategy in 2017.

DC 154

DC Content Education Software 154

Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 42

Email Marketing Marketing New York Guidelines 42

Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. First and Foremost: Marketing Automation Is Here to Stay.

Report 149

Report Marketing Survey Resources 149

Reid All About it

FEBRUARY 22, 2019

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. These findings can inform and support strategies designed to support the long-term growth and success of your organization. 1 CAE credit.

Social Media 170

Social Media DC System Washington 170

Associations Now

DECEMBER 5, 2016

“Respondents believe that marketing is more important than ever before, and adopting new technologies effectively is a must to stay competitive,” Lukas Pospichal, managing director of GreenBook and NYAMA, said in a statement. In addition, respondents were asked where they’ll spend their money moving into 2017.

Survey 40

Survey Marketing New York millennials 40

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Email marketing. We’ve talked before about the power of social proof in marketing your online learning programs. “Now, The state of association membership. Membership numbers look good.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. The notification pops up if a user doesn’t open emails for one month from a designated "promotions" sender. But the primary issue here is disengagement.

Marketing 149

Marketing Communications Content Report 149

Reid All About it

MAY 11, 2018

The Three Essential Elements of Effective Inbound Strategy. If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. More info/register. Host: Billhighway. Tue 5/15 at 12 p.m. – More info/register.

DC 30

DC Washington Project Member Engagement 30

Associations Now

JANUARY 21, 2019

Now it’s email marketing’s turn to go through the M&A wringer. This is thanks, in large part, to Campaign Monitor, which isn’t the biggest household name in the email marketing space (that honor goes to podcast-famous MailChimp) but has made itself hard to ignore due to a series of acquisitions within the past year.

Email Marketing 79

Email Marketing Software Course Tools 79

Reid All About it

APRIL 14, 2017

Tue 4/18 at 11:30 a.m.* – How Are Organizations Using Marketing Automation? Marketing automation is not just a buzz word for an updated approach to email marketing. Storytelling in 2017: It’s Not About Content, It’s About Engagement. I’ll be happy to feature it as long as it’s not too product-centric.

Content 150

Content Chicago Marketing DC 150

Associations Now

FEBRUARY 21, 2017

The direct mail startup Mailjoy borrows some of its postcard-mailing strategies from the world of email marketing. Direct mail remains a common tool of many associations, but it’s nowhere near as easy to use as, say, your email client might be. — Deirdre Reid, CAE (@deirdrereid) February 21, 2017.

Email Marketing 42

Email Marketing Tools Software Content 42

Associations Now

APRIL 25, 2017

How Does Inbound Work for Membership Marketing? — Abner Gonsalves, CAE (@AbnerGonsalves) April 25, 2017. Have you re-evaluated your inbound marketing processes lately? Social Media Explorer shares everything you need to know about email marketing. link] #ASSNCHAT #ASAE. “It’s not about you.

Social Media 51

Social Media Video Email Marketing Marketing 51

Fonteva

MARCH 19, 2020

For example, if you successfully incorporated new registration measures, or unsuccessfully incorporated new engagement strategies, plan your next event with that in mind. Data can improve your member communication strategies in a variety of ways. This is the first email marketing design trend on this list.

Tips 52

Tips Recruiting Recruitment Social Media 52

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. In this webinar we cover how to determine why former members allow their membership to lapse, and quick, targeted strategies for bringing them back into the fold. Email of the Month: Meet Minneapolis.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Reid All About it

MARCH 31, 2017

Presenter: David Epstein, content marketing manager, Bizzabo. Mobile Learning: A Practical Strategy. Learn how to develop your education strategy to optimize mobile learning in your organization. Facilitator: David Joyner, Joyner Media & Strategies, Inc. Presenter: Michele Levy, brand strategy consultant.

Raleigh 150

Raleigh DC Washington Charlotte 150