Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics.

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Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Distributed Commerce: The Future of Event Marketing?

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Socious

JANUARY 4, 2017

No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. These articles will give you a head start on 2017, covering topics from member engagement to business management. Article #3) Why Building Community Online is Important When Attracting and Engaging Millennials.

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Associations Now

DECEMBER 5, 2016

Marketing is critical, and technology is key, according to the new American Marketers Survey conducted by the New York American Marketing Association and BrandSpark. The marketing function is essential and investing in new technologies is required for marketing teams to stay competitive.

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Membership Marketing

JULY 13, 2018

The tenth anniversary edition of MGI’s Membership Marketing Benchmarking Report is now available to download. The theme of this year’s edition highlights the evolution in how associations go to market as they seek to recruit and retain members and how remarkably associations have adapted to changes to remain strong and vibrant.

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Associations Now

MARCH 8, 2017

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives.

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Associations Now

JUNE 14, 2017

How to use the latest Facebook and Instagram features to reach and engage with millennials online. Keeping up with the latest product developments and figuring out how best to deploy them can be tricky—especially when you have to figure in how a diverse audience of millennials uses these platforms. Rallying Cry.

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Associations Now

DECEMBER 23, 2016

As a new year begins, associations reveal their predictions of what’s to come in their respective industries in 2017. From cruising and business travel, to retail and realty, here’s what associations think 2017 will bring. For instance, from 2016 to 2017, U.S. million in 2017. Travel is taking off. In its U.S.

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Associations Now

JUNE 7, 2017

Being a little more flexible with your business travel policy may keep your millennial employees happy. It’s no secret that employers are going to have to be adjustable to keep up with the needs and preferences of millennials. — Deirdre Reid, CAE (@deirdrereid) June 6, 2017. Future Proof.

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Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. If you’re not a millennial – loosely defined as people born between 1980 and 2000 (ages 18 to 38 years old today) – you may feel that you are unqualified to understand what motivates them. Acknowledging a challenge is the first step to finding a solution.

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Achieve

OCTOBER 25, 2016

New research from Achieve investigates millennials’ ongoing cause engagement behaviors during a presidential election year. Today Achieve, in partnership with the Case Foundation, released the second wave of research from the 2016 Millennial Impact Report. The second wave of data surveyed millennials from June through August 2016.

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Reid All About it

FEBRUARY 22, 2019

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. Many of yesterday’s young members, the Millennials, have grown in their careers and in their understanding of the value association membership provides. Presenter: Julia Campbell, Founder and Principal, J Campbell Social Marketing.

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Reid All About it

JULY 28, 2017

Find out how to engage students and millennials and lead them to the membership funnel. With marketing being more metric-driven than ever before, the importance of understanding how your organization measures up has escalated. . – Attract New Members with the Influencer Method (Washington DC). Lunch provided. Duration: 2 hours.

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Associations Now

APRIL 7, 2017

Are private job boards hindering your ability to recruit millennials? Many associations are struggling with millennial recruitment, so they need to use every tool in their arsenals to connect with young prospects and showcase their value. Ease of access is a priority for millennials. ” Big TECH News. . Remarketing advice.

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Associations Now

JANUARY 9, 2020

For example, a North American market research study published late last year found that 35 percent of millennial guests are looking for more vegetarian options on menus. And the International Food Information Council’s 2019 Food and Health Survey found an increased interest in plant-based diets.

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Associations Now

DECEMBER 22, 2016

As 2017 approaches, here are four questions to ask to create realistic routes toward accomplishing your resolutions related to nondues revenue. In 2017, think about what partners might work well in an affinity relationship. How can we use marketing to connect with—rather than sell to—our members? Let us know in the comments.

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Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

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Associations Now

NOVEMBER 9, 2016

Market to professional and personal interests. A festival adds marketing power to conference promotions. Be a magnet for millennials. Design a conference experience that appeals to millennials, the largest population in the U.S. Save on travel costs by hiring festival talent to speak or perform at your event.

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Associations Now

MARCH 10, 2017

PNP Staffing Group’s “2017 Association Salaries, Staffing & Trends Report” reveals some common threads among associations, including organizational priorities and the effects of more millennials in the workplace. As for 2017, 40 percent said they plan to add staff, mostly for membership services and education programs.

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Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register. Host: Impexium.

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Reid All About it

MAY 5, 2017

Learn about win-back strategies and how you can employ marketing automation to reactivate lapsed members. We’ll look at a range of virtual events—including Tagoras’s own Learning • Technology • Design 2017—to help you evaluate which option, if any, might be the right fit for your association’s challenges and opportunities. Host: ASAE.

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Association Adviser

MARCH 14, 2018

Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. CM : I joined AMPED in April 2017. hours away in Madison.

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Associations Now

SEPTEMBER 15, 2017

If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. The city topped two recent surveys: Glassdoor’s “ 25 Best Cities for Jobs in 2017 ” and Apartment List’s “ Top 10 Metros for Millennials.” News and World Report.

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.orgSource

FEBRUARY 27, 2023

Back in 2017, McKenzie reported that: “By 2030, 75 million to 375 million workers (3 to 14 percent of the global workforce) will need to switch occupational categories. Digital markets don’t allow room to languish. The introduction of ChatGPT from Open AI makes for jittery breakroom conversation. It generates its own energy.

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Associations Now

MARCH 27, 2017

coffee market, according to the National Coffee Association. The 2017 edition of National Coffee Drinking Trends report , according to a summary by Daily Coffee News , shows that 62 percent of coffee drinkers reached for a coffee within the past day, compared with 57 percent in the prior year. Pour-over, cold brew, or Aeropress?

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Association Adviser

AUGUST 23, 2017

outstanding executives in the association space who have the right mix of leadership, vision and curiosity about how to continually find ways to innovate and do things better for their markets. — Millennials now make up a third of the workforce. AA: The theme for the 2017 ASAE Annual Meeting is “What Inspires.”

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Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

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Associations Now

JUNE 28, 2017

Preliminary findings from this year’s Marketing General Membership Benchmarking Report indicate that membership growth is holding its own amid a whirl of challenging external forces. The report indicates that associations are getting savvier about digital marketing techniques. How are you performing in 2017?

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Mariner Management

OCTOBER 24, 2019

ASAE’s 2017 Decision to Attend study confirms this. In fact, 43% of GEN Y Millennials reported they are attending more workshops, seminars, conventions and exhibitions. According to 2017 Eventbrite study , we need to amp up the experience. Everyone’s too busy.” So where’s the mismatch?

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Associations Now

JUNE 12, 2017

The class of 2017 has collected its hard-earned diplomas and is ready to head into the workforce. Keep in mind that these young millennials are looking for more autonomy than the previous generation. — MICEFX.COM (@micefxsolutions) June 12, 2017. How to engage and recruit new graduates to your association.

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Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. “Wait…print isn’t dead? Not at all – recent surveys demonstrate that younger generations prefer print and read more than older generations.”. Forecasts a decade ago proclaiming print media would join the dinosaurs was vastly shortsighted.

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Association Adviser

FEBRUARY 7, 2018

You set up the campaign, and your association management software and marketing automation software run in the background, sending notices out on schedule to everyone who still hasn’t renewed her membership, registered for the meeting, or bought the webinar or book. Attracting Millennial/Young Professional Supporters.

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Associations Now

MAY 22, 2017

Network for Good’s marketing blog shares a few ways to activate board members for fundraising that don’t require them to make a direct ask. — MemberClicks (@MemberClicks) May 22, 2017. Millennials and generation Z have different workforce requirements, along with different membership preferences. Next-Gen Needs.

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Associations Now

APRIL 21, 2017

Also: Why you no longer have to feel awkward when you use the word “millennial.” Millennials Reclaim “Millennial” Reclaiming the word #millennial and why @buzzfeed is okay with using it | @CJR [link]. — News Media Alliance (@newsalliance) April 17, 2017. Other Links of Note.

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Associations Now

JULY 5, 2017

Also: Why you shouldn’t leave print out of your marketing efforts. Want to engage millennial members? — Wes Sovis (@wessovis) July 4, 2017. Associations are right to reach millennials digitally , be that through email, Snapchat, or a mobile-friendly website. Reconsider Print. Here's why.

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Associations Now

APRIL 19, 2017

By adapting to the preferences of millennial learners, associations have consequently benefited members of all ages. By tailoring professional development offerings to the needs of millennials, it’s likely that associations have improved the quality of education for members of all ages. Stand and Deliver. Get people moving.

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Associations Now

JANUARY 25, 2017

While most associations are plotting out recruitment strategies for millennials, membership professionals need to be thinking about a younger generation entering the workforce this year. After all, I’m a millennial, which according to science means I’m a narcissist— but don’t you dare call me that.)

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