Higher Logic

OCTOBER 5, 2017

Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. From Dr. Berger, we learned that word-of-mouth marketing and customer engagement are a predictable science, not an artform.

Marketing 184

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Nonprofit Marketing Guide

JANUARY 3, 2017

Here are a few suggestions for starting something good for your social media practice in 2017. For the past few years, some social media expert has pronounced the incoming year as the year of VIDEO. See where these stats came from and learn a few more here: 31 Video Marketing Statistics to Inform Your Strategy.

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Social Media Video Content Price 83

Associations Now

MAY 2, 2017

In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure their future relevance, says Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference. The world’s most popular media company, Facebook, creates no content.

Social Media 74

Social Media Content Communications Conference 74

WBT Systems

APRIL 25, 2017

Before the rise of social media and cloud computing, associations competed to attract new members — but only in a subtle “non-profit” sort of way. million open jobs in this country and only 98,000 were added in March 2017. Recipients can display these badges on social media, websites, email signatures and online resumes.

LMS 253

LMS Certificate Library Education 253

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations.

Revenue 231

Revenue Certificate Learning Management System Education 231

Reid All About it

JANUARY 27, 2017

It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A Case Study in Harnessing the Power of a Social Media Storm. When faced with a fast-moving social media response, how do you influence the tone and direction in a positive way?

Social Media 150

Social Media Case Study Washington Florida 150

Reid All About it

JANUARY 27, 2017

It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A Case Study in Harnessing the Power of a Social Media Storm. When faced with a fast-moving social media response, how do you influence the tone and direction in a positive way?

Social Media 150

Social Media Case Study Washington Florida 150

Nonprofit Marketing Guide

DECEMBER 6, 2016

Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communication s with editorial calendars and other planning tools. How to update your community with newsletters and social media. Sale ends January 6, 2017.

Communications 74

Communications Discount Course Social Media 74

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Quick hits.

LMS 361

LMS Revenue Tips Strategy 361

Nonprofit Marketing Guide

NOVEMBER 29, 2016

If you look at the preliminary results from our 2017 Nonprofit Communications Trends Report Survey, email marketing, print marketing, the website/blog and social media marketing are almost identical in the rankings for how much time nonprofit staff are spending on them.

Social Media 61

Social Media Email Marketing Survey Communications 61

Associations Now

JUNE 14, 2017

Social media platforms introduce and update features seemingly almost daily. Social Media Examiner reveals how to leverage the latest in Facebook and Instagram features to connect and engage with millennials. — Adi Ignatius (@adiman) June 13, 2017. Also: Tips for delivering a perfect pep talk. Rallying Cry.

Social Media 67

Social Media millennials Email Marketing Recruiting 67

Event Industry News

SEPTEMBER 17, 2018

Two of the leading names in the meetings and incentive travel media worldwide have formed a partnership. It has experienced consultants based in the UK, USA, Germany, the Middle East and the Far East providing regional meetings industry media contacts and market knowledge. He created Social Media Chefs Ltd.

Social Media 65

Social Media Strategy Industry Communications 65

Reid All About it

AUGUST 25, 2017

Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. – Top Social Media Tools to Boost Your Event Marketing. Learn about a carefully curated set of tools that can help you to boost the quality and quantity of your social media output.

Social Media 154

Social Media Survey Tools Leadership 154

Associations Now

JULY 6, 2017

Social media is a vital part of any marketing mix, but its value to event marketing has never been greater. Making sure you have a robust social media marketing plan to pair with your event can boost the impact of your meeting even more. Inc) July 6, 2017. Personal Development. — Inc. (@Inc)

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Social Media Course Report Marketing 59

Reid All About it

FEBRUARY 22, 2019

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. Tue 2/26 at 12 p.m.* – The Role of Social Media in Advocacy (Washington DC Idea Swap). How to Drive Social Media Engagement with Nonprofit Storytelling. I suppose nothing’s truly secure these days. 1 CAE credit.

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Social Media DC Washington System 170

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Presenters: Kimberly Scott, MBA, CMP, HMCC, senior regional marketing manager, Illumina, Inc. Kevin Yanushefski, product marketing manager, Cvent. – The Dangers of Disjointed Social: Social Media Masterclass.

Raleigh 186

Raleigh DC Washington Social Media 186

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Event Industry News

MARCH 9, 2020

Vividink PR & Social Media has announced that it has agreed a three-year deal with East of England Arena & Events Centre to provide a complete PR and social media service. In addition, its sister company, Vividfish, will be providing inbound marketing and lead generation services.

Social Media 112

Social Media Resources Marketing Industry 112

Reid All About it

FEBRUARY 8, 2019

billion robocalls last year, up 46 percent from 2017. Learn some basic photo sharing tips for social media. Presenter: Toni Zoblotsky, Director B2B Marketing and Creator of Meet with Purpose, Hilton Worldwide. Presenter: Myllisa Patterson, Senior Director of Mid-market Marketing Campaigns at Cvent.

Washington 99

Washington DC Charlotte Software 99

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

Nonprofit Marketing Guide

DECEMBER 18, 2017

Here are the Top 10 Blog Posts published by Nonprofit Marketing Guide in 2017, according to Google Analytics page views: 126 Email Subject Line Ideas for Your #GivingTuesday Campaigns by Kerri Karvetski. 3 Realistic Social Media New Year’s Resolutions for Nonprofits by Kerri Karvetski. Honorable Mentions.

Social Media 55

Social Media Video Newsletter Communications 55

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. Is it creating stronger content, increasing your social media presence or growing event attendance? Get to know your audience. Miller has it right.

Communications 60

Communications Social Media Survey Strategy 60

Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This digital channel was almost invisible in our research until 2015.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Reid All About it

FEBRUARY 24, 2017

Social Media Quick Wins + Live Stream #Assnchat (Columbia MD Idea Swap). Looking for ways to improve your event social media efforts? Hear ideas for fine-tuning your association’s social media presence with no-cost or low-cost solutions. – The Future of Event Technology: 2017 Trend Watch.

DC 154

DC Washington Raleigh Social Media 154

Reid All About it

FEBRUARY 24, 2017

Social Media Quick Wins + Live Stream #Assnchat (Columbia MD Idea Swap). Looking for ways to improve your event social media efforts? Hear ideas for fine-tuning your association’s social media presence with no-cost or low-cost solutions. – The Future of Event Technology: 2017 Trend Watch.

DC 154

DC Washington Raleigh Social Media 154

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JULY 12, 2019

Struggling with a limited marketing budget? Mighty Citizen turns 20 this year, and to celebrate they’re giving away $25,000 in free marketing services to one lucky mission-driven organization. Find out how you can use regional markets outside the US as an incubator or safe-haven in which to innovate, experiment and adapt.

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Reid All About it

OCTOBER 20, 2017

Social Media Engagement Strategies (Association Coffee Talk – Reston VA). Social media can be a powerful tool for driving traffic to your website—and for increasing engagement among your members and constituents. Does your organization have a social media strategy? Host: American Marketing Association.

DC 150

DC Washington Social Media Strategy 150

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 65

CA Marketing eBook Survey 65

Higher Logic

OCTOBER 10, 2019

Look for the most common data sources on your customers, like: Email : Opens, clicks and conversion rates in your marketing team’s automated email campaigns convey intention or interest. Social media : Brand mentions on social media help you understand customer sentiment. Review Current Events.

How To 189

How To Products Review eBook 189

Associations Now

MARCH 15, 2017

General Mills’ Cheerios brand is taking a cue from the advocacy world by launching a buzzy campaign to raise awareness and combat the declining bee population, reports Marketing Dive. On social media, they’re employing a #BringBackTheBees hashtag to help spread their message. .” Celebrate Associations.

Strategy 61

Strategy Marketing Social Media America 61

Spark Consulting

JULY 5, 2018

The annual Marketing General Membership Marketing Benchmarking Report for 2017 lists an average renewal rate of 77% in professional societies and 88% in trade associations. Marketing General will be releasing the 2018 data later this month, and you can register for the FREE release webinar here.).

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Social Media Dallas Discount Resources 150

Associations Now

MAY 2, 2017

In our ever-evolving world, associations must harness the power of social media to communicate their value and ensure their future relevance, says Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference. The world’s most popular media company, Facebook, creates no content.

Social Media 46

Social Media Content Communications Conference 46

Achieve

OCTOBER 6, 2023

Social media is an indispensable tool for raising awareness for your nonprofit’s cause, reaching new audiences, and strengthening your relationships with donors. However, your nonprofit isn’t the only one that understands just how valuable social media can be for your fundraising efforts. After all, with 4.9

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Social Media North Carolina South Carolina Content 52

Associations Now

JUNE 11, 2019

Influencers on social media don’t always have millions of followers. To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. Zimmerman (@dmz) March 15, 2017. — Daniel M.

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Austin Texas Social Media Video 96