Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin.

LMS 361

LMS Revenue Tips Strategy 361

Smooth The Path

DECEMBER 20, 2017

As 2017 comes to a close, we want to reflect on the content we’ve shared this year to help you achieve your employer brand goals. EXAQUEO'S "HOW TO" SERIES: HOW TO BUILD AN IMPACTFUL MARKETING PARTNERSHIP Building bridges with marketing is advantageous, here are some simple and powerful ways to start building.

Recruiting 96

Recruiting Recruitment Strategy Innovation 96

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc.

San Jose 193

San Jose millennials Revenue Recruitment 193

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

Survey 150

Survey Marketing Certificate Education 150

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. 4 Association Disruption Strategies. Disrupt Ourselves.

Strategy 100

Strategy eBook Virginia Member Engagement 100

Nonprofit Marketing Guide

DECEMBER 6, 2016

Fashion essentials change from person to person, but as a nonprofit communicator, you must have these 6 essentials to do your best work in 2017: How to schedule your communication s with editorial calendars and other planning tools. We’ll be covering these 6 topics in-depth in 2017 as part of our All-Access Pass Program.

Communications 74

Communications Discount Course Social Media 74

Event Industry News

MAY 11, 2017

Joining the Event Technology Awards judging panel for 2017 is Nick Borelli – Founder at Borelli Strategies. The post Event Technology Awards 2017 Judge’s Spotlight: Nick Borelli appeared first on Event Industry News. He speaks internationally on topics ranging from event […].

Technology 69

Technology Strategy Communications Marketing 69

Higher Logic

MARCH 30, 2017

Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. The 2017 Business Impact of Online Communities study shared the perceived connection between online communities and competitive advantage, per 271 marketing and community professionals.

Strategy 120

Strategy How To Sample Class 120

Associations Now

MARCH 15, 2017

General Mills’ Cheerios brand is taking a cue from the advocacy world by launching a buzzy campaign to raise awareness and combat the declining bee population, reports Marketing Dive. ” Head over to Marketing Dive for more insight into General Mills’ marketing strategy. Celebrate Associations.

Strategy 61

Strategy Marketing Social Media America 61

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Process Education 120

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Nonprofit Marketing Guide

DECEMBER 8, 2016

But even if your nonprofit doesn’t have a big budget for media relations, it can still execute an effective media relations strategy. With the New Year upon us, let’s resolve to do that planning now and create a media-relations calendar that will help guide your work for 2017. It simply requires some thoughtful planning.

Resources 90

Resources New York Report Strategy 90

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. Grazia Mohren, vice president of marketing, BizBash Media. Randy Lieberman, Foundation Marketing Group. Airbnb and other alternative accommodation services are digging deep in-roads into the travel market.

DC 189

DC Washington Ohio Project 189

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. Host: Marketing General, Inc.

San Jose 150

San Jose millennials Revenue Recruitment 150

Reid All About it

NOVEMBER 17, 2017

Kathleen Kruse at Talented Learning explains how to put this strategy to work for your company. Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. 1 CAE credit. 1 CAE credit.

Revenue 180

Revenue Education Conference Leadership 180

WBT Systems

APRIL 25, 2017

million open jobs in this country and only 98,000 were added in March 2017. and international institutions of higher education, corporations serving the higher education information technology market, and other related associations and organizations. How To Design a Digital Badge Strategy. What is the “Skills Gap” Problem?

LMS 253

LMS Certificate Library Education 253

Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation. Event Tech Tribe Unite 2017 (Washington DC). Tue 6/6 at 1:30 p.m. media research, Cision.

Raleigh 150

Raleigh DC Chicago Washington 150

Nonprofit Marketing Guide

DECEMBER 12, 2016

Is your nonprofit resolving to get more coverage in the media in 2017? Media relations expert Peter Panepento will show you how during his BRAND NEW webinar: Get More Media Coverage for Your Nonprofit in 2017. You can do it! And to make that resolution come true, you don’t have to wait until after January 1st to get started.

Leadership 68

Leadership Strategy Examples Organization 68

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Reid All About it

NOVEMBER 3, 2017

WBT Systems explains how to earn long-term loyalty (active loyalty) in the fickle lifelong learning market. Ok, maybe this next post is self-serving but I know many organizations (for- and non-profit) still do not understand how content marketing can help them develop and deepen relationships with prospects, customers, and members.

DC 150

DC Washington Innovation Price 150

WBT Systems

MAY 9, 2017

This week Eric Kuhn, opening keynoter at ASAE’s 2017 Marketing, Membership & Communications Conference advised attendees to “ adopt social media next practices , not just best practices “, when describing social media as one of the most powerful marketing tools for associations. appeared first on WBT Systems.

Revenue 231

Revenue Certificate Learning Management System Education 231

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Winning champions commit to act first.

DC 232

DC Arlington Virginia America 232

Association Adviser

MAY 11, 2017

We can all agree that associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. The 2017 Association Communications Benchmarking Report provides this type of data. Brianna Martin is a marketing specialist with Naylor Association Solutions.

Survey 68

Survey Communications Member Engagement Report 68

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. The Canadian Anti-Spam Law: Are You Compliant in 2017? Have no fear. Gmail users: beware the latest phishing attack.

DC 150

DC Washington America eBook 150

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. AMS with souped-up CRM functionality.

LMS 150

LMS System Survey Email Marketing 150

Reid All About it

JUNE 9, 2017

.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Host: Marketing General Incorporated. Host: Marketing General Incorporated. Host: American Marketing Association.

DC 150

DC Marketing System Report 150

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. Presenters: Cheryl Contee, CEO, Fission Strategy. Keep learning! 1 CAE credit. 1 CAE credit. Host: ASAE.

Washington 225

Washington DC millennials Chicago 225

Potomac Core

JANUARY 4, 2017

These organizations collaborate with their boards to make sure that the Association’s Advocacy Strategies reflect the growth challenges and opportunities that their members care most about. in the third quarter of 2016 growth forecasts for 2017 remain mixed. Even though the U.S. economy grew at a brisk 3.5%

Cost 132

Cost Member Engagement Recruiting Recruitment 132

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. 1 CAE credit.

LMS 150

LMS Arlington Review Content 150

Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Reid All About it

JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Dan Stark, director of product strategy, NimbleUser. Digital Strategy Meets Reality (Association Chat). Learn what association execs get wrong about digital strategy.

Raleigh 186

Raleigh DC Washington Social Media 186

Higher Logic

AUGUST 15, 2018

2017 : We bought four companies and some great new products, and we’re so happy to count Saratoga Springs, Mesa, Portland, and all our remote teammates as members of the Orange Army. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy.

Portland 31

Portland Press Release Software Revenue 31

Association Adviser

NOVEMBER 16, 2016

However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Don’t let your association fall into that pattern in 2017. Then set a strategy for how your staff will achieve this vision. If you’ve never created a written content strategy before, where do you even begin?

Communications 60

Communications Social Media Survey Strategy 60

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Organizer: Peggy Hoffman, CAE, president, Mariner Management & Marketing. 1 CAE credit.

LMS 150

LMS Software Cost Arlington 150

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. Presenter: Anna Toon, learning product marketing manager, Abila.

DC 154

DC Content Education Strategy 154

Velvet Chainsaw

NOVEMBER 6, 2017

A strategic look at your marketing spend, as well as what you spend on your attendee experience, can be telling. According to Convene ’s most recent Meetings Market Survey , on average 6 percent of a meeting’s direct expenses fall in the marketing/promotion category. More or better marketing can’t fix this.

Marketing 21

Marketing Conference Leadership Price 21

Reid All About it

AUGUST 25, 2017

Look out associations, colleges and universities are discovering that there’s money to be made in the lifelong learning market. Tue 8/29 at 12 p.m.* – Driving an Innovation Strategy. Presenter: Dan Stark, director of product strategy, NimbleUser (and former executive director of American Public Gardens Association).

Social Media 154

Social Media Survey Tools Leadership 154