Spark Consulting

MAY 6, 2021

The pandemic had uneven effects: some associations enjoyed increased member engagement while others have been deeply challenged. Your members’ goals and challenges are shifting rapidly. We were willing to try things that might not be 100% perfect, and nobody freaked out. Remember that.

Video 370

Video Survey Member Engagement Course 370

Optimist Consulting

MARCH 30, 2017

I really enjoyed reading the latest insights and predictions on digital trends for the membership sector in Digital Excellence 2017 , the free annual research summary report from MemberWise. 2017 remains all about member engagement, operational efficiency and revenue growth. What are your priorities for 2017?

Report 100

Report Social Media Member Engagement System 100

Higher Logic

FEBRUARY 16, 2017

2017 is shaping up to be our best year yet! Last month we announced our acquisition of Socious, bringing the best minds in member engagement together to lead in product innovation and the community industry.

Press Release 227

Press Release Library Software Project 227

Socious

JANUARY 4, 2017

But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. That’s why we’ve put together our 12 top articles from 2016.

Member Engagement 143

Member Engagement Association Management 143

YourMembership

DECEMBER 6, 2016

Here’s where YourMembership is headed in 2017, and beyond, to drive more member engagement + increase membership for forward-thinking associations. But, when the rubber hits the road in 2017, […]. Around this time, everyone is eager to learn what the New Year will bring. YM customers and partners are no different.

Products 150

Products Member Engagement 150

YourMembership

JANUARY 12, 2017

Let’s attack the hype machine in learning. It’s big, but easy to take down. In the education industry, we are notorious hype builders. We quickly herald the start of new trends as quickly as our digitally shortened attention spans enable us.

Education 150

Education Industry Learning Management System Member Engagement 150

Association Success

OCTOBER 10, 2017

Before setting out to increase engagement, ask yourself: what does it look like for our association? What does member engagement mean to you? As a Culture Consultant, my area of expertise is the internal and external cultures of employees, customers, and members. Has this piqued your interest?

Member Engagement 76

Member Engagement Member Experience Innovation Resources 76

Smooth The Path

OCTOBER 11, 2017

They are inviting the association community to attend their new, unique online conference called SURGE 2017. On Thursday, November 9th, I will join Maddie Grant and Beth Brodovsky to talk about member engagement. How do members talk about it? Well, this is precisely what my friends at Association Success are trying to do.

Conference 83

Conference Member Engagement Innovation How To 83

WBT Systems

JANUARY 3, 2017

We are all making personal and professional new year’s resolutions for 2017, setting goals and making promises to ourselves to keep them this year. Increased Member Value – members place high value on association education, especially younger members.

Technology 210

Technology Learning Management System Certificate System 210

Higher Logic

MARCH 6, 2018

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. The top reason why association members don’t renew is a ‘lack of engagement with the organization’, according to the 2017 Membership Marketing Benchmarking Report.

How To 266

How To eBook Software Library 266

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? The continuing growth in interest in social learning and digital badges among associations can be linked to the ever-present challenge of increasing member engagement. Looking Ahead to 2017.

LMS 150

LMS Learning Management System System Certificate 150

Association Adviser

MAY 11, 2017

We can all agree that associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. Member engagement is an ongoing objective for most associations, but one that is difficult to achieve and sustain. About The Author.

Survey 68

Survey Communications Member Engagement Report 68

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 193

San Jose millennials Revenue Recruitment 193

Reid All About it

JUNE 2, 2017

Event Tech Tribe Unite 2017 (New York). Tell us what you think it means to be an event professional in 2017, help us shape the Tribe manifesto for the future, share your knowledge about creating awesome events, learn from our speakers and each other, and leave with new ideas, connections and insights. Tue 6/6 at 1:30 p.m. 1 CAE credit.

Raleigh 150

Raleigh DC Chicago Washington 150

Potomac Core

JANUARY 4, 2017

in the third quarter of 2016 growth forecasts for 2017 remain mixed. What is becoming increasingly more clear is how Associations can accelerate their business impact for their members in 2017. Even though the U.S. economy grew at a brisk 3.5% Measuring Advocacy and Policy Outcomes.

Cost 132

Cost Member Engagement Recruitment Recruiting 132

Associations Now

MAY 16, 2017

Don’t overlook your website as a valuable tool for increasing your overall member engagement. Almost all associations are interested in keeping their members engaged. After all, high engagement means greater retention. One of the best ways to increase member engagement is through your website.

Member Engagement 57

Member Engagement Guidelines Social Media Content 57

Reid All About it

NOVEMBER 17, 2017

American Engagement Index 2017: Increasing ROI. Hear about the results of the American Engagement Index 2017, the first ever benchmark indices to better understand how relationship strength affects the ability to improve engagement with members and customers through empirical data. Host: Matrix Group.

Revenue 180

Revenue Education Conference Leadership 180

Reid All About it

NOVEMBER 10, 2017

And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Associations Now

JANUARY 5, 2017

This year is just getting started, but there are already a lot of reasons to get busy in these early days of 2017. In a new white paper outlining its 2017 predictions for the association sector, the technology firm Abila says associations need to adapt their strategies to new, faster environments and changing member expectations.

Software 61

Software Certificate Education Member Experience 61

Potomac Core

MARCH 3, 2020

SEPA uses strategy to run as a market focused nonprofit organization and they are on a robust growth trajectory: Merged with the Association for Demand Response & Smart Grid (ADS) in 2015 and SGIP (formerly the Smart Grid Interoperability Panel) in 2017. Grew annual revenue from $300,000 to $12 million.

DC 232

DC Arlington Virginia America 232

Aptify

DECEMBER 13, 2017

It’s smart to do this through relatable and relevant content , such as your website, blogs, social media, and emails — but perhaps one of the most overlooked tactics to increasing member engagement in the long run is the “onboarding.” Lay groundwork for future member engagement. Increase lobbying.

Member Engagement 56

Member Engagement eBook Software Marketing 56

YourMembership

JANUARY 26, 2017

As an association leader, you have a great case for going to Xperience 2017. It’s a sure way of learning new ideas to make stronger connections with your members, adapt new technologies and grow your membership […]. #leadership #inspiration #learning #innovation #technology – all in one place.

Leadership 150

Leadership Innovation Technology Learning Management System 150

GrowthZone

MAY 11, 2017

The post 2017 Association Industry Research Results appeared first on GrowthZone. Get the Survey Results ». A special thanks to our survey respondents. Your valuable insight helps associations see what’s happening now and what’s on the horizon for the future.

Industry 60

Industry Survey Recruitment Recruiting 60

YourMembership

SEPTEMBER 20, 2018

This past spring, I had the pleasure of speaking at Community Brands Xperience 2018 conference on the topic of Identifying Your Most Loyal Members. The session exposed findings from the Community Brands’ 2017 Member Loyalty Study.

Survey 165

Survey Conference Organization Member Engagement 165

GlowGlobally

DECEMBER 5, 2017

What levels of engagement are there and how do members and customers fit into this model? A recent webinar now provides a unique way to learn about the results of the 2017 Index and the thinking that it has inspired among the associations participating.

Member Engagement 60

Member Engagement Resources Strategy Marketing 60

Socious

JANUARY 4, 2017

But through all the turmoil, we found that associations and businesses remained focused on what they do best – serving their customers and members. No one is sure how that mission will evolve in 2017, but we know we can learn from the changes and advances from last year. Top 3 Member Engagement Articles.

millennials 100

millennials Member Engagement Video Software 100

Higher Logic

JANUARY 18, 2017

Now we have more exciting news for 2017: Higher Logic has acquired Socious, a online community software company. Our combined organizations contribute to the evolution in member engagement software and will lead the industry moving forward. And we’ve done just that!

Press Release 120

Press Release Software Member Engagement Products 120

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how modern website design elements can increase member engagement. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members.

San Jose 150

San Jose millennials Revenue Recruitment 150

Potomac Core

JANUARY 31, 2017

The 2017 PWC 20th annual CEO Survey , fourth quarter domestic GDP numbers and the 2017 Conference Board Global forecast of 2.3% Organizations can help their members convert these challenges into growth opportunities by utilizing 4 Association Disruption Strategies. 4 Association Disruption Strategies.

Strategy 100

Strategy eBook Virginia Member Engagement 100

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. This demographic accounts for 32 percent of engagement in the community.

Analysis 252

Analysis United States Member Engagement Strategy 252

Eric Lanke

OCTOBER 30, 2017

I was recently interviewed by Joy Duling of The Joy of Membership blog, for The Movement Summit , an online event she is creating and hosting, which will be happening live next week, November 6-10, 2017. My interview, along with many others that Joy is collecting for the event, is on the often thorny problem of member engagement.

Member Engagement 113

Member Engagement Committee Leadership Project 113

Higher Logic

AUGUST 9, 2018

SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy. Getting in touch with members through automation. SNMMI invested in strategic services for marketing automation with Higher Logic in 2017 to develop a lapsed member campaign to support their goals.

Case Study 120

Case Study Recruitment Recruiting Revenue 120

Higher Logic

SEPTEMBER 25, 2018

To make sure an online community was right for their members, the staff paid attention to other state societies and took note of their success with online communities. “We After speaking with them and hearing it was going well, we decided to give it a try,” said Kara Kieran, MSCPA’s director of member engagement.

Case Study 120

Case Study Massachusetts Newsletter Software 120

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. Now, we’re speaking to our members about how we can help them get to where they want to be in the future. E-learning’s role in member engagement and retention. The state of association membership.

Survey 150

Survey Marketing Certificate Education 150

Higher Logic

OCTOBER 18, 2018

Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. In 2017, our clients’ email volume, sent through marketing automation campaigns , increased 110 percent compared to the previous year , so email and marketing automation are closely aligned.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

OCTOBER 20, 2017

Tue 10/24 at 8:30 a.m.* – Keeping Members Engaged (Association Coffee Talk – Alexandria VA). Do you have a plan in place to keep your members coming back to you – for content, peer networking and to take action? and how to get the right statistics to prevent national and chapter level members from leaving. SURGE 2017.

DC 150

DC Washington Social Media Strategy 150

Potomac Core

FEBRUARY 28, 2018

The Outdoor Industry Association updates its estimate of the Outdoor Recreation Economy in 2017.On Association members employ 200,000 people in the U.S. The HCPA Customized Advocacy model delivered an important win through the passage and enactment of California’s Cleaning Product Right to Know Act in 2017. percent or $373.7

California 132

California Analysis DC Products 132