Reid All About it

NOVEMBER 10, 2017

And, unlike other organizations in your member’s world, your association has (and can get) the data to deliver personalized, if not hyper-personalized, content based on their unique wants and needs.”. I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. 10 CAE credits.

DC 150

DC Washington Tools Education 150

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members.

Survey 150

Survey Marketing Certificate Education 150

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. 51 percent of associations surveyed create communications targeted to younger members. So good job, you are on your way!

Charlotte 144

Charlotte Indiana Communications millennials 144

Associations Now

JUNE 28, 2017

That’s according to the preliminary findings from Marketing General Incorporated’s 2017 Membership Marketing Benchmarking Report, which will be released later this summer at ASAE’s Annual Meeting & Exposition in Toronto. Those tactics can also be used to promote new products and services that deepen engagement with existing members.

Certificate 75

Certificate Survey Recruiting Recruitment 75

Associations Now

MAY 22, 2017

Get board members engaged with your organization’s fundraising efforts. Raising money is a vital part of any association, but getting board members to participate in fundraising activities can be challenging. — MemberClicks (@MemberClicks) May 22, 2017. Also: Generational shifts are here. Next-Gen Needs.

millennials 56

millennials Newsletter Member Engagement Marketing 56

Association Adviser

AUGUST 23, 2017

AA: How does member engagement and non-dues revenue go hand-in-hand in helping associations achieve their goals? Millennials now make up a third of the workforce. Millennials are going to do great things across industries and within associations, but it is tough to break through to them.

millennials 65

millennials Revenue Tools Content 65

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Millennials make up one third of the workforce today, and at the rate Baby Boomers are retiring, millennials will make up 75 percent of the workforce in the country by 2025. Do You Know Who Your Most Loyal Members Are? SURGE 2017. Tue 10/31 at 2:30 p.m. 1 CAE credit.

LMS 150

LMS millennials Blended Learning System 150

Reid All About it

APRIL 20, 2018

7 Ways to Increase Member Engagement in a Distracted World. Learn about the art and science behind the engagement strategies used by top organizations to drive membership growth. Be What Millennials Want: a Content Curator. More info/register. Host: American Marketing Association. Tue 4/24 at 2 p.m. – Thu 4/26 at 2 p.m.

Social Media 37

Social Media Chicago Washington Tools 37

Reid All About it

OCTOBER 21, 2016

After completing the survey, you’ll have the chance to win one of five registrations to Learning • Technology • Design 2017 – and, if you win, I’ll be very envious. 5 Keys to Association Website Success in 2017 (Columbia MD Idea Swap). Data from the survey will form the basis of a report Tagoras will release in the coming months.

Survey 150

Survey Louisville DC Maryland 150

Reid All About it

MAY 11, 2018

Ultimate Member Engagement: The Power of Data-Driven Decision Making. If you are like most associations, your AMS contains a seemingly endless amount of historical, financial, social and demographic data on members, former members, prospects and more. – Growing Digital Member Engagement (Washington DC).

DC 30

DC Washington Project Member Engagement 30