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7 lucky reasons to attend Xperience 2017.

YourMembership

The luckiest of all days is upon us, and if you haven’t yet registered, it’s just your luck I’ve put together 7 reasons why you should make your travel plans today to attend Xperience 2017—A Conference for Everyone. This […].

Education 199
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Engagement Lessons from the Pandemic

Spark Consulting

Their member experience is neither representative nor typical. Even their professional or industry experience is usually not typical, as people who are more senior or prominent in the profession or industry you serve are almost certainly over-represented.

Video 370
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What’s Next? 6 Membership Trends to Watch in 2017

Socious

Now it’s nearly 2017 and a lot has changed. It seems like only yesterday we were worried about what would happen when the computers hit the year 2000. Just think about technology. I was watching a movie from 2001 recently and one of the main characters had a laptop.

Maine 100
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The Evolution of Experience with Marketing Automation

Higher Logic

You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. Let’s start with that first part, about the experience. Put Experience First. Restaurants still need and promote a friendly wait staff and good food but again, to compete, the experience has evolved.

Marketing 262
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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Leverage your AMS data to customize your membersexperience online, ensuring they log in more often, read your content and register for that next big event. 2016 Learning Trends, 2017 Learning Forecast.

San Jose 193
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The Most Impactful Articles of 2017

Association Success

The original plan for this particular publication was to round up our most popular articles of 2017 and write curated blurbs on them, just like we did last year. But I was challenged by a community member: “Click rates don’t necessarily indicate impact. Using New Member Experiences to Fuel Engagement, Onboarding, and Retention.

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The Intersection of Online Communities and Marketing Automation

Higher Logic

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198