Associations Now

DECEMBER 13, 2016

Here’s why ACS recruited some of college basketball’s top coaches to their team. As we were thinking about a way to engage for donations, we started with the consumer insight that people are really interested in how coaches recruit. Basketball coaches tend to be a passionate bunch, known for their bursts of inspiration.

Recruiting 40

Recruiting Recruitment North Carolina Memphis 40

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Membership Recruitment and Renewal Strategies. Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. 2017 Hospitality Trends.

San Jose 150

San Jose millennials Revenue Content 150

WBT Systems

JULY 24, 2018

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. It’s human nature—the ego at work. Membership numbers look good.

Survey 150

Survey Marketing Certificate Education 150

Reid All About it

JUNE 25, 2021

– Revenue Success from Scratch: One Association’s Story. 2021 has seen a 250% increase in anti-transgender discriminatory bills introduced at the state level since 2017, when many people first remember hearing about “bathroom bills.” Host: Professionals for Association Revenue. Tue 6/29 at 2 p.m. More info/register.

LMS 361

LMS Revenue America Tips 361

Portage Group

MARCH 2, 2017

Decreasing revenues. Whether it is a new membership, governance, revenue or wholesale organizational model that is needed, the change at hand represents largely uncharted territory in the association space. Wednesday, March 29, 2017 9:00 am – Noon in Toronto. April 03, 2017. May 4, 2017. Industry consolidation.

Case Study 100

Case Study Course Revenue Communications 100

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Hear their scalable strategies for conference and content planning, event marketing, repurposing content, and recruiting sponsors.

LMS 150

LMS Arlington Content Review 150

Reid All About it

NOVEMBER 10, 2017

I took some time off on Tuesday to attend a few sessions of SURGE 2017, a virtual summit for the association community. Mon 11/13 at 2 p.m.* – What You Need to Know to Attract & Engage Young Members (Membership Growth Online Summit 2017). As 2017 draws to a close, let’s share what went right this year. 10 CAE credits.

DC 150

DC Washington Tools Education 150

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. Hear their scalable strategies for conference and content planning, event marketing, repurposing content, and recruiting sponsors.

LMS 150

LMS Software Arlington Cost 150

Associations Now

FEBRUARY 24, 2017

But many attendees are also there to find a new job or to recruit new employees, which is why associations often host onsite job fairs or career centers at their major meetings. You’ll create new revenue streams. But a career center can also contribute to revenue in other ways.

Revenue 80

Revenue millennials Conference Recruiting 80

Reid All About it

NOVEMBER 24, 2017

How you communicate with your members—and how you show them the value you provide—is the top factor members use to determine if they stay or if they go, according to the 2017 Member Loyalty Study by Community Brands. Presenters: Christina Wurster, Chief Revenue Officer, Heart Rhythm Society. 1 CAE credit. More info/register.

Chicago 150

Chicago Recruiting Recruitment Video 150

Associations Now

JUNE 8, 2017

While associations are considered ‘not-for-profit organizations,’ it is incumbent upon them to raise funds and generate revenues to be a sustainable organization,” says Peralta. — billhighway (@billhighway) June 7, 2017. What’s your employee-recruitment secret weapon? E” is for entrepreneurship. Other Links of Note.

Recruiting 60

Recruiting Recruitment Process Revenue 60

Reid All About it

MARCH 10, 2017

Learn how association publishers can diversify their revenue through native content. Native or sponsored content has much more revenue potential than online advertisements.). 2017: A Year of Disruption. Gain a better understanding of the economic environment and how structural changes will have an impact in 2017 and beyond.

Raleigh 150

Raleigh DC Washington Content 150

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. NMMA (National Marine Manufacturers Association) is a highly respected organization. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Host: KiKi L’Italien, founder, Amplified Growth. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential. Host: KiKi L’Italien, founder, Amplified Growth. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Fonteva

MARCH 19, 2020

When associations thrive, they see boosts in member recruitment and improved retention rates. They may even see more consistent non-dues revenue streams! Discover opportunities to recruit new members. Discover opportunities to recruit new members. Recognize which recruiting tactics are most successful.

Tips 52

Tips Recruiting Recruitment Social Media 52

Membership Marketing

MAY 10, 2017

In her book, The Membership Economy : Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue , Robbie Baxter spoke to this opportunity. And respondents also reported a median renewal rate of 84 percent meaning associations were benefiting from the revenue of a membership relationship on average for over 6 years.

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

JANUARY 6, 2017

Email Marketing in 2017: Trends, Data and Best Practices. Find out how deliverability is changing in 2017, and learn about new tactics to optimize marketing emails. This webinar will look at board membership (recruitment, development, self-assessment), process (structure, meetings), capacity, and fiduciary concerns.

Email Marketing 150

Email Marketing North Carolina New Jersey DC 150

Reid All About it

MAY 12, 2017

Hear about the future of learning technologies and how to support learning needs in 2017 and beyond, including: key insights into the future of eLearning; the importance of having the right technology to keep up with your learners’ needs; LMS features and capabilities to support next-level trends, including social, mobile, AI, etc.

Raleigh 150

Raleigh North Carolina Chicago New York City 150

Associations Now

MARCH 27, 2017

Associations will also need to think through dozens of scenarios, including new member recruitment, revenue modeling, and workflow with the input of both national and local stakeholders. — Kris Finger CMM (@KrisFinger) March 27, 2017. Meeting Soundtracks. Are you presenting at an upcoming meeting?

Charlotte 40

Charlotte Recruiting Recruitment Leadership 40

Reid All About it

JANUARY 21, 2022

I regret not buying Bitcoin back in 2017 when it was only $1300 (argh), so I’m determined to stay on top of what’s emerging now, starting with this introduction to Web3 by Mike Troiano at G20 Ventures. Learn how board skills tracking can help you identify critical gaps and engage in more strategic board member recruitment. CAE credits.

Survey 195

Survey Newsletter Price Technology 195

Association Adviser

JANUARY 2, 2019

Is driving non-dues revenue an essential function? We created a director of career management (Redmond) to be in charge of the portal, as well as hired a full-time sales manager, Eli McLean, ASHA’s associate director, to revamp our job posting pricing structure to better serve our career vendors recruitment advertising sales.

How To 108

How To Project Content Recruiting 108

Association Adviser

FEBRUARY 7, 2018

Just about every association we know of is struggling to recruit younger members. Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media.

Social Media 95

Social Media Recruiting Recruitment Software 95

Association Adviser

FEBRUARY 7, 2018

Just about every association we know of is struggling to recruit younger members. Even if they don’t, those committed young fans will contribute in all sorts of valuable ways: volunteering to help with the mission-driven work of the organization, recruiting other supporters, amplifying messages and stories online and on social media.

Social Media 84

Social Media Recruiting Recruitment Software 84

Associations Now

APRIL 6, 2016

A multilevel membership structure that varies by benefits chosen, not by company size, could eliminate the headache of verifying member revenue or staff numbers. The concept is simple: For the same set of benefits, big companies (whether measured by staff size, revenue, or unit sales, for instance) pay more, while small companies pay less.

Discount 40

Discount System Revenue Cost 40

Reid All About it

APRIL 14, 2017

Storytelling in 2017: It’s Not About Content, It’s About Engagement. Learn how two associations significantly increased registration and revenue with changes to their email event promotions. Even someone without any tech experience can turn their website into a new member recruiter — in just an afternoon. CAE credits.

Content 150

Content Chicago Marketing DC 150

GrowthZone

MAY 11, 2017

We found out everything from their Top 5 recruitment methods to their most utilized member benefits. Respondents from organizations of various sizes shared their biggest challenges as well as their top sources for non-dues revenue. The post 2017 Association Industry Research Results appeared first on GrowthZone. and Canada.

Industry 60

Industry Survey Recruitment Recruiting 60

Reid All About it

OCTOBER 27, 2017

Recruit and Retain Millennial Members. Hear about strategies and tactics for not only understanding and recruiting millennials but also for retaining individuals in this age group as members. Learn the basics of monetizing your learning and explore strategic and creative ways to maximize your education revenue. SURGE 2017.

LMS 150

LMS millennials Blended Learning System 150

Higher Logic

DECEMBER 21, 2017

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. Lapsed members are not a sunk cost, but an opportunity to increase revenue quickly. 2017 Association Email Marketing Benchmark Report.

Minneapolis 176

Minneapolis Email Marketing Revenue Recruiting 176

Reid All About it

JANUARY 13, 2017

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Watch/participate live or view the recording.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

Not only will this report help you benchmark your association’s membership marketing efforts against nearly 1,000 other associations, but you’ll pick up ideas for improving recruitment and retention tactics. The council manages leadership recruitment, candidate evaluation, and nominations. Watch/participate live or view the recording.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

MARCH 31, 2017

Aptify shares five under-utilized member recruitment tactics. – SEO and Content: The Perfect Match to Generate New Revenue. Learn email design tips, including show-stopping GIFs and smart responsive design, you need to deliver results for the rest of 2017 and beyond. A must-read. Location: Raleigh, NC. More info/register.

Raleigh 150

Raleigh DC Washington Charlotte 150