Association Adviser

OCTOBER 25, 2017

Two out of five respondents (41 percent) to the 2017 Association Communications Benchmarking Survey feel their inability to generate non-dues revenue from communications is a significant challenge. Customization takes more time, manpower, strategy and planning than a one-ad-fits-all approach. What are these obstacles?

Revenue 87

Revenue Course Survey Communications 87

Potomac Core

MARCH 3, 2020

Building nimble and cost-effective strategies to address challenges and position the Industry for a clean energy future. Grew annual revenue from $300,000 to $12 million. Grew membership dues revenue from $100,000 to over $2 million. Grew membership dues revenue from $100,000 to over $2 million. Jeff Morgan.

DC 232

DC Arlington Virginia America 232

Higher Logic

MARCH 30, 2017

Beliefs don’t drive revenue. Few of us exist in companies that openly embrace community as a compelling, wondrous silver bullet of a business strategy. No wonder so many of us lack the invaluable ability to track and attribute revenue, or even success. Even fewer exist in organizations that tout transparency.

Strategy 120

Strategy How To Sample Class 120

Association Success

OCTOBER 4, 2018

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Giangola and Rosenthal have partnered with associations to create highly successful non-dues and corporate partnership programs that drive revenue and member value.

Revenue 64

Revenue Strategy Case Study Innovation 64

Reid All About it

NOVEMBER 17, 2017

Kathleen Kruse at Talented Learning explains how to put this strategy to work for your company. Eventpedia shares how an event app can drive revenue both during your conference and beyond it. “In In the hunt for reader revenue, publishers give micropayments another look ,” says Digiday. And what’s a conference without an app?

Revenue 179

Revenue Conference Education Content 179

Higher Logic

DECEMBER 19, 2017

With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. Generate revenue. Your goals will help craft your strategy and identify what type of content and topics to focus on. How Do I Create a Content Strategy? Evaluate and Improve Your Strategy with KPIs.

Content 227

Content Marketing Social Media Process 227

Reid All About it

DECEMBER 2, 2016

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Hear about strategies that help turn prospects into new members and ways to customize your website to fit the needs of your members. Membership Recruitment and Renewal Strategies. More info/register.

San Jose 150

San Jose millennials Revenue Content 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. 4 Easy Ways to Generate Non-Dues Revenue. Find out how to develop strategies to help sponsors achieve their goals while not disrupting the goals of the event. Tue 11/29 at 2 p.m. – More info/register. Thu 12/1 at 2 p.m.

DC 187

DC Ohio Project Washington 187

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? The 5 E’s of Generating Non-Dues Revenue from eLearning. How To Design a Digital Badge Strategy. Looking Ahead to 2017. What will be the big association learning trends in 2017? The 3 C’s of Social Learning for Associations.

Learning Management System 150

Learning Management System LMS System Certificate 150

Association Adviser

MAY 23, 2018

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study.

Revenue 83

Revenue Survey Communications Newsletter 83

Higher Logic

AUGUST 15, 2018

2017 : We bought four companies and some great new products, and we’re so happy to count Saratoga Springs, Mesa, Portland, and all our remote teammates as members of the Orange Army. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy.

Portland 31

Portland Press Release Team Software 31

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding.

DC 132

DC Arlington United States Virginia 132

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 25, 2016

The Future of Event Technology: 2017 Trend Watch. Explore what’s in store for event technology in 2017. 4 Easy Ways to Generate Non-Dues Revenue. Find out how to develop strategies to help sponsors achieve their goals while not disrupting the goals of the event. Tue 11/29 at 2 p.m. – More info/register. Thu 12/1 at 2 p.m.

DC 150

DC Ohio Project Washington 150

Reid All About it

JUNE 9, 2017

Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. Monetizing eLearning: Value Proposition and Pricing Strategies. I’ll be happy to feature it as long as it’s not too product-centric.

DC 150

DC Marketing System Report 150

Reid All About it

JANUARY 26, 2018

They’ll reveal their top marketing technology takeaways from the 2017 ASAE Technology Conference & Expo, which inspired resolutions that support revenue growth, from leveraging artificial intelligence to improving collaboration between marketing and IT. Five-Steps to a CME Digital Content Strategy. 1 CAE credit.

DC 225

DC Washington millennials Chicago 225

AvidXchange: Association Management

MAY 3, 2017

2017 research efforts found that CRE transaction activity might be tempered by modest economic improvements and higher interest rates, while new accounting standards on lease accounting and revenue recognition will likely increase compliance and administration costs for real estate investment trusts and engineering and construction companies.

Technology 130

Technology New York City United States Industry 130

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

LMS 150

LMS Arlington Content Review 150

Higher Logic

AUGUST 9, 2018

The need for a new messaging strategy. In the past, SNMMI was sending generic “we miss you” messages to members hoping they would renew, but there was minimal strategy behind their marketing actions. SNMMI identified a need to address these technical challenges and appeal to lapsed members with a new messaging strategy.

Case Study 120

Case Study Recruiting Recruitment Revenue 120

Associations Now

MARCH 25, 2020

Micropayments, a still relatively untested approach to tying content to revenue online, could benefit publishers—like associations—that are focused on niche content, experts say. Recently, the micropayments model has started to resurface in the publishing world as a potential revenue option for digital media outlets.

Revenue 65

Revenue Content Strategy Products 65

Blue Sky eLearn

MARCH 20, 2017

If you’ve encountered references to the 2017 Deloitte Global Human Capital Trends report, you might think it is. She’s a thought leader in education strategy and learning experience design. Tracy specializes in the intersection of learning science and technology.

LMS 136

LMS System Technology Content 136

Reid All About it

JULY 12, 2019

Content Lifecycle: 3 Ways to Generate Non-Dues Revenue Year-Round. Learn strategies to extend the life and revenue of your highly valued events. Presenter: Robyn Davis, Trade Show Strategy Specialist and Owner of When I Need Help (WINH). How AI Chatbots Can Increase Revenue, Create Community, and Drive Cost Savings.

Arlington 34

Arlington LMS Social Media Chicago 34

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. . 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

JANUARY 20, 2017

Inquiring minds want to know: where’s association management software heading in 2017? After all, if young professionals will inherit the organizations of tomorrow, they should be an equal player in the strategy conversations today. Fuel Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention.

LMS 150

LMS Software Arlington Cost 150

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. In 2017, our clients’ email volume, sent through marketing automation campaigns , increased 110 percent compared to the previous year , so email and marketing automation are closely aligned. But, email marketing on its own can only do so much. What it does, it does…fine.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Associations Now

JANUARY 5, 2017

In a new report, the tech firm Abila says software integration, consumerization of membership, and education evolution will be focal points for association strategy in the new year. This year is just getting started, but there are already a lot of reasons to get busy in these early days of 2017. What should associations double down on?

Software 50

Software Certificate Education Member Experience 50

Portage Group

MARCH 2, 2017

Decreasing revenues. Whether it is a new membership, governance, revenue or wholesale organizational model that is needed, the change at hand represents largely uncharted territory in the association space. Wednesday, March 29, 2017 9:00 am – Noon in Toronto. April 03, 2017. May 4, 2017. Industry consolidation.

Case Study 100

Case Study Course Revenue Communications 100

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. Example 3: City of Hope Community. How can you get back to your shared purpose this year?

Examples 156

Examples Software Newsletter Review 156

Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Discuss strategies for building deeper, year-round engagement through your digital channels – web, mobile, social and email. Enough negativity! 1 CAE credit.

DC 150

DC Washington Social Media Tools 150

Associations Now

FEBRUARY 5, 2020

After Congress repealed a section of the 2017 tax law that required associations and other tax-exempt groups to pay UBIT on some employee benefits, organizations are owed IRS refunds. As a result, the Internal Revenue Service (IRS) is required to issue refunds to organizations for taxes they paid over the past two years.

Strategy 65

Strategy Committee Revenue Cost 65

Reid All About it

FEBRUARY 17, 2017

– 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

– 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. How Non-Dues Revenue Keeps Your Association Afloat and the 5 Best Ways to Maximize It. Learn how to maximize your non-dues revenue earning potential.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

MARCH 10, 2017

Billhighway shares strategies for getting your chapters to share their data and for eliminating the pervasive and toxic ‘us vs. them’ syndrome. Learn how association publishers can diversify their revenue through native content. Native or sponsored content has much more revenue potential than online advertisements.).

Raleigh 150

Raleigh DC Washington Content 150

Reid All About it

FEBRUARY 22, 2019

But then I read about hackers stealing nearly $2 billion in cryptocurrency since the start of 2017. Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. – How to Get Organized Internally to Ensure Corporate Partnership Program Revenue Growth (Alexandria VA). 1 CAE credit. More info/register.

Social Media 170

Social Media DC System Washington 170

WBT Systems

JULY 24, 2018

The ASI survey respondents are optimistic about the future of their associations—but less so than in 2017. It’s an evolution of our messaging, and it’s a big part of our renewal strategy,” said Jim Templin, ASQ’s executive director. The state of association membership. Membership numbers look good.

Survey 150

Survey Marketing Certificate Education 150

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. As part of the organization’s broader Industry promotion strategy, the organization recently released customer survey research and also produced the video, “We Are the Cold Chain”. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Associations Now

AUGUST 3, 2017

The computing giant had a really good quarter recently, thanks in large part to the fact that it has focused on diversifying its revenue streams of late. The result is that, even if iPhone sales slow, it still makes lots of revenue without having to sell any new devices. The post Want to Diversify Your Revenue Streams?

Revenue 51

Revenue Price Report Software 51