Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Embrace engagement technology tools: Using tech tools like online community and marketing automation can help you get members involved.

Tools 258

Tools eBook Report Learning Management System 258

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

AUGUST 24, 2018

He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit.

Chicago 37

Chicago Washington Innovation Charlotte 37

WBT Systems

MARCH 27, 2018

You might be sick of hearing about storytelling—it’s been a marketing buzzword the past few years. The course you deliver in 2018 should not be the same course you delivered in 2016. Extrinsic motivators like certificates and digital badges show others what you know and what you can do, but intrinsic motivators drive a person forward.

Course 199

Course Case Study Mooc Certificate 199

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m.

Education 155

Education Mooc Course Revenue 155

Reid All About it

JANUARY 5, 2018

to 6:45 p.m.* – 2018 Convening Leaders LIVE. – 2018 Convening Leaders LIVE. Discover how you can showcase your association’s successful membership, marketing and communications campaigns by submitting an application for ASAE’s annual Gold Circle Awards. – 2018 Convening Leaders LIVE. Mon 1/8 at 8 a.m.

Nashville 150

Nashville eBook DC Chicago 150

Aptify

APRIL 4, 2018

Time for you to get a focused look at how Community Brands is leveling the playing field between for-profits and purpose-driven organizations, and investing in underserved markets and technologies. The post Xperience 2018: What to expect. See you in Orlando! This post first appeared on #Onward the YourMembership blog.

Innovation 56

Innovation Florida Technology millennials 56

Reid All About it

MARCH 2, 2018

The best marketing for educational programs is content marketing , said LMS provider WBT Systems—and I agree. Content marketing helps you develop a relationship of trust with the reader because you’re providing them value, not spewing promotions at them. The consensus on the value of marketing personas is starting to shift.

DC 122

DC Chicago millennials Washington 122

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

YourMembership

JUNE 12, 2014

By 2018, one in four workers will be over age 55. Market forces have taught us that scarcity and exclusivity are two of the key drivers behind a members only value proposition. Baby Boomers are reaching retirement age in staggering numbers, ten thousand people reach age 65 every day, and this trend will continue through 2020.

Revenue 150

Revenue Recruiting Recruitment Certificate 150

Reid All About it

AUGUST 31, 2018

Jimmy Daly at Animalz writes about five content marketing power laws that will help you reach your marketing (and business) goals. Guest: Elizabeth Glau, CMP, Product Marketing Manager, Sciensio. Learn about the DES online course and certification. The Top 10 Event Trends of 2018 Presented with IMEX.

Chicago 37

Chicago LMS Washington Tools 37

Virtual

JULY 2, 2014

During its second year, under the leadership of Chairman Traver Gruen-Kennedy, the ASP Industry Consortium promoted this new computing model aggressively with public relations and marketing programs and reached more than a billion people worldwide. UK-based Juniper Research predicts the global SaaS market will swell to $53 billion by 2018.

Las Vegas 100

Las Vegas Technology America Certificate 100

Higher Logic

FEBRUARY 27, 2018

Our employees want to hear what leaders have to say, so we began a new “Friday Flash” initiative in 2018. Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection. “Any time we mention a senior leader’s name, or they upload something to basecamp, our interaction numbers go sky-high!

Kansas City 180

Kansas City Library Kansas Team 180

Associations Now

MARCH 7, 2019

Also: Market your educational offerings to employers. Key findings show that social media is a saturated market. About 32 percent of Americans listen to podcasts monthly, up from 26 percent in 2018, representing the largest year-over-year growth in that statistic since the survey began. Podcasts, too, are on the rise.

Social Media 89

Social Media Certificate Survey Education 89

Reid All About it

NOVEMBER 24, 2017

I imagine your members (and others in your community) would keep coming back for more education if they were progressing along a learning pathway with a digital badge or certification as the prize at the end. Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Location: Columbia MD.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. The stats are staggering: We have seen more than 900 complaints filed in district courts around the country since the start of 2018 – and more than 750 in New York alone. Articulate ). CLE credit.

North Carolina 34

North Carolina DC Washington New York 34

Higher Logic

FEBRUARY 27, 2018

Our employees want to hear what leaders have to say, so we began a new “Friday Flash” initiative in 2018. Because of that we’ve seen groups sharing resources, from content for marketing to ideas on vendor selection. “Any time we mention a senior leader’s name, or they upload something to basecamp, our interaction numbers go sky-high!

Kansas City 136

Kansas City Library Kansas Team 136

Association Adviser

MARCH 27, 2019

Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Source: 2018 Association Communications Benchmarking Study, Association Adviser and Naylor Association Solutions. Why customize member communication for certain groups over others?

Communications 65

Communications Certificate Recruiting Recruitment 65

Associations Now

FEBRUARY 4, 2019

Word of mouth is one of the top marketing strategies, according to Marketing General Incorporated’s 2018 Membership Marketing Benchmarking Report , so invite your current members to share their experience. “If Then, use those testimonials as marketing materials.”. Incentivize potential members. “If

Certificate 71

Certificate Strategy Marketing Member Engagement 71

Association Adviser

AUGUST 28, 2018

In 2018, almost 90 percent of B2B marketers are purchasing a portion of their online advertising programmatically. Programmatic retargeting campaigns can also be very beneficial for your association marketing initiatives. Enhance a member education and certification program?

Revenue 68

Revenue Certificate Member Engagement Marketing 68

Associations Now

SEPTEMBER 21, 2018

Rather than staying stagnant, the association is embracing “very deliberate diversification” in its revenue picture, relying less on its tradeshow and more on certification, education, and media. buffer teamed up with @BuzzSumo on a brand new study looking at what brands can do to succeed on Facebook in 2018.

Certificate 58

Certificate Social Media Revenue Team 58

Association Adviser

JULY 23, 2018

More than ever , individuals are seeking resources for continual learning to enrich themselves personally and set themselves apart in the job market. The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy.

Certificate 62

Certificate Class Education millennials 62

Aptify

AUGUST 16, 2019

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

LMS 69

LMS Newsletter Course Revenue 69

Associations Now

JULY 13, 2016

In launching its third credential, APICS is not only filling a market niche and serving its members’ interests but also addressing a larger shift in American manufacturing. And we actually felt a pretty big need for this type of certification.”. Most of America’s manufacturers have developed into distributors,” Collins said.

Press Release 40

Press Release Georgia Certificate United States 40

Higher Logic

NOVEMBER 29, 2018

If you’re using gamification in your online community or marketing automation to target your members and offer something to them, do it strategically. Lesson: Incentivize your community to offer what they already have to each other, meaning knowledge sharing, mentorship, a really good story. Do your best to eliminate the “what’s in it for me?”

San Francisco 267

San Francisco Price Guidelines Examples 267

Forj

MARCH 2, 2021

The advantages are numerous, according to Jake Fabbri, chief marketing officer at Fonteva , a company that specializes in producing solutions for associations, professional societies and public agencies that run on Salesforce. An IDC study in 2018 reported that by 2022, the Salesforce ecosystem would create some 3.3

Association Management 91

Association Management Price Software System 91

Associations Now

MARCH 23, 2020

Maybe they look like apps designed around certification. There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes in 2018.

Oregon 62

Oregon Software Tools Price 62

Aptify

AUGUST 16, 2019

In fact, according to the 2018 Member Education and Career Development Report , 66 percent of members look to their professional associations to help them find new job opportunities. . Want to deliver a career center experience that offers unmatched value to your members while driving revenue for your organization? Here’s how. .

LMS 56

LMS Newsletter Course Revenue 56

Association Adviser

DECEMBER 14, 2018

I understand the hesitation with any change in the way you do business, but if there isn’t a concerted effort to evaluate your communications and marketing technology at least once per year, your members will seek the education, content and advertising opportunities they want from for-profit, subscription-based organizations.

Technology 70

Technology Revenue Content Social Media 70

Aptify

JULY 24, 2019

They seek everything from continuing education to certification. The Community Brands 2018 Member Education and Career Development Report shows that newer learning formats – such as short videos and webcasts, on-demand learning courses, and mobile learning opportunities are growing in popularity among members.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

They seek everything from continuing education to certification. The Community Brands 2018 Member Education and Career Development Report shows that newer learning formats – such as short videos and webcasts, on-demand learning courses, and mobile learning opportunities are growing in popularity among members.

Revenue 56

Revenue LMS Newsletter System 56

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Leading Learning

MAY 5, 2020

As a result, everyone tends to look the same over time, and everyone competes fiercely to bite off their piece of the market, thus creating a bloody red ocean. (If In 2018, we used a pre-start slide to ask, “Are you a committed lifelong learner?” (and Price and features, for example, tend to be common ones. our theme for that year).

Conference 52

Conference Class Case Study Examples 52

Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. Marketing and Promotion. Marketing campaign automation. Pre-Registration and Early Check-In.

Tools 36

Tools Software Social Media Conference 36

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Cost 36

Disciple Media

AUGUST 26, 2022

Why is community marketing so important for your business? Community marketing is all about bringing people together around a shared passion (your business or brand) and helping them form connections. Community marketing puts the customer and their needs first. This type of marketing is, by definition, very hands-off.

Price 36

Price Review Software Cost 36

Reid All About it

MARCH 6, 2020

The weekly list of free educational events and resources for the association community… At the Association Component Exchange (CEX) in 2018, I participated in a chapter member journey mapping exercise—that’s a lot of nouns, I know. You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ).

DC 48

DC California Washington Raleigh 48