Associations Now
APRIL 23, 2020
While you might be focused on your external messaging at the moment, email is an important channel for your employees as well—especially when all-hands meetings are harder to organize. Email marketing is an increasingly important slice of the marketing pie. And if followed through, they can generate impressive results.
Associations Now
AUGUST 6, 2018
Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.
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Higher Logic
JUNE 21, 2018
Our new 2018 benchmark report, the first of its kind strictly for associations , combines our traditional email benchmarking report with a new industry survey focused on marketing automation (MA). The wait is over. The results are in.
Associations Now
AUGUST 22, 2019
That’s a key point laid out by Return Path, whose 2019 Sender Score Benchmark Report [registration] finds that there’s been a lot of improvement in email deliverability in recent years—with 54 percent of senders having a score above 80 out of 100—but there’s still plenty of room for improvement.
Higher Logic
JUNE 28, 2018
Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you?
Higher Logic
DECEMBER 5, 2017
Going far beyond email and electronic communication, this new law covers all aspects of data privacy and has been hailed as the most important such regulation in 20 years. Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. First, a little history. GDPR’s Privacy Protections.
Associations Now
JANUARY 8, 2020
A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. For nonprofits, the latest findings reinforce an industry-wide trend toward email marketing,” Chris Strub wrote in Forbes. When should nonprofits send an email?
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