Event Industry News

DECEMBER 13, 2018

On November 7, 2018, InEvent, Inc. InEvent main features include landing pages, RSVP, forms, email marketing, custom senders, briefing, budget & suppliers, real-time data analytics, reports, social lead retrievals, customisable event app, check-in, badges, access control, hospitality management and much more. InEvent, Inc.

Technology 91

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Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

Email Marketing 57

Email Marketing Marketing New York Guidelines 57

Nonprofit Marketing Guide

FEBRUARY 3, 2021

In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. Global deliverability saw a slight decline of two percentage points from the 2018 average of 85 percent.

Email Marketing 130

Email Marketing Sample America Report 130

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based. Did you know….

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Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

Email Marketing 175

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Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

Marketing 184

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Nonprofit Marketing Guide

SEPTEMBER 14, 2018

September 20: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community with Kivi Leroux Miller. Find out exactly what you need to do to run an effective email marketing and/or fundraising program today. Registration is $99 or Free with an All-Access Pass.

Communications 64

Communications Email Marketing Social Media Video 64

Nonprofit Marketing Guide

SEPTEMBER 7, 2018

September 20: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community with Kivi Leroux Miller. Find out exactly what you need to do to run an effective email marketing and/or fundraising program today. Registration is $99 or Free with an All-Access Pass.

Communications 66

Communications Social Media Email Marketing Course 66

Associations Now

AUGUST 22, 2019

That’s a key point laid out by Return Path, whose 2019 Sender Score Benchmark Report [registration] finds that there’s been a lot of improvement in email deliverability in recent years—with 54 percent of senders having a score above 80 out of 100—but there’s still plenty of room for improvement.

Email Marketing 49

Email Marketing Report Marketing Analysis 49

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. For nonprofits, the latest findings reinforce an industry-wide trend toward email marketing,” Chris Strub wrote in Forbes. When should nonprofits send an email?

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Nonprofit Marketing Guide

NOVEMBER 2, 2018

Take part in The State of Nonprofit Employee Benefits 2018 survey by Bloomerang to share what makes you like your job and what makes you NOT like your job. Rand Owens shows you How to Combine Facebook Ads and Email Marketing for Better Conversions. It’s time for Mixed Links… Trouble at your organization?

Communications 53

Communications Social Media Email Marketing Survey 53

Nonprofit Marketing Guide

SEPTEMBER 21, 2020

Here is what the report says: 26% of donors worldwide say that email is the communication tool that most inspires them to give with social media coming in a close second at 25%. From segmenting your lists to including first names and other contact information, email acts more like a conversation between friends than social media can.

Social Media 89

Social Media Email Marketing America Report 89

Associations Now

FEBRUARY 6, 2020

But what if your goal is to market your brand, rather than a product? One 2018 study from Sprout Social found that 80 percent of social marketers aimed to improve brand awareness, and 65 percent wanted to boost engagement. In those cases, 55 percent of social marketers said they struggled with ROI. In the Smartly.io

Social Media 123

Social Media Email Marketing Strategy Report 123

Associations Now

OCTOBER 2, 2018

The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What was the biggest lesson learned in 2018? — JP Moery (@jpmoery) October 2, 2018.

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Higher Logic

JUNE 14, 2018

Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018. Their guests include social media marketers and leadership from organizations like Lenovo, Brandwatch, the Houston Texans, and the W2O Group. Duct Tape Marketing. Copyblogger FM.

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Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This payment method has expanded over the years.

Marketing 76

Marketing Analysis Recruiting Recruitment 76

Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Why This Matters for Associations: The Impact of Reaching Out.

Communications 184

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Reid All About it

MAY 11, 2018

Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Tue 5/15 at 1 p.m. 1 CMP credit.

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DC Washington Project Member Engagement 30

Nonprofit Marketing Guide

JUNE 22, 2018

Let’s dive right into the best articles, posts, tips, and more from around the world of marketing and fundraising. Today we have Instagram TV news, email marketing tips, and more. It’s time for Mixed Links… Colin Delany answers the question Should Nonprofits Focus on Email or Facebook?

Communications 41

Communications Tips Email Marketing Video 41

Reid All About it

JULY 13, 2018

A really good list of email marketing best practices. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Harvard Business Review ). TechCrunch ). Thu 7/19 at 3:30 p.m. – More info/register. 1 CAE credit.

DC 37

DC Washington Member Engagement System 37

Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Which is good for “owned” resources, like email marketing. I have a lot to live up to with this year-beginning column. Oh, how right I was.

Social Media 111

Social Media Course Technology Innovation 111

Association Adviser

DECEMBER 17, 2013

Email’s not going away any time soon, but according to our latest unscientific reader poll, two-thirds of respondents (65 percent) believe that at least 10 percent of their members will not be using email as their primary online communication conduit by 2018. email marketing and communication social media technology'

Social Media 60

Social Media Email Marketing Communications Technology 60

Nonprofit Marketing Guide

JANUARY 15, 2020

Nonprofits that ignore email engagement and list management best practices will soon find that what used to be an effective communications tool has become utterly unreliable and perhaps even useless. Because if you don’t manage your email marketing for engagement, your deliverability will go down.

Email Marketing 104

Email Marketing Survey Analysis Communications 104

Associations Now

OCTOBER 26, 2018

— Deirdre Reid, CAE (@deirdrereid) October 26, 2018. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. > pic.twitter.com/AcLWHVWNVU. Ideas are easy, execution is hard.

Strategy 91

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Associations Now

DECEMBER 12, 2019

Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them. As a new study on email marketing shows, what goes up must come down. percent to 10.9

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Associations Now

JANUARY 7, 2019

But issues with trustworthiness might fool email platforms into thinking you’re spammy, and if you don’t get in front of that problem it can have a major impact on your email distribution. In fact, 74 percent of top retailers had best-in-class email practices that exceeded federal standards for spam emails.

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Class Email Marketing Report Tools 83

Higher Logic

MAY 3, 2018

Personalize your emails. Personalizing emails used to be more of a recommendation. But in 2018, knowing your subscribers and sending personalized content is the only way to make sure your emails hit the inbox and stay there.

Content 149

Content Communications Marketing Report 149

Associations Now

MARCH 26, 2019

“If brands can’t improve the customer experience, they face a serious uphill battle to keep those customers and acquire necessary new ones,” Serenova said, according to Email Marketing Daily. Your organization should cover every base, because your members cover every base.

Strategy 102

Strategy Social Media Maine millennials 102

Nonprofit Marketing Guide

SEPTEMBER 19, 2018

Maintaining a healthy email list is essential to running an effective email marketing or fundraising program. Join us TOMORROW for a BRAND NEW WEBINAR that will show you how to do all of that and more: Beyond Opens and Clicks: Maintaining a Healthy Email List and Re-Engaging Your Community. BONUS HANDOUT.

How To 51

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Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018. 1 CAE credit. Location: Reston VA.

DC 150

DC Washington Tools Education 150

Event Industry News

JANUARY 9, 2020

During his time with us, he discussed how the venue utilises digital marketing to drive revenue and increase exposure. Charlie is the first head of digital at the ICC Belfast, having joined in April 2018.

Revenue 61

Revenue Marketing Email Marketing Social Media 61

Nonprofit Marketing Guide

FEBRUARY 1, 2019

New Orleans, LA It’s Friday so you know what that means – the best articles, posts, tips, and more from around the world of marketing and fundraising – that’s what! This week we have email marketing tips, how to newsjack the game this weekend and year-end fundraising results.

Communications 54

Communications Press Release Newsletter New York 54

GrowthZone

JULY 24, 2018

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Download your free copy of our 2018 Association Survey Results. The company was founded in 1998 and is owned by Community Brands Holdings, LLC. Pricing available upon request.

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Associations Now

OCTOBER 12, 2018

— Tracy Stuckrath (@Thrivemeetings) October 11, 2018. The VolunteerMatch blog offers six email marketing strategies to get more volunteers involved. " [link] @meetingstoday #thrive ! eventprofs #F &B #meetingprofs. Food brings people together. Need more volunteers? Every member of your team needs to be accountable.

Social Media 67

Social Media Class Email Marketing Education 67

Associations Now

OCTOBER 15, 2018

— Francis Friedman (@FrancisFriedman) October 15, 2018. Many organizations are using artificial intelligence in their email marketing strategies—but not every consumer is on board. #MeetingsProf Kyle Stevens describes the shift in trends for the #events industry over the past decade. Do you agree? Other Links of Note.

Email Marketing 65

Email Marketing Review Products Technology 65

Nonprofit Marketing Guide

FEBRUARY 2, 2018

It’s time for Mixed Links… In honor of Groundhog Day, find out What Bill Murray Can Teach You about Email Marketing. Here are the Top 40 Nonprofit Marketing Blogs and Websites For Nonprofit Marketers and Fundraisers according to Feedspot (and yes, we just happen to be #1).

Communications 48

Communications Email Marketing Social Media Report 48

Nonprofit Marketing Guide

NOVEMBER 17, 2017

Let’s wind down the week with some Mixed Links… If you haven’t done so yet, could you please take a moment to take our 2018 Nonprofit Communications Trends Survey ? Check out The Future of Email Marketing – 2018 Edition. The weekend is almost here, ladies and gentlemen! Nonprofit Training.

Communications 40

Communications Email Marketing Survey Social Media 40