Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based. Did you know….

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Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. How close is your association’s IT leader to his description? I’ll be happy to feature it as long as it’s not product-centric.

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Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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Membership Marketing

JULY 26, 2018

2018 marks the tenth anniversary of the Membership Marketing Benchmarking Report. However, this has not represented a changeless marketing environment. Here are some of the major changes associations have put in place in their membership marketing efforts. This payment method has expanded over the years.

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Associations Now

FEBRUARY 6, 2020

But what if your goal is to market your brand, rather than a product? One 2018 study from Sprout Social found that 80 percent of social marketers aimed to improve brand awareness, and 65 percent wanted to boost engagement. In those cases, 55 percent of social marketers said they struggled with ROI. In the Smartly.io

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Higher Logic

AUGUST 2, 2018

Like the Wizard of Oz, marketing automation isn’t a mysterious or creepy force , but just a marketer pulling some metaphorical levers and gears behind a curtain. And it’s left traditional email marketing tactics in the dust. Marketing automation is great news for both the marketer and the consumer.

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Associations Now

OCTOBER 2, 2018

The beginning of October marks the official start of the Halloween season—and the beginning of the end of 2018. Callie Walker from the MemberClicks blog suggests asking these four questions : What was successful in 2018? What was the biggest lesson learned in 2018? — JP Moery (@jpmoery) October 2, 2018.

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Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

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Association Adviser

DECEMBER 17, 2013

Email’s not going away any time soon, but according to our latest unscientific reader poll, two-thirds of respondents (65 percent) believe that at least 10 percent of their members will not be using email as their primary online communication conduit by 2018. email marketing and communication social media technology'

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Associations Now

JANUARY 7, 2019

But issues with trustworthiness might fool email platforms into thinking you’re spammy, and if you don’t get in front of that problem it can have a major impact on your email distribution. In fact, 74 percent of top retailers had best-in-class email practices that exceeded federal standards for spam emails.

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Association Success

OCTOBER 28, 2020

The GDPR became enforceable on May 25, 2018 to enhance the protection of personal data of citizens of the EU. In short, if you have a business that markets to people in the EU, the GDPR applies to you. Don’t forget to personalize your email. If you take data hygiene seriously, implement email validation into your program.

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Arc 3 Communications

JULY 21, 2021

In 2018, the California Consumer Privacy Act (CCPA) was passed that “gives consumers more control over the personal information that businesses collect about them.” Email Marketing Email marketing is a major part of what associations do to provide news and information while also recruiting new members.

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Associations Now

JANUARY 7, 2019

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Which is good for “owned” resources, like email marketing. I have a lot to live up to with this year-beginning column. Oh, how right I was.

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Associations Now

MARCH 26, 2019

“If brands can’t improve the customer experience, they face a serious uphill battle to keep those customers and acquire necessary new ones,” Serenova said, according to Email Marketing Daily. Your organization should cover every base, because your members cover every base.

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Associations Now

DECEMBER 13, 2018

email #marketing [link]. — Higher Logic (@HigherLogic) December 13, 2018. You put a lot of effort into your email-marketing strategies—but it all means nothing if your messages don’t get past the spam filter. Are you getting in?

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Higher Logic

JANUARY 31, 2019

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Why This Matters for Associations: The Impact of Reaching Out.

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Association Success

MAY 27, 2019

It can be linked to an online calendar, as well as email marketing programs. Here are some examples: “Give me the names, phone numbers, and email addresses of everyone who advertised in our association magazine in 2018, but has never exhibited at our convention.”.

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Associations Now

OCTOBER 12, 2018

— Tracy Stuckrath (@Thrivemeetings) October 11, 2018. The VolunteerMatch blog offers six email marketing strategies to get more volunteers involved. " [link] @meetingstoday #thrive ! eventprofs #F &B #meetingprofs. Food brings people together. Need more volunteers? Every member of your team needs to be accountable.

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Associations Now

OCTOBER 15, 2018

— Francis Friedman (@FrancisFriedman) October 15, 2018. Many organizations are using artificial intelligence in their email marketing strategies—but not every consumer is on board. #MeetingsProf Kyle Stevens describes the shift in trends for the #events industry over the past decade. Do you agree? Other Links of Note.

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Association Success

NOVEMBER 15, 2018

Any good email marketing campaign comes down to a content strategy defined by two things: value proposition and tone. Larry spoke in the “How to Lose New Members in 90 Days or Less” session during SURGE Optimism 2018, an interactive virtual conference hosted by AssociationSuccess.org on November 7th-9th. So how does it work?

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Higher Logic

JUNE 14, 2018

Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018. Their guests include social media marketers and leadership from organizations like Lenovo, Brandwatch, the Houston Texans, and the W2O Group. Duct Tape Marketing. Copyblogger FM.

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GrowthZone

JULY 24, 2018

Membership management software that includes: event management, content management tools, email marketing, online community, and dashboards. Download your free copy of our 2018 Association Survey Results. The company was founded in 1998 and is owned by Community Brands Holdings, LLC. Pricing available upon request.

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Higher Logic

MAY 3, 2018

Personalize your emails. Personalizing emails used to be more of a recommendation. But in 2018, knowing your subscribers and sending personalized content is the only way to make sure your emails hit the inbox and stay there.

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Associations Now

AUGUST 29, 2018

Here are some great tips from @MatrixGroup on how to improve your email deliverability: [link] #email #emailmarketing #assnchat. — Matrix Group Int (@MatrixGroup) August 28, 2018.

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Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018. 1 CAE credit. Location: Reston VA.

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Associations Now

AUGUST 6, 2018

Email marketing is still evolving, 15 years after Congress gave the industry a single set of rules that regulate the messages that go in your inbox. Email marketing has been with us a long time, and it always seems like there’s a new headache facing organizations that rely on it. Also: Timing event meals perfectly.

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CMA Solutions

SEPTEMBER 30, 2022

We also provided other member-outreach services such as social media , email marketing and a weekly digital publication , to maximize the publicity. As a result, we helped the association onboard 766 new members with a 300%+ return on their marketing investment. Victory: Gun Violence Crisis.

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Reid All About it

MAY 11, 2018

Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Tue 5/15 at 1 p.m. 1 CMP credit.

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Reid All About it

JULY 13, 2018

A really good list of email marketing best practices. The 2018 Membership Marketing Benchmarking Report. Hear about the findings from the 10th anniversary edition of the Membership Marketing Benchmarking Report. Harvard Business Review ). TechCrunch ). Thu 7/19 at 3:30 p.m. – More info/register. 1 CAE credit.

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Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Whatever your answer, check out the helpful email deliverability tips from Ernie Smith at Associations Now. SURGE Spring 2018. Yes, no, maybe so? It’s a one-two punch. .); Lunch provided. 1 CAE credit. Location: Chicago IL. More info/register.

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Associations Now

OCTOBER 26, 2018

— Deirdre Reid, CAE (@deirdrereid) October 26, 2018. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. > pic.twitter.com/AcLWHVWNVU. Ideas are easy, execution is hard.

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Associations Now

DECEMBER 12, 2019

Twilio SendGrid’s 2019 Email Benchmark and Engagement Study reports a sharp decline in open rates from the 2018 edition of the study, but says users are more likely to open if the message feels meant for them. As a new study on email marketing shows, what goes up must come down. percent to 10.9

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Socious

DECEMBER 14, 2016

Gartner , the IT, marketing, and supply chain consulting powerhouse, even predicts that: “By 2018, organizations that have fully invested in all types of personalization will outsell companies that have not by 20%.”. Method #5) Email Marketing. Personalization isn’t just important to your members, either.

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Reid All About it

NOVEMBER 9, 2018

The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results. Presenters: John Leh, CEO and Lead Analyst, Talented Learning. Paul Morton, Regional Director, Continental Europe and Americas, CrossKnowledge.

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Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. So much attention on digital event management tools has catalyzed an explosive new software niche.

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Reid All About it

NOVEMBER 2, 2018

Originally presented during our CRP-led session at CEX 2018, these chapter tech tools and uses come straight from other CRPs, so we’re sure they can work for your association too. Learn how other CRPs are leveraging these chapter tech tools on the job and why they’re recommending them to their chapter leaders. 1 CAE credit. 1 CAE credit.

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