2018 Email Marketing millennials 
Higher Logic
JANUARY 31, 2019
Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.
Reid All About it
DECEMBER 21, 2018
WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ).
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Associations Now
OCTOBER 26, 2018
— Deirdre Reid, CAE (@deirdrereid) October 26, 2018. You spend hours on your email marketing strategies, but it’s all for nothing if your emails aren’t being delivered. The SendX blog shares their guide to email deliverability. > pic.twitter.com/AcLWHVWNVU. Ideas are easy, execution is hard.
Associations Now
MARCH 26, 2019
“If brands can’t improve the customer experience, they face a serious uphill battle to keep those customers and acquire necessary new ones,” Serenova said, according to Email Marketing Daily. Your organization should cover every base, because your members cover every base.
Associations Now
DECEMBER 13, 2018
email #marketing [link]. — Higher Logic (@HigherLogic) December 13, 2018. You put a lot of effort into your email-marketing strategies—but it all means nothing if your messages don’t get past the spam filter. Managing millennials? Are you getting in? Other Links of Note.
Reid All About it
NOVEMBER 10, 2017
Although I highly enjoyed the future of learning and AI conversations, I loved loved loved Lisa Campo’s video: 5 Ways to Repel Millennials from Your Association. Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. 1 CAE credit. Location: Reston VA.
Reid All About it
MAY 11, 2018
Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Learn proven email marketing strategies for your live and digital events: generating awareness and registration, nurturing for attendance, and helpful follow-up communications that leave attendees wanting more. Tue 5/15 at 1 p.m. 1 CMP credit.
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