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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Wed 1/10 at 1 p.m. More info/register.

Video 285
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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based. Did you know….

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Association Brain Food Weekly: 12.21.18

Reid All About it

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

How can we keep up with the technology world but also filter out the things that aren’t useful? Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018. Marketing Over Coffee. For a fun listen, check out the Marketing Over Coffee podcast. before you buy it.

Marketing 116
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Daily Buzz: A Leap in Nonprofit Email Open Rates

Associations Now

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. For nonprofits, the latest findings reinforce an industry-wide trend toward email marketing,” Chris Strub wrote in Forbes. When should nonprofits send an email?

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Improve Intergenerational Communication: 3 Tips to Attract & Retain Younger Members

Higher Logic

In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. The Wall Street Journal reports : “The flip side of being digital natives is that Gen Z is even more adept with technology than millennials.”.

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Association Brain Food Weekly: 5.11.18

Reid All About it

The weekly list of free educational events and resources for the association community… DelCor consultant Mike Guerrieri explains how to build a strong business case for a new technology project. Just what the association community thought would happen: America’s fastest-growing technology conference is leaving the U.S.

DC 30