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Daily Buzz: A Leap in Nonprofit Email Open Rates

Associations Now

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. For nonprofits, the latest findings reinforce an industry-wide trend toward email marketing,” Chris Strub wrote in Forbes. When should nonprofits send an email?

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Association Brain Food Weekly: 1.4.19

Reid All About it

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. Wed 1/10 at 1 p.m. More info/register.

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Association Brain Food Weekly: 12.21.18

Reid All About it

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits.

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Why You Should be Segmenting Your Members by Data, Rather than Type

Higher Logic

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based. Did you know….

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2019 Tech Trends: 3 Factors Associations Should Watch

Associations Now

See, 12 months ago, my first blog post of the year predicted that there would be, and I quote, “ Tough Headwinds for Personalization in 2018.” Of course, the smartphone and tablet then happened—and associations had to upgrade their office and learn lots of new technologies, all at once. Oh, how right I was.

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Associations Finding Alternatives to Email, But Not a Replacement

Association Adviser

Email’s not going away any time soon, but according to our latest unscientific reader poll, two-thirds of respondents (65 percent) believe that at least 10 percent of their members will not be using email as their primary online communication conduit by 2018. email marketing and communication social media technology'

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14 Blogs and Podcasts that Will Keep You Current on Online Community and Marketing Automation

Higher Logic

How can we keep up with the technology world but also filter out the things that aren’t useful? Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018. Marketing Over Coffee. For a fun listen, check out the Marketing Over Coffee podcast. before you buy it.

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