Higher Logic

APRIL 12, 2018

In the wake of GDPR and the great Facebook controversy of 2018 ( when 87 million users' data was collected without consent ), this is a great time to think about where you store your data, how you can maintain full control over it, and what improvements can be made to make your members feel safer. It's a chance to grow your revenue.

Organization 143

Organization Social Media Maine Revenue 143

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results.

Washington 186

Washington DC Library Tips 186

Higher Logic

APRIL 11, 2019

Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. 83% of Customer Success (CS) teams saw growth in team size last year [ 2018 Customer Success Salary Report, Totango ].

Software 174

Software Resources Strategy Tools 174

WBT Systems

MAY 15, 2018

The global corporate online training market is expected to grow by nearly 10% annually over the next five years. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m.

Education 155

Education Mooc Course Revenue 155

Reid All About it

NOVEMBER 17, 2017

Ok, so you’re on board with content marketing, but then you run into the silo problem. Marcia Riefer Johnston at Content Marketing Institute writes about tearing down silos to create a culture of content. Eventpedia shares how an event app can drive revenue both during your conference and beyond it. “In I can’t imagine it.

Revenue 180

Revenue Conference Education Content 180

Nimble AMS

OCTOBER 23, 2018

Here are a few key takeaways from my experience at Dreamforce 2018: Customer 360: This was the big product announcement at Dreamforce. Customer 360 is a new cross-cloud technology initiative from Salesforce that makes their B2C Marketing, Commerce, and Service products work better together. Explore Nimble AMS.

Software 68

Software System Tools Member Experience 68

Potomac Core

APRIL 23, 2019

Executives leading this transformational effort employ an adaptive model with far reaching world views because they: See their Associations as market movers – Challenging their own thinking and rapidly embracing opportunities to help members consistently solve their problems. These factors acknowledge GCCA’s role as market movers.

Recruiting 188

Recruiting Recruitment System Industry 188

GrowthZone

AUGUST 14, 2018

Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. The post 2018 Building Associations Momentum Award Winners appeared first on GrowthZone.

CA 74

CA Charlotte Pennsylvania Innovation 74

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative.

Marketing 81

Marketing Analysis Innovation Report 81

Reid All About it

JULY 13, 2018

Two good articles about LinkedIn: Chuck Hester, a LinkedIn expert, explains how to use the platform for content marketing. A really good list of email marketing best practices. 30 Revenue-Generating Ideas in 40 minutes. Uncover new ideas for generating revenue from your events. Host: Marketing General, Inc.

DC 37

DC Washington Member Engagement System 37

YourMembership

JUNE 12, 2014

By 2018, one in four workers will be over age 55. Market forces have taught us that scarcity and exclusivity are two of the key drivers behind a members only value proposition. By taking this approach they are denying their organizations valuable non-dues revenue that could have a positive impact on their bottom line.

Revenue 150

Revenue Recruitment Recruiting Certificate 150

Higher Logic

JUNE 12, 2018

Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. Communities contribute to multiple strategic objectives within organizations: Revenue growth. Read more about these issues in depth in the SOCM 2018 Report, below. Customer support.

Resources 136

Resources Report Strategy Leadership 136

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world. Again, this depends on the purpose of your email.

Tips 89

Tips Email Marketing Newsletter Content 89

Reid All About it

JUNE 14, 2019

Why Content Marketing Is Key in B2B Lead Generation Efforts. Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. More info/register.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

APRIL 13, 2018

Does your email marketing program deliver the way you want it to? Lisa Murton Beets at the Content Marketing Institute shares eight questions you need to ask before starting down that path. Host: Marketing General Inc. Presenter: Rick Whelan, president, Marketing General Inc. Yes, no, maybe so? It’s a one-two punch.

DC 30

DC Washington Revenue Chicago 30

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. investment in Private Equity skyrocketed to $57 billion in the first quarter of 2018 alone. Private Equity Investment is Exploding. Private Equity Owners Also Insist Upon Clarity and Deliverables.

DC 132

DC Arlington United States Virginia 132

Association Adviser

APRIL 26, 2018

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 61

Revenue Education Directory Newsletter 61

Reid All About it

APRIL 6, 2018

The weekly list of free educational events and resources for the association community… With so many event apps on the market, how do you even begin to find one? Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc. Create Revenue with an eLearning Business Strategy. Host: Marketing General Inc.

DC 39

DC Washington Review Resources 39

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). The State of Marketing in 2018: Where We Are & Where We’re Going. Emma surveyed over 200 marketers and interviewed 25 leading experts to learn where marketers are (and where they’re going) as an industry.

Cleveland 31

Cleveland DC Washington Press Release 31

Reid All About it

NOVEMBER 23, 2018

Companies are seeking a better ROI for their marketing dollars. MemberSuite describes a new approach to sponsorship that treats companies as revenue partners. As the population ages, new consumer opportunities and markets emerge. Marketing Land ). The same old sponsorship program isn’t going to cut it for long.

DC 170

DC Video Washington Strategy 170

Velvet Chainsaw

MAY 21, 2018

Only time will tell what impact these reductions will have on these chains’ market share. In my opinion, the two underlying market shifts that led to making this move are: Growing cost of sales beyond commissions; and. Some third parties share revenue (i.e., More influencers with less influence. Let’s take a look at both.

Marketing 61

Marketing Cost Revenue America 61

Aptify

JULY 24, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Aptify

JULY 22, 2019

Beyond membership dues: 3 ways to boost your association’s revenue. What do you do when your association’s revenue goes flat? Here are three revenue-boosting ideas you can take to your board today. It may be time to consider some new ways to boost your revenue stream beyond membership dues.

Revenue 56

Revenue LMS Newsletter System 56

Membersuite

FEBRUARY 2, 2021

It’s no surprise a study revealed that psychological distress has tripled in 2020 compared with 2018. Many associations decided not to offer their revenue partners an opportunity to exhibit because they heard it can’t be done well. As a result, these associations extended their market reach with double and triple the usual attendance.

Revenue 119

Revenue Conference Marketing Education 119

Associations Now

FEBRUARY 19, 2019

Together, the campaigns brought back almost 800 lapsed members and garnered more than $64,000 in dues revenue. Despite its potential power as a marketing tool, only about half of associations (49 percent) in the 2018 Marketing General Membership Marketing Benchmarking Report [PDF] said they used automated emails to engage members.

Newsletter 103

Newsletter Class Survey Tools 103

Reid All About it

NOVEMBER 10, 2017

Learn from each other and exchange stories of project successes across all departments – marketing, membership, education and technology. Discuss what worked, share lessons learned, and talk about what we’re planning for 2018. What’s Hot and What’s Not: 4 Event Trends Set to Take Over 2018. Digital Marketing Office Hours.

DC 150

DC Washington Tools Education 150

Associations Now

NOVEMBER 24, 2019

Since 2018, she’s served as executive director at Think About Your Eyes (TAYE), a spinoff of the Vision Council that’s designed to encourage people to get eye exams. Think multiple revenue streams. These are not charitable donations but it’s actually a marketing initiative for them.”. Expect some friction.

How To 103

How To Industry Maine Revenue 103

Reid All About it

NOVEMBER 24, 2017

Tue 11/28 at 12 p.m.* – Using Video to Grow Your Marketing & Sales Funnel (Columbia MD Idea Swap). Hear about practical steps every organization can take to support marketing efforts with video. Presenters: Sig VanDamme, Membership Software Evangelist, and Peggy Smith, Product Marketing Manager, Community Brands.

Chicago 150

Chicago Recruiting Recruitment Video 150

Reid All About it

NOVEMBER 9, 2018

– Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). The 2018 State of Marketing Automation Benchmark Report found that membership renewal campaigns are one of the top automated campaign types associations are leveraging with positive results.

Chicago 175

Chicago DC Washington Software 175

Association Adviser

AUGUST 28, 2018

More importantly, is your association using the data you already have about your member and website visitors to provide a better online experience while earning more non-dues revenue? In 2018, almost 90 percent of B2B marketers are purchasing a portion of their online advertising programmatically. About The Author.

Revenue 68

Revenue Certificate Member Engagement Marketing 68

Associations Now

DECEMBER 9, 2018

In another, the United Fresh Produce Association and the Produce Marketing Association responded to the recent romaine lettuce crisis by coordinating with other associations, growers, and federal agencies to develop an efficient way to inform consumers of where and when romaine lettuce is grown.

Leadership 102

Leadership Newsletter Technology Examples 102

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Presenter: Peggy Hoffman, CAE, Co-Founder & President, Mariner Management & Marketing LLC. Presenter: Jenny Stanfield, Director, Sales and Marketing, Engagement Unlimited. Presenter: Mark Bornstein, Vice President, Content Marketing, ON24, Inc. by TechRepublic ).

Project 150

Project Resources Software eBook 150

Higher Logic

AUGUST 21, 2018

Transform Your Customer Marketing with Online Community. Decreasing churn by just a few percentage points pays off in terms of lifetime revenue, and that’s an ROI argument your sales executive will understand. Resource: Aberdeen Report 2018: Online Communities: How to Improve the Customer Experience and Boost Financial Success.

Resources 27

Resources Cost Products Tools 27

Membership Marketing

SEPTEMBER 17, 2018

Based on our 2018 Membership Marketing Benchmarking Report , the mean renewal rate for an association member is 81%. So membership provides an ongoing income stream of revenue and only 19% of members need to be replaced each year to maintain counts. When evaluating which strategy to follow, here are some points to consider.

Strategy 69

Strategy Analysis Cost Revenue 69