GrowthZone

DECEMBER 26, 2017

SDR/BDR Skills for 2018. We’re about to turn the corner into 2018. I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. I would love to speak with you about X strategy.

Video 218

Video Team Examples Review 218

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. What do you want to achieve with your strategy?

Social Media 66

Social Media Strategy Marketing Content 66

AssociationChat

MARCH 28, 2023

How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? In 2018, Inc. His new book is called The Death of Demographics: Valuegraphic Marketing for a Values-Driven World. He is a human values expert, global researcher, and best-selling author.

Strategy 64

Strategy Project Marketing Leadership 64

Associations Now

DECEMBER 18, 2018

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. Finally, remember, when it comes to member personalization, you don’t always need the latest and greatest marketing automation software or AI-powered tool to resonate in one-off ways.

Tips 103

Tips Handbook Recruitment Recruiting 103

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. All the above!

Video 52

Video Marketing Strategy New Jersey 52

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you?

Marketing 149

Marketing Email Marketing Content Software 149

Associations Now

OCTOBER 24, 2018

A learning strategy can help your team understand how to effectively deliver value. That’s why every association needs a learning strategy, according to a post on the WBT Systems blog. For example, let’s say your strategy prioritizes training in a particular skill in response to market demands. Know Before You Grow.

Strategy 148

Strategy Social Media System Innovation 148

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Higher Logic

AUGUST 2, 2018

Turns out, it’s not Big Brother spying on you – it’s just marketing automation at work. An abandoned cart campaign is a perfect example of how marketing automation can be used to create a great user experience. And it’s left traditional email marketing tactics in the dust. This situation is ideal for those being marketed to.

Marketing 184

Marketing Member Experience Software Email Marketing 184

Associations Now

NOVEMBER 26, 2019

In a 2018 report, Omnipress found that more associations were repurposing content from their events , often to promote new ones. And this approach can translate to your general content strategy as well. If that content carries a second life online, it can be used for marketing purposes and help draw new attendees to your next event.

Content 114

Content Strategy Social Media Marketing 114

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., associations surveyed revealed the most common level of segmentation for their member marketing efforts: 55% – Membership level/type. Behavioral data and segmentation are key to maximizing the value of your targeted marketing efforts.

Newsletter 189

Newsletter Maine Content Examples 189

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. A@W Cybersecurity Sessions. By understanding their methods, you’ll be better equipped to protect your association from attacks.

Resources 67

Resources Analysis Cost Content 67

Associations Now

AUGUST 3, 2018

How the Romance Writers of America capitalizes on content marketing strategy to create a flourishing industry. Looking for content marketing inspiration? RWA has helped to create a booming billion-dollar business—one whose books represent 34 percent of all fiction sales—all due to the organization’s smart marketing.

Tips 102

Tips Marketing California America 102

Associations Now

SEPTEMBER 24, 2019

Leverage LinkedIn as a marketing tool to drive brand awareness. The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. “The And that strategy starts with building out an in-depth profile for your organization.

Marketing 81

Marketing Analysis Social Media Report 81

Associations Now

OCTOBER 26, 2018

And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No — Deirdre Reid, CAE (@deirdrereid) October 26, 2018. Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve.

Strategy 91

Strategy Innovation millennials Email Marketing 91

Associations Now

FEBRUARY 25, 2020

You may have lots of help from an outside agency, but building an internal marketing team could simplify your creative process. The pluses and minuses of taking your marketing function in-house. Should you build up your own marketing capabilities or stick with an outside agency or firm? Pro: Staying nimble. Pro: Data control.

Team 71

Team Marketing California Survey 71

Higher Logic

JULY 11, 2018

On the same note, having the budget available to invest in a marketing automation platform doesn’t always mean you have an inherent understanding of the implementation process to follow. In order to find a marketing automation platform that sufficiently meets your needs, you must first identify what those needs are.

Marketing 120

Marketing Tools Content Process 120

Association Adviser

APRIL 19, 2018

The associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. The 2018 Association Communications Benchmarking Survey will provide this type of data. Brianna Martin is a corporate marketing specialist with Naylor Association Solutions.

Survey 60

Survey Communications Maine Report 60

HighRoad Solution

JUNE 18, 2018

HighRoad is pleased to announce our participation at.orgSource’s round table event on June 20, 2018. HighRoad’s very own Senior Digital Advisor, Aimee Pagano, will be leading the round table discussion, Using Marketing Automation to Drive Customer Motivation.

Marketing 60

Marketing Recruitment Recruiting Strategy 60

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 98

Content Marketing Report Tools 98

Membership Marketing

SEPTEMBER 17, 2018

One question that comes up from time to time is whether an association will economically benefit more by pursuing a customer growth strategy instead of membership growth. For the most part, the client data that I have gathered would argue strongly for following a membership strategy.

Strategy 69

Strategy Analysis Cost Revenue 69

Association Success

DECEMBER 19, 2018

We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.). Dave spoke in the “Content Strategy and Designing for Relevance” session during SURGE Optimism 2018, an interactive virtual conference hosted by AssociationSuccess.org on November 7th-9th.

Content 76

Content Strategy Communications Revenue 76

Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). Consider these stats as we explore the rise of customer success as a focused initiative: The SaaS market is expected to reach $164.29 billion by 2022 [ Transparency Market Research ]. billion by 2022 [ Transparency Market Research ].

Software 174

Software Resources Strategy Tools 174

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Michael Ringman, the CIO of TELUS International, noted in the piece that it means that you need to have a response strategy for all hours of the day.

Strategy 102

Strategy Social Media Maine millennials 102

Associations Now

MAY 10, 2019

Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. When it comes to internal comms, strategies, of course, vary greatly. So why bother with an elaborate strategy? Gallagher & Co.

Communications 98

Communications Strategy Software Newsletter 98

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Project Management & Strategy. Marketing & Content Management.

Technology 51

Technology Conference Project Analysis 51

.orgSource

OCTOBER 29, 2024

Back in 2018, we published Association 4.0: From drafting reports and newsletters to generating social media posts, AI can assist in the content creation process by: Automating writing tasks : Tools like ChatGPT can help craft first drafts of articles, newsletters, or even marketing materials, which can then be fine-tuned by your team.

Tools 88

Tools Newsletter Member Engagement Innovation 88

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. Let’s think of these campaign types as the Larry, Moe and Curly of the marketing automation world, with slightly less eye poking.

Marketing 250

Marketing Tips Communications Report 250

Membership Marketing

NOVEMBER 29, 2018

Much of the problem lies in not following sound marketing practices. Here are six bad marketing habits that are killing membership growth. Lack of Innovation – In the 2018 Association Innovation Benchmarking Report only 26 percent of associations reported that they were “very” or “extremely” innovative.

Marketing 81

Marketing Analysis Innovation Report 81

Reid All About it

DECEMBER 1, 2017

If you haven’t looked over LinkedIn lately as part of your market research, it’s time you do. Presenters: Jamie Notter, Partner, WorkXO Solutions, and Dan Stark, Director of Product Strategy, NimbleUser/Community Brands and former association executive. 2018 Industry Forecast: Strategies & Tips for the Year Ahead.

North Carolina 158

North Carolina Chicago Washington DC 158

HighRoad Solution

AUGUST 16, 2018

The HighRoad team is gearing up to connect with partners, clients and association executives in Chicago and this year we’re focused on sharing the cool work we’re doing with our client base when it comes to digital marketing and growth strategies.

Chicago 60

Chicago DC Team Strategy 60

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Higher Logic

OCTOBER 9, 2018

For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. This is the biggest gathering of HL users, as well as a huge industry event for all things community and marketing automation. Networking Galore. That means our conference content is no exception.

Communications 48

Communications Conference Content Products 48

Reid All About it

JANUARY 26, 2018

Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. A Thriving Environment: The State of Meetings in 2018. Keep learning! Tue 1/30 at 12 p.m. Host: ASAE.

DC 225

DC Washington millennials Chicago 225

Reid All About it

DECEMBER 7, 2018

Sounds like the perfect match in the competitive lifelong learning market. “ 71% of marketers use personalization in marketing, and 8 in 10 of them see results. Marketing Charts ). Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Host: ASAE Marketing Council Section.

Washington 186

Washington DC Library Tips 186

Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Providing resources to chapter leaders.

Video 285

Video Washington Social Media DC 285