Association Adviser

APRIL 19, 2018

The associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. The 2018 Association Communications Benchmarking Survey will provide this type of data. In other words: A rising tide will lift all boats. Click here to begin.

Survey 60

Survey Communications Maine Report 60

Associations Now

MAY 10, 2019

Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. When it comes to internal comms, strategies, of course, vary greatly. So why bother with an elaborate strategy? Gallagher & Co.

Communications 98

Communications Strategy Software Newsletter 98

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. This is helping the Industry position itself with its global customer base. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Eric Lanke

AUGUST 20, 2018

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session. Both are critically important, but we have to be clear about who is responsible for each so each group succeeds.

Tips 133

Tips Process Member Engagement Products 133

Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Hear our executive team discuss the technology trends that grew over 2018 and what they expect in nonprofit technology in 2019. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag).

DC 276

DC Washington Learning Management System LMS 276

Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Alyssa Ford, Data and Strategy Lead at Tech Impact. Duane Capuano of Tecker International will facilitate a discussion on digital strategy/digital transformation. Wed 1/10 at 3 p.m. 1 CAE credit.

Video 285

Video Washington Social Media DC 285

Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. According to our 2018 Report, there was a 262 percent increase in the number of campaigns triggering a single email message to its recipients.

Marketing 250

Marketing Tips Communications Report 250

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. More info/register.

Washington 186

Washington DC Library Tips 186

Elevating Engagement

OCTOBER 6, 2023

New member engagement is critical. After all, we can’t have lifetime engagement without having new member engagement first. Last week, we talked about how to engage new members with email. So, how do we engage our newest members virtually? Anything Else?

How To 76

How To Member Engagement Committee Resources 76

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Potomac Core

FEBRUARY 28, 2018

What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Associations who customize their advocacy strategies will remain relevant. On February 14, 2018, the U.S. How Associations Build Their Own Customized Advocacy Strategies.

California 132

California Analysis DC Products 132

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. Will not be hired by your prospective members. Product-lifecycle focus.

Products 119

Products America Boston United States 119

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Share your comments below.

Content 108

Content Social Media Member Engagement Team 108

SBI

AUGUST 9, 2021

Black Panther, the first major superhero release of 2018, made more than a billion dollars in its first month. Understanding how your members view themselves as the hero of their own stories is a fundamental part of attracting new members and improving existing member engagement. That’s “billion,” with a “b.”

Discount 98

Discount Member Engagement Association Management Leadership 98

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 101

Newsletter Social Media Communications New York 101

Reid All About it

FEBRUARY 16, 2018

Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Come share and discuss strategies you can implement immediately that will produce big results. Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018.

DC 150

DC Washington Recruiting Recruitment 150

Associations Now

SEPTEMBER 24, 2019

The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. And that strategy starts with building out an in-depth profile for your organization. link] #assnchat pic.twitter.com/vCciBBxcri. — NetForum (@NetForumCB) September 24, 2019.

Marketing 81

Marketing Analysis Social Media Report 81

Reid All About it

NOVEMBER 17, 2017

Kathleen Kruse at Talented Learning explains how to put this strategy to work for your company. – What to Budget for in 2018: Web, Mobile, Social. Michael Gips,Chief Global Knowledge & Learning Officer, CAE, Chief Global Member Engagement Officer, ASIS International. Guest: Ryan Williams. Tue 11/21 at 11 a.m.

Revenue 179

Revenue Conference Education Content 179

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience. Example 3: City of Hope Community. Example 9: FabFitFun Community.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. 1 CAE credit More info/register – free for DFWAE members, $15 for non-members.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Mariner Management

DECEMBER 30, 2019

Volunteer Management Best Practices: Top Strategies for Finding Volunteers & Maintaining Accountability. Member volunteers are key to your association success. But today’s associations and nonprofits are struggling to engage their members. This webinar captures the sage advice of 3 CRPs in our 2018 CEXy Talks.

Video 71

Video Conference Revenue Member Engagement 71

Associations Now

APRIL 16, 2019

Email remains the most popular way to engage new members, but some associations are testing creative alternatives in an age of email fatigue. When a new member joins your association, the first thing you probably do is send an email to make that person feel welcome.

Iowa 89

Iowa America Social Media Communications 89

Higher Logic

JULY 12, 2018

Increasing member engagement requires that you personalize their digital experience, which is hard to do if you’re not using these features. Energize your marketing automation strategy with these features. Download the first-of-its-kind 2018 State of Marketing Automation: Association Benchmark Report. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding.

DC 132

DC Arlington United States Virginia 132

Potomac Core

APRIL 23, 2019

Some leaders already acknowledge that relevance by itself can’t be a winning strategy in a dynamic business environment. Since new technologies and consumer shifts are constant and there is no accepted strategy for success in the Publishing Industry.

Recruiting 188

Recruiting Recruitment System Industry 188

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement. Find out about strategies that go beyond common sense and provide cutting-edge verbal and nonverbal techniques that can be applied directly with immediate success. Search Engine Journal ).

Project 150

Project Resources Software eBook 150

.orgSource

OCTOBER 17, 2023

In 2022, 52% of companies in the S&P 500 disclosed that they conducted a combination of full board, committee, and individual director evaluations, up from only 37% in 2018. Their example highlights the importance of clearly establishing goals and outcomes that align with the mission and strategy at the onset.

Committee 100

Committee Leadership Review California 100

Associations Now

FEBRUARY 4, 2019

Increasing membership numbers should always be a priority—and these three membership growth strategies can deliver on that goal. Also: building an online community that encourages engagement. Audra Hopkins from the WebScribble blog recommends these three growth strategies to boost membership numbers today: Get your members talking.

Certificate 78

Certificate Strategy Marketing Member Engagement 78

Fonteva

APRIL 19, 2019

Your goal is to design a website that your members can navigate—and your team members can update—with ease. An attractively designed website that is regularly updated with all of the most relevant content for your members is an excellent way to improve member engagement. Turn your ideas into strategies.

Strategy 40

Strategy Directory Social Media Team 40

Associations Now

NOVEMBER 5, 2019

Launching a chapter network has helped PEN America, a literary organization with almost 100 years of history, recruit new members and reinvent opportunities for member engagement at the local level. The strategy reflects a significant shift from the way PEN America used to operate, says Director of Membership Rebecca Werner.

Los Angeles 80

Los Angeles New York City Tulsa Fort Worth 80

Mizz Information

JUNE 12, 2019

I’m just going to pull a few high-level findings from the report but I hope that after reading them, you’ll read it in its entirety alongside the two other reports I compare it with– MGI’s 2018 Membership Marketing Benchmarking Report and ASAE’s ForesightWorks. Advanced Strategies Enable Success. Why this matters to associations.

Report 90

Report Social Media Leadership Innovation 90

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. But in 2018, knowing your subscribers and sending personalized content is the only way to make sure your emails hit the inbox and stay there. Personalize your emails.

Marketing 149

Marketing Communications Content Report 149

Association Success

NOVEMBER 4, 2020

It’s crucial to link D&A to the high-level organizational strategy as defined by the board. Step 3 — Predictive: “Every quarter we continue to do this; it costs $100,000 in working capital in the form of wasted staff time and decreased member engagment.”. Point out timely, unique challenges of D&A.

Tips 78

Tips LMS Examples Cost 78