Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. New member engagement programs work , and they don’t have to be big or expensive,” says Lisa Vivinetto in an Association Success article. More info/register.

Washington 186

Washington DC Library Tips 186

Associations Now

JANUARY 31, 2023

This is the first part of a three-part series on member onboarding. The second part is on making sure members get their money’s worth , and the third part is on long-term onboarding strategies. The report focused on how members engage, how they renew—and how quickly the response needs to happen.

Survey 119

Survey Member Engagement Report Process 119

Delcor

OCTOBER 22, 2018

Don’t Get Ambushed by Cyber Security Attacks Monday, October 29, 2018 | 11:00 AM – 12:00 PM | Room: Independence FG | Content Leader: William Tanenbaum, Shareholder and Practice Co-chair, Polsinelli. A@W Cybersecurity Sessions. By understanding their methods, you’ll be better equipped to protect your association from attacks.

Resources 67

Resources Analysis Cost Content 67

Reid All About it

MAY 11, 2018

The Three Essential Elements of Effective Inbound Strategy. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. More info/register. Host: Billhighway. More info/register.

DC 30

DC Washington Project Member Engagement 30

Eric Lanke

AUGUST 20, 2018

Back in May 2018, I participated in a virtual conference session on co-creation. It was called SURGE Spring 2018, and the organizers just posted a blog summary of some of the points I made in the session. Both are critically important, but we have to be clear about who is responsible for each so each group succeeds.

Tips 133

Tips Process Member Engagement Products 133

Associations Now

MAY 10, 2019

Here are a few internal communications strategies to try. A lot of thought is often put into external communications, such as marketing materials and member engagement. When it comes to internal comms, strategies, of course, vary greatly. So why bother with an elaborate strategy? Gallagher & Co.

Communications 84

Communications Strategy Software Newsletter 84

Reid All About it

JULY 13, 2018

DelCor looked at some of the findings from the ASAE Foundation’s Tech Success for Associations study, specifically how associations rank on the IT maturity scale in four different functions: infrastructure, data management, technology management and strategy, and digital presence. The 2018 Membership Marketing Benchmarking Report.

DC 37

DC Washington Member Engagement System 37

Reid All About it

FEBRUARY 2, 2018

The weekly list of free educational events for the association community… Amanda Kaiser (aka Smooth The Path) and Dynamic Benchmarking just published the New Member Engagement Study. – 2018 Convening Leaders Rebroadcast. Hear about the latest fixes and best strategies for applying them. Host: Smart Meetings.

Chicago 93

Chicago Nashville DC eBook 93

Reid All About it

AUGUST 24, 2018

Learn what type of results to expect from certain marketing strategies, how new technologies have changed traditional marketing strategies, and how membership marketing is different from marketing non-dues products, programs, services, and events. The 2018 ASAE Annual Meeting Recap. Event Trends: Late 2018 Outlook.

Chicago 37

Chicago Washington Innovation Charlotte 37

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. Organizations who embrace the mantra that Members hire Industry advocacy and promotion are doing well. This is helping the Industry position itself with its global customer base. Robert Newsome.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

NOVEMBER 17, 2017

Kathleen Kruse at Talented Learning explains how to put this strategy to work for your company. – What to Budget for in 2018: Web, Mobile, Social. Michael Gips,Chief Global Knowledge & Learning Officer, CAE, Chief Global Member Engagement Officer, ASIS International. Guest: Ryan Williams. Tue 11/21 at 11 a.m.

Revenue 180

Revenue Conference Education Content 180

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JULY 20, 2018

What does it take to be an association CIO in 2018? The 2018 Membership Marketing Benchmarking Report. Promote Your Content Effectively to Drive Member Engagement. Mentoring for Associations in 2018 (Washington DC Idea Swap). Ultimate Member Engagement: The Power of Data-Driven Decision Making.

LMS 30

LMS DC Washington Chicago 30

Higher Logic

JULY 12, 2018

Increasing member engagement requires that you personalize their digital experience, which is hard to do if you’re not using these features. Energize your marketing automation strategy with these features. Download the first-of-its-kind 2018 State of Marketing Automation: Association Benchmark Report. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Potomac Core

FEBRUARY 28, 2018

What’s more member companies are facing increasing demands for transparency from their board members, shareholders, and also from their consumers. Associations who customize their advocacy strategies will remain relevant. On February 14, 2018, the U.S. How Associations Build Their Own Customized Advocacy Strategies.

California 132

California Analysis DC Products 132

.orgSource

DECEMBER 3, 2024

The principles we discussed in 2018 are more relevant than ever today, as AI, data analytics, and automation are fundamentally transforming the way associations work. Our expertise in AI, digital strategy, and organizational transformation can help your association develop the strategies it needs to thrive in this new era.

Innovation 88

Innovation Technology Strategy Tools 88

Association Adviser

APRIL 19, 2018

The associations who know how to successfully execute thoughtful and integrated communications strategies tend to see better member engagement and retention. The 2018 Association Communications Benchmarking Survey will provide this type of data. In other words: A rising tide will lift all boats. Click here to begin.

Survey 60

Survey Communications Maine Report 60

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. and how to get the right statistics to prevent national and chapter level members from leaving. How Your Organization Can Use AI to Increase Member Engagement Right Now. Which strategies are marketers using? Marketing Land ).

Cleveland 31

Cleveland DC Washington Press Release 31

Potomac Core

DECEMBER 27, 2017

Members hire Associations, Members fire Associations is what the new mantra will be for Association Executives in 2018. The evolving external environment is continually redefining how member executives assess the impact of their memberships. Will not be hired by your prospective members. Product-lifecycle focus.

Products 119

Products America Boston United States 119

Reid All About it

FEBRUARY 16, 2018

Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Come share and discuss strategies you can implement immediately that will produce big results. Learn why leaders and employers should prioritize their employees’ well-being as one of the most effective ways to make broader impact in 2018.

DC 150

DC Washington Recruitment Recruiting 150

Potomac Core

APRIL 23, 2019

Some leaders already acknowledge that relevance by itself can’t be a winning strategy in a dynamic business environment. Since new technologies and consumer shifts are constant and there is no accepted strategy for success in the Publishing Industry.

Recruitment 188

Recruitment Recruiting System Industry 188

Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. 1 CAE credit More info/register – free for DFWAE members, $15 for non-members.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Mariner Management

OCTOBER 20, 2019

Associations are increasingly viewing chapters as a critical element of their membership engagement strategy. In the 2019 Benchmarking Report, member engagement rose even higher on the list of strategic importance of chapter programs. What does the 2019 data tell us?

Member Engagement 48

Member Engagement Report Marketing Examples 48

Reid All About it

OCTOBER 19, 2018

Tue 10/23 at 12 p.m.* – 4 Communication Strategies for Agile Success. Learn about four key strategies to improve communication across your Agile organization, and how effective communication can help your Agile organization create a unified big picture, shift priorities, make better decisions, and measure and achieve success.

Arlington 34

Arlington Austin Maryland Communications 34

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Reid All About it

AUGUST 31, 2018

What better place to recruit new members than during a live association event? Learn three proven strategies to sign new members during your next big conference. Engaging Learners with Video: Passive and Active Engagement Strategies. The Top 10 Event Trends of 2018 Presented with IMEX. Presenter: J.P.

Chicago 37

Chicago LMS Washington Tools 37

Associations Now

JANUARY 15, 2019

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Share your comments below.

Content 103

Content Social Media Member Engagement Team 103

.orgSource

OCTOBER 29, 2024

Back in 2018, we published Association 4.0: Personalized Member Engagement AI enables associations to create personalized member experiences that can dramatically improve satisfaction and retention. Because AI often impacts long-term growth and engagement, it can be difficult to measure its immediate effects.

Tools 88

Tools Newsletter Member Engagement Innovation 88

Higher Logic

DECEMBER 2, 2019

The community also capitalizes on gamification strategies by awarding badges and levels. City of Hope, a nonprofit providing training to medical professionals working in the field of cancer genetics, uses its community to engage its audience. Example 3: City of Hope Community. Example 9: FabFitFun Community.

Examples 156

Examples Software Newsletter Review 156

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Tue 4/3 at 2 p.m.* – Learn the Secrets of Better Member Engagement. Find out about strategies that go beyond common sense and provide cutting-edge verbal and nonverbal techniques that can be applied directly with immediate success. Search Engine Journal ).

Project 150

Project Resources Software eBook 150

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Creating a Killer Content Strategy. CST – Mapping the Journey to Long-Term Member Engagement (Chicago IL). Thu 11/8 at 11 a.m. 1 CAE credit. Host: niUG.

Chicago 38

Chicago DC Tools Content 38

Association Adviser

NOVEMBER 29, 2018

With little free time, members no longer feel like they have as much time in their schedules to fully engage in reading a magazine. According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules.

Newsletter 101

Newsletter Social Media Communications New York 101

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding.

DC 132

DC Arlington United States Virginia 132

Higher Logic

MAY 3, 2018

But those of us in marketing, communications, sales, and membership are a little more concerned with what this unsubscribe notification means for future email strategy. But in 2018, knowing your subscribers and sending personalized content is the only way to make sure your emails hit the inbox and stay there. Personalize your emails.

Marketing 149

Marketing Communications Content Report 149

Elevating Engagement

OCTOBER 6, 2023

New member engagement is critical. After all, we can’t have lifetime engagement without having new member engagement first. Last week, we talked about how to engage new members with email. So, how do we engage our newest members virtually? Anything Else?

How To 97

How To Member Engagement Committee Resources 97