Associations Now

OCTOBER 26, 2018

And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No — Deirdre Reid, CAE (@deirdrereid) October 26, 2018. Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve.

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Strategy Innovation millennials Email Marketing 75

Association Success

NOVEMBER 9, 2020

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

Strategy 89

Strategy Washington Social Media Video 89

WBT Systems

MAY 15, 2018

We’ll show you how it’s done by other associations during a webinar on Wednesday, May 23, 2018 at 1 p.m. that we’re hosting with our friends at Talented Learning: How to Scale Online Learning: B2B Market Strategies for Associations. for How to Scale Online Learning: B2B Market Strategies for Associations.

Education 155

Education Mooc Course Revenue 155

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. Outbound Marketing.

Conference 85

Conference millennials Social Media Newsletter 85

Reid All About it

MAY 11, 2018

The Three Essential Elements of Effective Inbound Strategy. Winning Email Strategy for your Events: It’s a Marathon, Not a Sprint. Get the down low on what exactly GDPR is and what you and your organization should ensure is in place for compliance by May 25, 2018. More info/register. Host: Billhighway. More info/register.

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DC Washington Project Member Engagement 30

Reid All About it

NOVEMBER 23, 2018

Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. Some quick hits before we get to this week’s list of free webinars: 3 things research shows about engaging Millennials in your cause or association. When is it time for a content strategy update?

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DC Video Washington Strategy 170

Achieve

JANUARY 3, 2018

2017 Millennial Impact Report. Women again appeared to be less engaged in performing any actions on behalf of social issues or causes (similar to what was reported during the 2016 election), and they were definitely lagging behind their millennial men counterparts in taking any kind of action. Specifically, Phase 1 of the. Amy Thayer.

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millennials North Carolina Indiana United States 52

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1. Get It Write ).

eBook 46

eBook Social Media DC Content 46

Higher Logic

JUNE 19, 2018

One pressing reason for having a solid donor retention plan in 2018 is the fact that fewer Americans are giving, even though the amount of money given is growing , as reported by the Blackbaud Institute. A successful donor retention strategy needs to be tailored, rather than one-size-fits-all. Scary, right?

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millennials Communications Course Committee 120

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

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DC Washington Tools Education 150

Velvet Chainsaw

JANUARY 10, 2018

Will Millennials be joiners and conveners? This is the first of two posts that are intended to be a helpful resource for conference organizers as they develop their attendee succession-plan strategy. Segmenting by age — like Millennials — can be divisive, and is rarely productive or effective. Engagement And Community Strategy.

Conference 65

Conference millennials Committee Maine 65

Reid All About it

JULY 6, 2018

Learn how to prepare your organization for digital transformation; where and how to leverage data in your operations; how to leverage digital marketing, especially to engage Millennials and Gen Z constituents; and the consolidation of technology in the association space and what it means for the industry. Webinar Benchmarks Report 2018.

Chicago 30

Chicago Washington DC Directory 30

Associations Now

DECEMBER 4, 2018

Also: how to market webinars for millennials. Target Your Webinar to Millennials. Check out some ways to attract a younger audience to register for, and ultimately promote your webinars for you: [link] #webinars #virtualevents #millennials #generationz pic.twitter.com/GhQx88YjeL. So, start simple.

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millennials Social Media Tools Review 63

.orgSource

SEPTEMBER 17, 2024

In 2018, my business partner, Kevin Ordonez, and I wrote our book, “Association 4.0—Positioning MTI initiatives are deeply informed by strategy. But many associations are fixated on the Millennials who are still early in their careers,” Tom notes. Some leaders prefer to hang back and let others be the guinea pigs.

Phoenix 88

Phoenix Recruitment Recruiting Technology 88

Association Adviser

JULY 23, 2018

The degree will always be an important credential, but it won’t always be the gold standard,” said Jim Fong, director of UPCEA’s Center for Research and Marketing strategy. For both Millennials and Gen Xers, professional development is what makes members feel most engaged. Digital badge training and testing can be gamified.

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Certificate Class Education millennials 74

Association Adviser

OCTOBER 9, 2018

This article provides practical strategies for addressing succession and leadership development in a thoughtful, structured manner. The association leader’s talent management end game must move the organization further in advancing its strategy by cultivating skilled leadership. Joanne Smikle, PhD. Follett, 1924, p.

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Leadership Strategy New York Review 288

.orgCommunity

AUGUST 22, 2018

What occasion was celebrated on June 28, 2018? A 2017 Annual Freelance Survey conducted by Upwork found that: Nearly 50 percent of millennial workers are already freelancing. Others were already diving deep into alternate employment strategies. If you answered National Freelancers Day; congratulate yourself. I think U.S.

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Indianapolis millennials Project Innovation 61

Slice-Works

NOVEMBER 9, 2017

This is what social media strategy does for you. Determining your social media strategy is the most important and impactful task. Why Social Media Strategy is a Good Investment. There are many goals that your social media strategy could focus on. How Social Media Strategy Should Work. Don’t pick more than 3 goals!

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Social Media Strategy Content millennials 28

Beth Kanter

JANUARY 22, 2019

Research is also showing that younger generations, so called “Millennials,” appear to be vulnerable to work burnout that other generations. As more evidence emerges around the link between vacation time off and productivity, more organizations are looking at strategies to ensure that employees actually take their vacation time.

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Social Media Technology Products millennials 68

Associations Now

DECEMBER 13, 2018

— Higher Logic (@HigherLogic) December 13, 2018. You put a lot of effort into your email-marketing strategies—but it all means nothing if your messages don’t get past the spam filter. Managing millennials? Your subscriber's inbox is like a swanky, invite-only party, and there's a huge bouncer standing at the door.

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Los Angeles How To California Email Marketing 45

Membership Marketing

NOVEMBER 8, 2019

In addition to looking at the tactics and strategies that typically correlated to success, we also asked respondents to rate how innovative their association is and what level of value that they are delivering to members. Why have associations been able to adapt and continue to grow despite the challenges they face?

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Report Marketing Innovation millennials 40

.orgCommunity

SEPTEMBER 27, 2018

A majority of members, particularly Millennials, believe associations could expand their IT capabilities. are cited by Info-Tech Group’s 2018 CIO Trend Report as the four transformative technologies that currently offer significant business impact. 9% of associations were considered innovative. The post How IT Savvy Are We?

Technology 40

Technology Survey System Innovation 40

Reid All About it

APRIL 20, 2018

Join this Coffee Talk to share strategies to leverage Google Analytics to meaningfully measure success, generate revenue, and improve your users’ experiences. Learn about the art and science behind the engagement strategies used by top organizations to drive membership growth. Be What Millennials Want: a Content Curator.

Social Media 37

Social Media Chicago Washington Tools 37

Velvet Chainsaw

JANUARY 12, 2018

My last post identified four main areas associations should consider when reimagining their conference program for future audiences: Engagement and Community Strategy (which we covered in the previous post ). The universal perception of Millennials is that they have a short attention span. Here are some UXD strategies to ponder.

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millennials Conference Content Education 65