Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

Strategy 102

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Slice-Works

NOVEMBER 9, 2017

This is what social media strategy does for you. Determining your social media strategy is the most important and impactful task. Why Social Media Strategy is a Good Investment. There are many goals that your social media strategy could focus on.

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Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision. Our Mission.

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Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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.orgSource

OCTOBER 29, 2024

Back in 2018, we published Association 4.0: From drafting reports and newsletters to generating social media posts, AI can assist in the content creation process by: Automating writing tasks : Tools like ChatGPT can help craft first drafts of articles, newsletters, or even marketing materials, which can then be fine-tuned by your team.

Tools 88

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CMA Solutions

AUGUST 31, 2022

A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. hours per week in 2018. Let’s take a look at how you can bring your brand to life with a strong video marketing strategy: 9 Best Business Video Ideas 1. So the better it is, the better your social game will be.

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Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Host: National Institute for Social Media. Presenter: Tim Johnson, owner of Positive Light Media. Alyssa Ford, Data and Strategy Lead at Tech Impact. How close is your association’s IT leader to his description?

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Associations Now

AUGUST 8, 2019

Consider these three self-care strategies. CareerCast’s “ Most Stressful Jobs of 2018 ” report ranked meeting planning as the fifth most-stressful job based on 11 factors like deadlines, physical demands, competition, and working in the public eye. So, what are some self-care strategies for meetings pros to consider? Need proof?

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Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Project Management & Strategy. Project Management & Strategy.

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Associations Now

FEBRUARY 24, 2020

Also: a look at the most recent changes in the social media landscape. Keeping Up With Social Media Trends. Are you shifting your social conversations yet? "User By now, it’s a safe bet that your organization has a social media strategy. billion actions in 2018 to 25.9

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Association Success

JULY 15, 2020

Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. Fabulous social media marketing. . With a Twitter account that has gained over 307,000 followers, Gritty’s social media team must be doing something right.

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Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. In those cases, 55 percent of social marketers said they struggled with ROI. In the Smartly.io

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Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

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Associations Now

MARCH 18, 2019

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. If you’re looking to make a big impact with your search engine optimization (SEO) strategy in 2019, don’t simply focus on the optimization that you can get for free.

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Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Alyssa Ford, Data and Strategy Lead at Tech Impact.

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Higher Logic

JULY 12, 2018

Energize your marketing automation strategy with these features. For example, if you’re using retargeting and a member visits your membership renewal page and leaves, an ad for membership could appear in their social media feed later that day. Social media integration. Web tracking. Want more where that came from?

Marketing 205

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Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

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Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

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Association Adviser

NOVEMBER 29, 2018

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. By using this strategy, members can read succinct, yet detailed briefings of each article with the option to click a link to read the full article.

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Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Are closed (and secret) Facebook groups the future of social media? 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences?

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.orgCommunity

DECEMBER 6, 2017

There’s a rising tide of younger association members who embrace rapidly evolving media technologies. They question the reason for the classic association model because they believe they can create their own peer groups through social media. 2018’s Transformation Imperative appeared first on orgCommunity.

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Associations Now

JANUARY 8, 2020

percent) was the highest-performing day; in the 2018 report, Sunday (22.9 percent in 2018 to 2.60 Your social media strategy should focus on strengthening connections with customers and turning social data into actionable insights, says Katherine Kim at Sprout Social. percent) had been the No.

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Associations Now

FEBRUARY 17, 2020

It’s easy to make a misstep on social media. When you use social media, is it doing what you hope for your organization? Most associations (and companies) just use social media to distribute their news—fostering a lot of one-way “conversations.”. Often it’s the lack of a clear social strategy.

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Associations Now

JANUARY 27, 2020

For some, the social media platform is no longer a part of their marketing plans. With concerns over privacy and cost effectiveness, some organizations have cut Facebook out of their marketing strategies, Inc. that the company was not making any money on its Facebook advertisements in 2018. Other Links of Note.

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Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there. Technology Trends Round Table 2019.

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DC Washington Learning Management System LMS 276

Beth Kanter

JANUARY 5, 2018

I wish you a very happy and healthy 2018! Here’s what I learned from looking over my 2017 professional journal: The Happy Healthy Nonprofit: In 2016, I published “ The Happy Healthy Nonprofit: Strategies for Impact without Burnout ,” with co-author Aliza Sherman. What will you accomplish in 2018?

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Associations Now

JANUARY 4, 2019

In order for your organization to achieve greater success this year, you have to avoid the activities that held you back in 2018. Also: developing a physical security strategy at events. But it’s hard to do that without looking back to the strategies, activities, and behaviors that didn’t work the year prior.

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Mizz Information

JUNE 12, 2019

I’m just going to pull a few high-level findings from the report but I hope that after reading them, you’ll read it in its entirety alongside the two other reports I compare it with– MGI’s 2018 Membership Marketing Benchmarking Report and ASAE’s ForesightWorks. Advanced Strategies Enable Success. Why this matters to associations.

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MemberClicks

MARCH 1, 2023

Benefits of an online community hosted by your organization You may have an online community set up through a Facebook group, LinkedIn group or other social media platform. These may include your organization’s website, social media channels, digital newsletter, mobile app, and in-person or virtual events.

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Social Media Tools Survey Newsletter 52

Associations Now

OCTOBER 12, 2018

For a robust social media strategy, your organization needs to leverage its Instagram followers. It’s no secret that Instagram is a social media powerhouse: The platform boasts a hefty 1 billion monthly users, with more than 500 million people on the site daily, according to data from AdEspresso.

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Associations Now

SEPTEMBER 11, 2018

Driving people to events via social media can feel like a crapshoot sometimes. — Contently (@contently) September 10, 2018. And according to Contently’s head of content strategy, Joe Lazauskas, the 2018 edition of Content Marketing World was no different.

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Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Simply put: stereotypes are outdated and assumptions can’t be ground for your strategy.

Communications 184

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Associations Now

NOVEMBER 1, 2018

It’s no secret that Instagram is a social media powerhouse: The platform has 1 billion users, with more than 500 million logging on each day, according to research from Hootsuite. — Phelps Hope (@_PhelpsHope) November 1, 2018. Want 1 million social media followers? Also: creating energizing meetings.

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Association Adviser

JANUARY 25, 2019

1 in 2018, to be exact, according to the 2018 Association Communications Benchmarking Report. Information overload/communication clutter” resurfaced as the top communication challenge faced by associations in 2018, after temporarily being eclipsed by “inability to communicate member benefits effectively” in 2017. MHI Newswire.

Communications 79

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Associations Now

SEPTEMBER 24, 2019

The majority of its users are on it daily, which provides businesses and brands with a great platform for implementing a social media marketing strategy.”. And that strategy starts with building out an in-depth profile for your organization. peggyhoffman explores in the latest blog post. Are chapters worth it?

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Marketing Analysis Social Media Report 81

Association Adviser

OCTOBER 23, 2018

The CSLA circulates a press release announcing their win, posts the news and details of the win on its website, and shares the win broadly through its social media channels, all of which keep the association and its magazine top of mind for members and the public. Association Media & Publishing. Social Media.

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Achieve

JULY 26, 2021

Figure out your strategy. Figure out your strategy. A coordinated strategy can not only ensure continuity across the way that your organization asks for donations, but it can also provide a framework for you to plan future donation campaigns. . Determining your strategy is not as. Get creative. Make it easy to donate.

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