Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision. Our Mission.

Strategy 100

Strategy Marketing Analysis Committee 100

Associations Now

MAY 6, 2019

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. The post An Adept Lesson in Crisis Communications on Social Media appeared first on Associations Now. Your IT team should take notes.

Social Media 93

Social Media Communications Certificate Maine 93

Higher Logic

JULY 12, 2018

Energize your marketing automation strategy with these features. For example, if you’re using retargeting and a member visits your membership renewal page and leaves, an ad for membership could appear in their social media feed later that day. Social media integration. Web tracking. Want more where that came from?

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there. Technology Trends Round Table 2019.

DC 276

DC Washington Learning Management System LMS 276

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Alyssa Ford, Data and Strategy Lead at Tech Impact.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Event Industry News

FEBRUARY 22, 2019

Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from 2018’s event. From the Brand and Buzz Stage at Event Tech Live 2018. This footage has been kindly captured by our friends at First Sight Media – firstsight.media.

Strategy 80

Strategy Marketing Social Media Education 80

Association Success

NOVEMBER 9, 2020

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

Strategy 89

Strategy Washington Social Media Video 89

Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. In those cases, 55 percent of social marketers said they struggled with ROI. In the Smartly.io

Social Media 123

Social Media Email Marketing Strategy Report 123

Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Are closed (and secret) Facebook groups the future of social media? 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences?

Innovation 191

Innovation Technology DC Tips 191

Associations Now

FEBRUARY 24, 2020

Also: a look at the most recent changes in the social media landscape. Keeping Up With Social Media Trends. Are you shifting your social conversations yet? "User By now, it’s a safe bet that your organization has a social media strategy. billion actions in 2018 to 25.9

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Social Media Report Content Video 117

Associations Now

MARCH 18, 2019

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. If you’re looking to make a big impact with your search engine optimization (SEO) strategy in 2019, don’t simply focus on the optimization that you can get for free.

Survey 109

Survey Social Media Strategy Course 109

Reid All About it

APRIL 6, 2018

Learn the three specific cognitive strategies of “the high performance mind” and how to employ them in planning and executing event tasks. Hear how healthcare organizations engage with the varied generations in the workplace, as well as their best practices and proven strategies. Create Revenue with an eLearning Business Strategy.

DC 39

DC Washington Review Resources 39

Associations Now

AUGUST 8, 2019

Consider these three self-care strategies. CareerCast’s “ Most Stressful Jobs of 2018 ” report ranked meeting planning as the fifth most-stressful job based on 11 factors like deadlines, physical demands, competition, and working in the public eye. So, what are some self-care strategies for meetings pros to consider? Need proof?

Strategy 84

Strategy Columbus Chicago Social Media 84

Nonprofit Marketing Guide

OCTOBER 12, 2018

Find out How to roll out a hybrid paid & organic social media strategy. The post Mixed Links for Nonprofit Communicators – October 12, 2018 appeared first on Kivi's Nonprofit Communications Blog. I have neglected Pinterest on Mixed Links for a while so try these Top 12 Pinterest Tools for Marketers.

Communications 69

Communications Social Media Tools Resources 69

Nonprofit Marketing Guide

DECEMBER 31, 2018

HERE ARE SOME EASY READS TO GET STARTED by Kivi Leroux Miller 12 COMMUNICATIONS STRATEGIES FOR NONPROFITS by Kivi Leroux Miller OBJECTIVES FOR YOUR NONPROFIT COMMUNICATIONS PLAN by Kivi Leroux Miller Thanks, everyone, for reading and we look forward to a great 2019!

Communications 64

Communications Video Content Strategy 64

Nonprofit Marketing Guide

NOVEMBER 30, 2018

Find out how this year’s #GivingTuesday went, what you should NOT do on social media, and what you should do when giving bad news. While Giving Tuesday may not work for you, Classy shows us INFOGRAPHIC: Giving Tuesday 2018 Makes Philanthropic History See the 14 reasons people give to charity from Jeff Brooks.

Communications 58

Communications Social Media Survey Report 58

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Simply put: stereotypes are outdated and assumptions can’t be ground for your strategy.

Communications 184

Communications millennials Tips Software 184

Nonprofit Marketing Guide

SEPTEMBER 7, 2018

We’ll look at storytelling on social media, how to get an op-ed published, and even get into a little psychology. It’s time for Mixed Links… Angelina Harper shows you How To Tell A Story On Social Media That People Will Share. Registration is $50 or Free with an All-Access Pass. ONLY A FEW SPOTS LEFT!

Communications 66

Communications Social Media Email Marketing Course 66

Nonprofit Marketing Guide

SEPTEMBER 14, 2018

Here’s The Anatomy of a Great Social Media Post by Hannah Trull. Check out Creating a Giving Tuesday Strategy That’s ‘Just Right’. Find out how your nonprofit can turn your executive director — and other experts — into media rock stars. Try these 4 Ways to Segment Your Year-End Fundraising Appeal.

Communications 64

Communications Email Marketing Social Media Video 64

Association Success

JULY 15, 2020

Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. Fabulous social media marketing. . With a Twitter account that has gained over 307,000 followers, Gritty’s social media team must be doing something right.

Philadelphia 97

Philadelphia Social Media Maine Content 97

Nonprofit Marketing Guide

NOVEMBER 2, 2018

I have searched high and low for the best articles, posts, tips, and more from around the world of marketing and fundraising and have returned to you with tales of bad press, creepy personalization, and effective social media! Julia Campbell shares 5 Ways to Use Social Media to Raise More Money at Year-end.

Communications 53

Communications Social Media Email Marketing Survey 53

Reid All About it

AUGUST 24, 2018

Learn what type of results to expect from certain marketing strategies, how new technologies have changed traditional marketing strategies, and how membership marketing is different from marketing non-dues products, programs, services, and events. The 2018 ASAE Annual Meeting Recap. Event Trends: Late 2018 Outlook.

Chicago 37

Chicago Washington Innovation Tools 37

Event Industry News

FEBRUARY 18, 2019

They recognise the value live events can bring to the table from an engagement and authenticity perspective, and of late, the same can be said for social media influencers. We know that social media can be used to extend an event’s reach exponentially. So, why influencers? Be honest with your audience.

Social Media 103

Social Media Strategy Marketing Examples 103

Reid All About it

SEPTEMBER 21, 2018

The stats are staggering: We have seen more than 900 complaints filed in district courts around the country since the start of 2018 – and more than 750 in New York alone. The Power of Community: Why Social Media Isn’t Enough. Investigate the limitations of a social-media-only approach to online community.

North Carolina 34

North Carolina DC Washington New York 34

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 85

Conference millennials Social Media Newsletter 85

Associations Now

OCTOBER 24, 2018

A learning strategy can help your team understand how to effectively deliver value. That’s why every association needs a learning strategy, according to a post on the WBT Systems blog. For example, let’s say your strategy prioritizes training in a particular skill in response to market demands. Associations are always changing.

Strategy 134

Strategy Social Media System Leadership 134

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Florida Content Video 52

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Creating a Killer Content Strategy. Presenter: Lilach Bullock, Social Media Expert. Presenter: Michelle Brien, VP Marketing and Product Strategy, WBT Systems.

Chicago 38

Chicago DC Tools LMS 38

Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. Find out how to maximize social media exposure before, during and after the event.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

FEBRUARY 16, 2018

Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on social media—here’s what to do about it. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Reston VA).

DC 150

DC Washington Recruitment Recruiting 150

Nonprofit Marketing Guide

DECEMBER 7, 2018

This week I have social media inspiration, nonprofit blogs to read, email ROI, and ELMO. Not feeling it when it comes to posting on social? Here are 5 Tools for Social Media Content Inspiration. Lake Martin, AL Who is ready for the weekend? Are you using the common fundraising paragraph that turns away donors ?

Communications 54

Communications Press Release Social Media Survey 54

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Reid All About it

NOVEMBER 23, 2018

Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. When is it time for a content strategy update? Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. As the population ages, new consumer opportunities and markets emerge.

DC 170

DC Video Washington Strategy 170

Associations Now

JANUARY 8, 2020

percent) was the highest-performing day; in the 2018 report, Sunday (22.9 percent in 2018 to 2.60 Your social media strategy should focus on strengthening connections with customers and turning social data into actionable insights, says Katherine Kim at Sprout Social. percent) had been the No.

Las Vegas 97

Las Vegas Email Marketing California Software 97

Slice-Works

NOVEMBER 9, 2017

This is what social media strategy does for you. Determining your social media strategy is the most important and impactful task. Why Social Media Strategy is a Good Investment. There are many goals that your social media strategy could focus on.

Social Media 28

Social Media Strategy Content millennials 28

Associations Now

JANUARY 15, 2019

And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Knowing these annual rhythms can help associations to plan ahead or tweak an engagement strategy. Those metrics could point to content that performed well in 2018 and may be suitable to run again in 2019.

Content 108

Content Social Media Member Engagement Tools 108