Associations Now

MARCH 26, 2019

Social media is becoming increasingly important for member service, but it highlights the many channels customers use for help. If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post.

Strategy 100

Strategy Social Media Maine millennials 100

Associations Now

NOVEMBER 26, 2019

In a 2018 report, Omnipress found that more associations were repurposing content from their events , often to promote new ones. And this approach can translate to your general content strategy as well. Take it to social media. Don’t just link your content—build new content for different social media sites!

Content 102

Content Strategy Social Media Marketing 102

Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there. Technology Trends Round Table 2019.

DC 276

DC Washington Learning Management System LMS 276

Associations Now

MAY 6, 2019

After a major bug left users of the Firefox browser without their add-ons over the weekend, the social media accounts of its parent company, Mozilla, kicked into gear. The post An Adept Lesson in Crisis Communications on Social Media appeared first on Associations Now. Your IT team should take notes.

Social Media 89

Social Media Communications Certificate Maine 89

Reid All About it

DECEMBER 21, 2018

WBT Systems shares their ten most popular posts in 2018 and discusses why they could have attracted such interest. Find out when the power of suggestion is most likely to work for your brand and how to use it to your advantage through traditional and social media channels. Alyssa Ford, Data and Strategy Lead at Tech Impact.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. Are closed (and secret) Facebook groups the future of social media? 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences?

Innovation 191

Innovation Technology DC Tips 191

Association Success

NOVEMBER 9, 2020

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

Strategy 89

Strategy Washington Social Media Video 89

Reid All About it

APRIL 6, 2018

Learn the three specific cognitive strategies of “the high performance mind” and how to employ them in planning and executing event tasks. Hear how healthcare organizations engage with the varied generations in the workplace, as well as their best practices and proven strategies. Create Revenue with an eLearning Business Strategy.

DC 39

DC Washington Review Resources 39

Associations Now

MARCH 18, 2019

A recent survey finds that paid search can often improve your search engine optimization strategy by helping your organization target its attack. If you’re looking to make a big impact with your search engine optimization (SEO) strategy in 2019, don’t simply focus on the optimization that you can get for free.

Survey 106

Survey Social Media Strategy Course 106

Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. In those cases, 55 percent of social marketers said they struggled with ROI. In the Smartly.io

Social Media 113

Social Media Email Marketing Strategy Marketing 113

Associations Now

FEBRUARY 24, 2020

Also: a look at the most recent changes in the social media landscape. Keeping Up With Social Media Trends. Are you shifting your social conversations yet? "User By now, it’s a safe bet that your organization has a social media strategy. billion actions in 2018 to 25.9

Social Media 107

Social Media Report Content Video 107

Reid All About it

MARCH 16, 2018

Some quick hits before we get to the list of free webinars: Blogging is still alive and well in 2018—and for good reason. How does your content fit into your digital strategy and translate across your digital assets—website, mobile apps and social media? Digital Marketing Strategies for the Event Planner, Part 1.

eBook 46

eBook Social Media DC Content 46

Higher Logic

JANUARY 31, 2019

If it’s the latter, it’s time to reshape your strategy. In its 2018 Membership Marketing Benchmark Report, Marketing General reveals that: 27% of individual member organizations have trouble attracting and/or maintaining younger members. Simply put: stereotypes are outdated and assumptions can’t be ground for your strategy.

Communications 184

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Reid All About it

AUGUST 24, 2018

Learn what type of results to expect from certain marketing strategies, how new technologies have changed traditional marketing strategies, and how membership marketing is different from marketing non-dues products, programs, services, and events. The 2018 ASAE Annual Meeting Recap. Event Trends: Late 2018 Outlook.

Chicago 37

Chicago Washington Innovation Charlotte 37

Association Adviser

NOVEMBER 29, 2018

According to the 2018 Association Communications Benchmarking Study, one of the top reasons for declining reader engagement with association publications revolves around members’ full schedules. By using this strategy, members can read succinct, yet detailed briefings of each article with the option to click a link to read the full article.

Newsletter 101

Newsletter Social Media Communications New York 101

Association Success

JULY 15, 2020

Created by Brian Allen of Flyland Designs in 2018, Gritty is the official mascot for the Philadelphia Flyers National Hockey League team. Fabulous social media marketing. . With a Twitter account that has gained over 307,000 followers, Gritty’s social media team must be doing something right.

Philadelphia 97

Philadelphia Social Media Maine Content 97

Reid All About it

SEPTEMBER 21, 2018

The stats are staggering: We have seen more than 900 complaints filed in district courts around the country since the start of 2018 – and more than 750 in New York alone. The Power of Community: Why Social Media Isn’t Enough. Investigate the limitations of a social-media-only approach to online community.

North Carolina 34

North Carolina DC Washington New York 34

Velvet Chainsaw

OCTOBER 12, 2018

We were discussing their marketing and communication strategies for their event. I explained that a blog platform is worth considering as the home base or hub for the inbound strategy. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 85

Conference millennials Social Media Newsletter 85

Associations Now

AUGUST 8, 2019

Consider these three self-care strategies. CareerCast’s “ Most Stressful Jobs of 2018 ” report ranked meeting planning as the fifth most-stressful job based on 11 factors like deadlines, physical demands, competition, and working in the public eye. So, what are some self-care strategies for meetings pros to consider? Need proof?

Strategy 72

Strategy Columbus Chicago Social Media 72

Reid All About it

JUNE 14, 2019

Learn how to create a content marketing strategy that generates qualified leads for your organization. Find out how to assess your current content marketing strategy and identify what you need, how to create content, and how to measure its success. Find out how to maximize social media exposure before, during and after the event.

Fort Worth 170

Fort Worth Tips Dallas Social Media 170

Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Creating a Killer Content Strategy. Presenter: Lilach Bullock, Social Media Expert. Presenter: Michelle Brien, VP Marketing and Product Strategy, WBT Systems.

Chicago 38

Chicago DC Tools Content 38

Reid All About it

FEBRUARY 16, 2018

Some quick hits before we get to the list of next week’s free webinars: Organic reach is declining on social media—here’s what to do about it. Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Alexandria VA). Association Coffee Talk: Web Usability Workshop: Strategies for Big Results (Reston VA).

DC 150

DC Washington Recruiting Recruitment 150

Reid All About it

MAY 18, 2018

Some quick hits before we get to the list of free webinars: Good advice: how to make your social media feed more interesting. ( How to Use Social Media and Event Technology to Grow your Event Community. Explore the best social media channels that resonate with your community. In a three-part series, rasa.io

St. Louis 30

St. Louis DC California Washington 30

Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

Social Media 52

Social Media Content Florida Video 52

Reid All About it

NOVEMBER 10, 2017

If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy. This research will: Document which associations are developing and implementing content strategies.

DC 150

DC Washington Tools Education 150

Reid All About it

NOVEMBER 23, 2018

Every organization should have a strategy for tapping into the needs, wants and buying power of their older customers —and members. When is it time for a content strategy update? Presenters: Andy Hicken, Director of Quality and Strategy at Web Courseworks. As the population ages, new consumer opportunities and markets emerge.

DC 170

DC Video Washington Strategy 170

Associations Now

OCTOBER 24, 2018

A learning strategy can help your team understand how to effectively deliver value. That’s why every association needs a learning strategy, according to a post on the WBT Systems blog. For example, let’s say your strategy prioritizes training in a particular skill in response to market demands. Associations are always changing.

Strategy 123

Strategy Social Media System Innovation 123

Protech

MARCH 16, 2020

A s Wes Trochlil of Effective Database Management points out , “CRM is not a functionality or a technology; it is a strategy and philosophy. T echnology giants like Microsoft, Oracle and SAP frequently tout their enterprise CRM technology , which drove the global market value to $40 billion in 2018, according to Investopedia.

Software 75

Software Strategy System Learning Management System 75

Delcor

NOVEMBER 26, 2018

ASAE’s 2018 Technology Conference & Expo ( #asaetech18 ) is packed with sessions led by industry experts that will provide valuable information about current technology trends that you can take back and put into action in your own association. Project Management & Strategy. Project Management & Strategy.

Technology 51

Technology Conference Project Analysis 51

Reid All About it

MARCH 30, 2018

Search engine ranking signals that matter in 2018. Find out about strategies that go beyond common sense and provide cutting-edge verbal and nonverbal techniques that can be applied directly with immediate success. Walk away with ideas you can implement right away, along with long-term strategies to integrate into your event planning.

Project 150

Project Resources Software eBook 150

Mizz Information

JUNE 12, 2019

I’m just going to pull a few high-level findings from the report but I hope that after reading them, you’ll read it in its entirety alongside the two other reports I compare it with– MGI’s 2018 Membership Marketing Benchmarking Report and ASAE’s ForesightWorks. Advanced Strategies Enable Success. Why this matters to associations.

Report 90

Report Social Media Leadership Innovation 90

Associations Now

JANUARY 15, 2019

And it seems to me that this is a strategy that membership teams can adapt to shape future member engagements. Knowing these annual rhythms can help associations to plan ahead or tweak an engagement strategy. Those metrics could point to content that performed well in 2018 and may be suitable to run again in 2019.

Content 103

Content Social Media Member Engagement Team 103

Slice-Works

NOVEMBER 9, 2017

This is what social media strategy does for you. Determining your social media strategy is the most important and impactful task. Why Social Media Strategy is a Good Investment. There are many goals that your social media strategy could focus on.

Social Media 28

Social Media Strategy Content millennials 28

Associations Now

JANUARY 8, 2020

percent) was the highest-performing day; in the 2018 report, Sunday (22.9 percent in 2018 to 2.60 Your social media strategy should focus on strengthening connections with customers and turning social data into actionable insights, says Katherine Kim at Sprout Social. percent) had been the No.

Las Vegas 86

Las Vegas Email Marketing California Software 86

Reid All About it

NOVEMBER 9, 2018

Learn what to expect from integrated learning experiences, why these solutions are so effective, essential elements for an integrated approach, common pitfalls to avoid when developing an integrated strategy, and how to measure, analyze and interpret results. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. Host: PCMA.

Chicago 175

Chicago DC Washington Software 175

Association Adviser

NOVEMBER 6, 2017

We are a team of 10 people managing external and internal communications, branding and media relations for public power. We manage our digital channels — website, social media, blogs, and publications. In 2018, we as an association will determine what we want to accomplish over the coming three to five years.

Communications 122

Communications Puerto Rico Social Media Newsletter 122

Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? When we launched our new brand in 2018 at our annual conference, Build Business, we rolled out a newly redesigned website and affiliated sites, social media platforms, and videos.

Survey 113

Survey Social Media Marketing Member Research 113