Higher Logic

JUNE 21, 2018

Here at Higher Logic, we’ve been working hard to analyze how associations have approached marketing automation in the past and how current strategies are evolving in an effort to best utilize new opportunities for improved efficiency and growth. The wait is over. The results are in.

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Report Marketing Survey Resources 149

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Wednesday, May 23, 2018 – from 1-2pm ET. Develop effective pricing and marketing strategies. The post How to Scale Online Learning: B2B Market Strategies for Assocations appeared first on WBT Systems. How can your organization expand online learning reach?

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Strategy How To Marketing LMS 150

Smooth The Path

DECEMBER 18, 2017

Too late to reflect on 2017 and plan 2018. Happy holidays and may 2018 be a wildly successful year for you! The post Start Preparing Your Association Now for 2018 appeared first on Smooth The Path. When we come back to the office January 2nd, it will be too late. That sounds odd, doesn’t it? Surely it cannot be too late.

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Associations Now

DECEMBER 18, 2018

Here are some of our favorites from 2018. But before we bid adieu to 2018, it’s worth circling back to a few of this year’s many smart Membership Hacks. The post Top Tips From 2018 Membership Hacks appeared first on Associations Now. If there’s one thing true in life, it’s that time flies.

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Higher Logic

OCTOBER 9, 2018

For Super Forum 2018, we’re riffing on our familiar motto All Together to bring you all three: Communicate I Collaborate I Elevate. Whether it’s a few platform questions or a deep dive into your strategy moving forward, we are here to help. 1x1 Consulting with Higher Logic Staff. Let’s talk shop! Stay tuned for sign-up information.

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Communications Conference Content Products 48

Optimist Consulting

MARCH 27, 2016

I was delighted to recently present at CHASE about how to develop your membership marketing strategy. I outline my thoughts below on how to develop a strong membership marketing strategy which will help you grow your membership. Why have a marketing strategy? Challenges for your strategy. “Our Vision. Our Mission.

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Associations Now

NOVEMBER 26, 2019

In a 2018 report, Omnipress found that more associations were repurposing content from their events , often to promote new ones. And this approach can translate to your general content strategy as well. The post Four Strategies for Effective Content Repurposing appeared first on Associations Now.

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Content Strategy Social Media Marketing 113

Associations Now

APRIL 23, 2020

Internal messaging can take advantage of strategies similar to those used in email marketing, such as consistent scheduling, link tracking, and segmenting. The post Why You Need an Internal Email Marketing Strategy, Too—Especially Right Now appeared first on Associations Now. Keep an eye on open rates.

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Email Marketing Strategy Marketing Communications 122

Higher Logic

DECEMBER 6, 2018

In the 2018 Membership Marketing Benchmarking Report from Marketing General, Inc., 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 2018 Membership Marketing Benchmarking Report. 32% – Demographic-based. Did you know….

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Associations Now

DECEMBER 18, 2018

So, as 2018 turns to 2019, it’s time to re-evaluate how to increase next year’s renewal rate—and attract new members in the process. — Meeting Minds (@MeetingMindsGR) December 18, 2018. The post Daily Buzz: 2019 Renewal Strategies appeared first on Associations Now. Also: why people flake on meetings. CMSWire investigates.

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Strategy Association Value Process Tips 90

Reid All About it

JANUARY 26, 2018

Make Your Marketing Technology Resolutions for 2018. Five-Steps to a CME Digital Content Strategy. A Thriving Environment: The State of Meetings in 2018. Tune in for an in-depth, data-focused session on the top 2018 trends and what that means for planners. Behind the Scenes: 2018 Convening Leaders LIVE. Host: ASAE.

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Higher Logic

SEPTEMBER 6, 2018

We recently released the 2018 State of Marketing Automation: Association Benchmark Report , which reported the three most popular automated campaigns for associations: New member onboarding. According to our 2018 Report, there was a 262 percent increase in the number of campaigns triggering a single email message to its recipients.

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Tips Marketing Report Communications 250

Blue Sky eLearn

DECEMBER 5, 2017

We held a variety of educational webinars such as How to Develop eLearning Pricing Strategies & Winning Value Propositions , Let’s Learn Together: Enhancing Online Learning with Communities , and The 6 Ws of Webinar Promotion: Fill More Seats with Qualified Prospects. We had a whole lot of fun doing it!

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Higher Logic

APRIL 25, 2019

In the months leading up to the event, we shared content like this: Super Forum 2018: We’re Back, and Better Than Ever. Communicate, Collaborate, Elevate: 3 Big Reasons Why You Should Attend Super Forum 2018. Award-Winning Success Stories from Super Forum 2018. Monitor social media feeds + hashtags.

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Massachusetts Social Media Conference Newsletter 226

Associations Now

MARCH 26, 2019

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. Michael Ringman, the CIO of TELUS International, noted in the piece that it means that you need to have a response strategy for all hours of the day.

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Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Alyssa Ford, Data and Strategy Lead at Tech Impact. Duane Capuano of Tecker International will facilitate a discussion on digital strategy/digital transformation. How close is your association’s IT leader to his description?

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WBT Systems

JANUARY 16, 2018

You’ve probably read a few yourself—including, we hope, the one published here last week about six non-obvious online learning trends for 2018. Every January, articles about trends take over the internet. But every association has a distinct audience who may behave differently than how trend-spotters predict.

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Higher Logic

APRIL 11, 2019

Let’s talk customer success statistics and strategy (AKA you should be paying close attention). 83% of Customer Success (CS) teams saw growth in team size last year [ 2018 Customer Success Salary Report, Totango ]. Usage of CS platforms rose from 25% to 43% from 2015-2018 [ 2018 Customer Success Salary Report, Totango ].

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Reid All About it

JANUARY 11, 2019

All the “most popular posts of 2018” posts that come out this time of year, like this one from MemberSuite , provide good intel. Hear our executive team discuss the technology trends that grew over 2018 and what they expect in nonprofit technology in 2019. A+ Strategies for C-Suite Communications (Alexandria VA Brown Bag).

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Associations Now

OCTOBER 26, 2018

And it needs a branding strategy to become more recognizable. Lane shares three tactics to use in your branding strategies: Tell a story. “No — Deirdre Reid, CAE (@deirdrereid) October 26, 2018. Just because someone had success with one strategy doesn’t mean it’s right for the problem you need to solve.

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Associations Now

MAY 10, 2019

Here are a few internal communications strategies to try. When it comes to internal comms, strategies, of course, vary greatly. And there are always new tools, including technical ones, that can make the ground under your employee communication strategy feel a little shaky or over the top. Gallagher & Co.

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Communications Strategy Software Course 96

Event Industry News

SEPTEMBER 20, 2018

SpotMe , the leading provider of enterprise engagement platforms, has been shortlisted in five categories at the Event Technology Awards 2018: Best Hybrid or Live Streaming Solution, Best Use of Technology for Engagement & Interaction, Best Use of Technology for Audience Participation, Best Event Networking Technology, and Best Event App.

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Event Industry News

NOVEMBER 6, 2018

The Croke Park team are delighted to be shortlisted for the Event Technology Awards 2018 recognising the critical role technology plays at venues and events. DoubleDutch shortlisted at the Event Technology Awards 2018. Hubb shortlisted at the Event Technology Awards 2018. Priava Shortlisted for the Event Technology Awards 2018.

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Spark Consulting

APRIL 23, 2019

In the spring of 2018, I had the opportunity to attend one of my favorite conferences in the association year: digitalNOW. Risk: The Missing Link Connection Strategy to Implementation , co-authored with Jamie Notter, Human Workplaces, and Leslie White, Croydon Consulting.

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New Mexico Case Study Innovation Conference 186

Event Industry News

FEBRUARY 22, 2019

Boasting a packed educational programme across five sector-specific stages, here you can catch up with content that you may have missed from 2018’s event. From the Brand and Buzz Stage at Event Tech Live 2018. Speaker: Eran Ben-Shushan. Learn different methods to maximise your events full potential.

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Strategy Marketing Social Media Education 80

Higher Logic

JULY 17, 2018

In The State of Community Management 2018 Report (SOCM 2018) nearly half of the community professionals surveyed reported “significant stress or burnout.” Only 23 percent of communities surveyed for the SOCM 2018 actually calculate ROI and from there, only 6.3 SOCM 2018). And we’re not alone. No wonder we’re exhausted!

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Resources Survey Report Team 111

Associations Now

AUGUST 8, 2019

Consider these three self-care strategies. CareerCast’s “ Most Stressful Jobs of 2018 ” report ranked meeting planning as the fifth most-stressful job based on 11 factors like deadlines, physical demands, competition, and working in the public eye. So, what are some self-care strategies for meetings pros to consider? Need proof?

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Strategy Columbus Chicago Social Media 84

Reid All About it

DECEMBER 7, 2018

Mon 12/10 at 1 p.m.* – ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition. Hear the 2018 award winners detail the process of carrying out their project, challenges and successes, and what made them decide to submit for the Gold Circle Award. Payroll for Nonprofits & Libraries: 2018 Law Changes that Affect You.

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Washington DC Tips Library 186

Reid All About it

NOVEMBER 30, 2018

Before you go, check out DelCor’s Guide to the 2018 ASAE Technology Conference. 2018 has been a year of innovation and evolution, especially in the world of event technology, but have these new advancements proven effective for live experiences? ASAE Gold Circle Awards – 2018 Winners Webinar: Marketing Edition.

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Innovation Technology DC Tips 191

Associations Now

OCTOBER 16, 2018

— Karen Greenbaum (@KarenGreenbaum) October 16, 2018. The post Daily Buzz: Agile Development Strategies appeared first on Associations Now. “As long as we are human, we're hardwired with biases–both conscious and unconscious.” Great insights from Jane Matthews on fighting your unconscious #bias. John Brandon from Inc.

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Strategy Tips Leadership Tools 79

Association Success

NOVEMBER 9, 2020

For those of you not familiar with the platform, TikTok has become a place of major cultural significance with many Generation Z’ers and their younger counterparts — becoming the fastest growing social media app since its launch in 2018. Take the Washington Post, for example.

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Strategy Washington Social Media Video 89

Association Success

DECEMBER 19, 2018

We can look to for-profits for best practices in technology and strategy, while keeping in mind that membership organizations are unique.). Dave spoke in the “Content Strategy and Designing for Relevance” session during SURGE Optimism 2018, an interactive virtual conference hosted by AssociationSuccess.org on November 7th-9th.

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Content Strategy Revenue Communications 76

Blue Sky eLearn

DECEMBER 28, 2018

There are numerous technologies, strategies, and methodologies for deploying these strategies, so we will talk about best practices and key aspects to think about when trying to achieve your organization’s monetary goals. Host and sell live and on-demand virtual events.

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Content LMS Course Revenue 200

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. Marketing General’s report provides a helpful analysis on successful strategies for association due discounts, so refer to the report for those strategies. No, no, no.

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Tools eBook Report Learning Management System 258

Blue Sky eLearn

APRIL 8, 2019

I answered honestly, “I learned strategies for mentoring and new teacher induction.”. attitudes, beliefs, feelings, awareness, opinions, or preferences) ( Robinson & Leonard, 2018, p. I recently attended a webinar on mentoring and induction programs for new PK-12 teachers. Feedback Survey Fails. Behaviors (e.g., Abilities (e.g.,

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Survey Course Examples Strategy 223

AssociationChat

MARCH 28, 2023

How can association leaders use valuegraphics for making better decisions about everything from strategy to marketing? In 2018, Inc. Why Values Are the Future of Data and Demographic Stereotypes Must Die David Allison The post Valuegraphic Strategy for a Values-Driven World appeared first on Association Chat.

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Strategy Project Leadership Marketing 64

Higher Logic

JUNE 12, 2018

Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report. Start with these steps: Strategize: Do you have a measurable, operational strategy laid out for your online community? If not, use the data you’ve found to put your strategy together.

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