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AUGUST 9, 2019

You definitely want to check out the 2019 edition of the Association LMS Buyers Companion from the good folks at Talented Learning. The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree.

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Columbus millennials LMS North Carolina 39

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JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Tue 1/7 at 12 p.m.

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Chicago New Jersey Arlington Committee 259

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

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Review Raleigh Education Class 259

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JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. But for 2019, we came armed with data.

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Los Angeles DC Washington Phoenix 186

Associations Now

OCTOBER 18, 2024

But association members and customers look for good deals too, and the International Society of Automation has enjoyed remarkable success with a dedicated Black Friday sale since ISA piloted it in 2019. We started off with a smaller selection of our most popular training courses and our certification courses,” she says. “We

Discount 52

Discount Course Certificate Revenue 52

Higher Logic

MAY 29, 2020

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

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Social Media Member Engagement Tools Revenue 254

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Attendees will also gain insight by learning benchmarks for success as revealed in the 2019 Global NGO Technology Report. Newman, Greater Good Magazine ). 1 CAE credit.

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DC Washington Education Content 50

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). The other is another José Andrés recipe from Milk Street (Sep/Oct 2019 issue) for cauliflower with smoked paprika, honey and sherry vinegar. Presenter: Mark Bornstein, VP of Content Marketing, ON24.

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Chicago Education Baltimore Content 243

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FEBRUARY 28, 2020

Lifecycle marketing is where it’s at, says Julia McCoy at Marketing Profs. This Bon Appetit shortcut gave me an excuse to buy really good kielbasa from Mae Farm —they’re right next door to my seafood store in the farmers market. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Washington DC Education System 44

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AUGUST 24, 2018

He says associations have the opportunity to connect with these professionals by offering credentials and certifications that help them move forward in their careers. Chandar Pattabhiram suggests building a tribe by using evangelistic marketing, community intelligence and, my favorite, educational marketing. 1 CAE credit.

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Chicago Washington Innovation Tools 37

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FEBRUARY 14, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Sofia Leiva, Marketing Programs Manager, 3Play Media. Georgia McGoldrick, Product Marketing Specialist, 3Play Media. User-centric design isn’t a nice-to-have in today’s market. Tue 2/18 at 1 p.m. Host: TechSoup.

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DC Education Washington Content 243

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MARCH 15, 2019

Here’s a quick path to burnout: all the tedious tasks associated with certification processes , yuck, been there. Meetings Master Classes 2019 Session 3: Accountability and Conflict Management – A Planner’s Guide. They’re seeking more ROI as they compare the value of association sponsorships with other marketing opportunities.

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DC Washington Denver Strategy 150

GrowthZone

MARCH 13, 2021

Editor’s note: This article was originally posted on September 23, 2019. This article will help you compare and evaluate the best association management software currently on the market. . Upgrades: Website Builder, Marketing Automation, Sales Funnel, and Continuing Education modules. It has been updated. Generate revenue.

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Association Management Software Price Membership Management 148

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JULY 19, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Brandy Keller, Director of Product Management and Product Marketing, Community Brands – MIP Fund Accounting. 2019 PCMA EduCon Rebroadcast. Daniel Ku, director of marketing at PostBeyond. Host: PCMA.

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Arlington DC Washington LMS 34

Higher Logic

DECEMBER 2, 2019

Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter. The Facebook group seemed to meet a real need for marketers to connect and share advice, memes, and strategies, and engagement is high. Marketers want inspiration for new campaigns.

Examples 156

Examples Software Review Newsletter 156

GrowthZone

JUNE 21, 2021

Marketing automation. Email marketing. FEATURES: Marketing. Email marketing. Education subscriptions and certifications. Today, the focus has moved toward member experience and engagement, which led to the Event Farm acquisition in 2019, allowing them to add more event functionality to their platform.

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System Software Directory Membership Management 148

Event Industry News

OCTOBER 14, 2019

Aleksandra Panyukhina, Head of Event Marketing at SEMrush. Aleksandra is a highly skilled event marketing professional with more than 10 years of experience in business, entertainment and sport events. Alison Church, Marketing Director at Easyfairs UK & Global. Read the Event Tech Q&A here.

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Technology Charlotte Conference Products 65

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

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Strategy Marketing Tips Email Marketing 98

Associations Now

MARCH 15, 2019

So, when it comes to getting started, Event Marketer suggests these do’s and don’ts: Do work with a technology partner. Brands have expertise in plenty of spheres—their key markets, their products, their customer bases—but developing ways to use cutting-edge technology isn’t usually one of them,” Kait Shea says in the post.

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Certificate Software System Technology 92

Associations Now

MARCH 7, 2019

Also: Market your educational offerings to employers. That’s according to The Infinite Dia l 2019 [PDF], a survey from Edison Research and Triton Digital. Key findings show that social media is a saturated market. — MemberSuite (@membersuite) March 6, 2019. They have the power of the purse.

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Social Media Certificate Education Survey 89

Associations Now

APRIL 19, 2019

Keeping certifications in the domain of associations at [link] #assnchat #assnprofs pic.twitter.com/s969WlcmUJ. — Association Success (@assn_success) April 19, 2019. Email marketing isn’t a science, but these psychology-based tips from ClickZ can make your messaging more engaging. From the WBT Systems blog.

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Certificate Guidelines Email Marketing Technology 90

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Peruse this checklist to find out. Ann Handley, Emma ). David Nield, Wired ).

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North Carolina Education Project Content 34

Reid All About it

MARCH 3, 2023

WBT Systems shares several association examples of self-assessment tools and programs for choosing a career path or course of study, preparing for a certification exam, or improving business practices and policies. Self-assessments reveal where you need to improve your skills and what you need to learn. Subscriptions. More info/register.

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Revenue Tools Education Member Experience 39

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JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. For many of us, the answer is a resounding “Yes.”

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Revenue Montana Case Study Education 259

Reid All About it

NOVEMBER 1, 2019

The weekly list of free educational events and resources for the association community… Billhighway and Mariner Management just released the 2019 Chapter Benchmarking Report. WBT Systems provides ideas on how to market and arrange an annual event that will help your members develop a year-round learning habit. Tue 11/5 at 12 p.m.

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Washington Social Media Education Content 34

Associations Now

MAY 17, 2019

That’s where association credentialing and certificate programs come in. As many young adults question the value of college, the credentialing and certification industry is stepping in to fill the gap as an affordable alternative to a four-year degree. — John H Baker, CAE (@JohnHBakerCAE) May 17, 2019.

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Certificate Education Resources Project 80

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

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Social Media Revenue Washington DC 39

Associations Now

MAY 13, 2019

The FIDO2 certification , effectively, will allow Microsoft to move past passwords entirely with future updates of Windows—something the company plans to do with its Windows 10 May 2019 update. Over time, market forces will make the password less and less interesting, less viable, and less effective.”.

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Certificate Tools Course Examples 87

Associations Now

SEPTEMBER 13, 2019

Don’t exclude them by marketing only to members. Also: why meeting planners should collaborate with digital marketers. Of the many perks in joining an association, learning and certification programs rise to the top. — Aventri (@AventriSoftware) September 12, 2019. The fact is, not all nonmembers want to be members.

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Education Marketing Sample Certificate 52

Associations Now

JANUARY 23, 2019

— APTA (@APTAtweets) January 23, 2019. The center will be LEED Silver certified and receive FitWel’s highest certification. Limiting your goals can limit your organization’s progress , from Nonprofit Marketing Guide. A New Beginning for APTA.

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Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Why “Association Hustle” is Your Best Resource for 2019.

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DC Arlington Washington LMS 170

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OCTOBER 25, 2019

Only 45% of the freelancers participating in the study do “skilled services”—like programming, business consulting, marketing and, ahem, writing. Is the freelance sector in your association’s market growing as well? Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

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Review Education Tips Technology 85

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SEPTEMBER 6, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. CDT – Digital Transformation 2019: Now, Next Year and Beyond (ASAE Technology Section Council Roundtable – Chicago IL). Turn Member Engagement and AMS Data into Effective Marketing. or subscribe for updates.

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Chicago LMS New York Member Engagement 37

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FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

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Content Education Recruitment Recruiting 39

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JUNE 19, 2020

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Most companies use their marketing budgets for sponsorships and partnerships. Marketing Your Educational Products: How to Write Effective Web Copy to Reach Audiences. What You Need to Know about CEIR’s Head of Marketing Study.

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Video Conference Revenue Content 221

Reid All About it

SEPTEMBER 21, 2018

A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Are they a good way for an association to “start to get into the business of certification?” ” Do they carry the clout and legal weight of a regular certification?

North Carolina 34

North Carolina DC Washington New York 34

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APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. More info/register.

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DC Recruitment Recruiting Washington 207