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2019 Marketing Strategy: Food for Thought From Seth Godin

Higher Logic

The start of a new year is a great time to reevaluate your current marketing strategy and decide which tools and changes you can implement to drive maximum success in the months ahead. Resource: 3 Customer-Focused Benefits of an Online Community. Is your current strategy promoting positive change? Be willing to learn.

Marketing 257
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Ace 2019 with 6 Expert Marketing Strategy Tips

Higher Logic

If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Ensure s ales operations and marketing operations are in close communication. Your new strategy could be un - gating more content or giving visitors one form to fill out that unlocks a resource library.

Marketing 184
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10 Association Communications Stats with Tips to Reach Younger Members More Effectively

Higher Logic

The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. 10 Association Communications Stats + Membership Tips.

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Making Connections at Higher Logic’s Annual Conference: Super Forum 2019

Higher Logic

Editor's note: Anne-Margaret, online community manager for the American Association for Clinical Chemistry (AACC), shares her perspective on Super Forum 2019. For example, who owns your online community ? It fascinates me to learn where, in an association, the online community manager sits. Breakout Sessions.

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2019 State of Community Management: What Now? 5 Stats with Action Items for Executive Stakeholders + Community Leaders

Higher Logic

The data published in The Community Roundtable’s 10th Annual State of Community Management report was collected from 325 community programs between January and March 2019. Communities are change agents, there’s no doubt about it. Be Deliberate with Data: Advanced Strategies Get More Support.

Report 166
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It’s about good old communications

Mariner Management

One thing is certain; if there is one essential truth about component relations it’s that we are in a partnership with our chapters and nothing is more effective at maintaining those partnerships than good old fashion communications. Two-thirds of the battle is just communications. Not everyone communicates or learns in the same way.

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Use a Content Calendar to Engage Members in 2019

Associations Now

The member experience ebbs and flows with activity throughout the year, which is why a content calendar can help you plan for member engagements in 2019. At the start of a new year, it’s a good idea not only to set a few New Year’s resolutions , but also to think about upcoming activities and ways you’ll engage your members in 2019.

Content 108