Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

DECEMBER 21, 2018

Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. B2B content marketing predictions and trends for 2019. TopRank Marketing ). Mon 1/8 at 1 p.m.* – 10 Website and Email Marketing Best Practices for Small Nonprofits. CAE credit.

Email Marketing 175

Email Marketing Social Media Library millennials 175

Higher Logic

AUGUST 1, 2019

The Membership Marketing Benchmarking Report from Marketing General Inc. reports which recruitment marketing channels have performed the best for associations (trade and professional). In the survey, associations were asked to select “Which recruitment marketing channels get your organization the most new members?”.

Recruitment 195

Recruitment Recruiting Certificate Discount 195

Nonprofit Marketing Guide

FEBRUARY 3, 2021

In doing research for next week’s webinar Email Marketing Trends for Nonprofits webinar series, I came across the 2020 Email Deliverability Benchmark Study done by Validity. 2020 Email Deliverability Benchmark Study. We have been stressing this for a few years now. Want more help implementing these best practices?

Email Marketing 129

Email Marketing Sample America Report 129

Associations Now

OCTOBER 2, 2018

How can you make your association better in 2019? As Q4 kicks off, it’s important to look ahead and start creating strategies for 2019. Whatever it was, brainstorm ways to not only leverage that in 2019, but to make it even better.”. What’s the one thing you want to achieve in 2019? Also: Onboarding new members.

Committee 85

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Associations Now

AUGUST 22, 2019

A new report from email deliverability firm Return Path shows that senders are getting better at protecting their reputations—but there’s still plenty to do to keep those reputations strong. Want to ensure your marketing messages aren’t growing less effective over time?

Email Marketing 49

Email Marketing Report Marketing Analysis 49

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. Promoting upcoming events.

Newsletter 108

Newsletter Tips Email Marketing Social Media 108

Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). What to open? What to ignore?

Tips 166

Tips Email Marketing Newsletter Communications 166

Associations Now

FEBRUARY 6, 2020

In a 2019 report on digital ad spending , the research firm eMarketer predicted that total spending on digital advertising will grow to $151 billion in 2020, making up 58.5 But what if your goal is to market your brand, rather than a product? In those cases, 55 percent of social marketers said they struggled with ROI.

Social Media 123

Social Media Email Marketing Strategy Report 123

MemberClicks

FEBRUARY 9, 2023

Based on a recent Marketing General report , associations that saw spikes in new membership or member renewal rates 80% or higher in the last five years said their value proposition was compelling or very compelling. But creating a membership marketing strategy from scratch can be a daunting task.

Strategy 98

Strategy Marketing Tips Email Marketing 98

Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. When should nonprofits send an email? percent in 2019.

Las Vegas 97

Las Vegas Email Marketing California Software 97

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Newman, Greater Good Magazine ). 1 CAE credit.

DC 50

DC Washington Education Content 50

Nonprofit Marketing Guide

MARCH 22, 2019

Are you ready for this week’s best articles, posts, tips, and more from around the world of marketing and fundraising. This week we are talking crowdfunding, making your Form 990 work for you, as well as email and content marketing stats. Bloomerang shares 3 Ways to Use Your Form 990 as a Marketing Tool.

Communications 51

Communications Atlanta Case Study Email Marketing 51

Nonprofit Marketing Guide

FEBRUARY 1, 2019

New Orleans, LA It’s Friday so you know what that means – the best articles, posts, tips, and more from around the world of marketing and fundraising – that’s what! This week we have email marketing tips, how to newsjack the game this weekend and year-end fundraising results.

Communications 54

Communications Press Release Newsletter New York 54

Nonprofit Marketing Guide

DECEMBER 21, 2018

But don’t despair – I am looking to the future and gathered the best articles and posts on marketing and fundraising trends and advice for 2019. Before you leave for the holidays, get your Annual All-Access Pass and be set for all of 2019! Sale ends January 4, 2019. Find out How to Dominate Google in 2019.

Communications 55

Communications Press Release Social Media Email Marketing 55

Nonprofit Marketing Guide

JUNE 21, 2019

I am taking a few days off to spend time with the family, but I would never leave you without the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. We have a lot on Instagram with some email and video marketing thrown in. Nonprofits led open rates with 20.39%).

Communications 55

Communications Press Release Social Media Video 55

Nonprofit Marketing Guide

MARCH 29, 2019

Now let’s get into the best articles, posts, tips, and more from around the world of marketing and fundraising. It’s time for Mixed Links… Find out what’s working and what isn’t with these 10 Metrics to Track When Analyzing Your Social Media Marketing. Here are 4 Examples of Content Marketing in Action.

Communications 54

Communications Social Media Newsletter Email Marketing 54

Reid All About it

FEBRUARY 15, 2019

Some quick hits before we get to the list of next week’s free webinars: Excellent advice on content marketing for associations—advice that works for any organization. Presenter: Julia Campbell, Founder of J Campbell Social Marketing. Improving Nonprofit CRM Data Management in 2019. Ernie Smith, Associations Now ).

Social Media 170

Social Media DC System Education 170

Nonprofit Marketing Guide

OCTOBER 4, 2019

Despite the weather still feeling like summer where I live, I have pushed through the heat to bring you the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Return to Sender: Email Marketing Is NOT Dead, But It Needs Rejuvenation. 7 Mistakes to Avoid with Email Newsletters.

Communications 54

Communications Social Media Newsletter Discount 54

Reid All About it

NOVEMBER 2, 2018

Many of my content marketer friends, acquaintances, and clients will appreciate this one. Andy Crestodina at Orbit Media Studios writes about seven habits of highly effective content marketers. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. Tue 11/6 at 12 p.m.

Chicago 38

Chicago DC Tools LMS 38

Nonprofit Marketing Guide

JANUARY 15, 2020

For this year’s Nonprofit Communications Trends Report , we decided to survey the extent to which nonprofits are implementing good email list management practices. We at Nonprofit Marketing Guide aren’t “the sky is falling” alarmist types by nature. That’s the email jargon for “your emails will go straight to the spam folder.”

Email Marketing 104

Email Marketing Survey Analysis Communications 104

Associations Now

MARCH 1, 2019

With the rise of increased inbox organization in email platforms, particularly in Gmail, it’s easier than ever to get an email in your inbox and never see it. And that disengagement can lead to future appearances in the spam folder, says email marketing service Return Path. So what’s an email marketer to do, anyway? “In

Report 101

Report Email Marketing Education Survey 101

Nonprofit Marketing Guide

SEPTEMBER 20, 2019

I have had a very long week and am ready to kick off the weekend with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. If email marketing is more your thing, I also found The Ultimate Guide to Email Design. New Orleans, LA. Good afternoon to you! Have a safe weekend!

Communications 56

Communications Guidelines Tips Email Marketing 56

Nonprofit Marketing Guide

AUGUST 23, 2019

I hope you had a good week and are ready to join me for the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. Here are 45 Essential Social Media Marketing Statistics for 2019. Find out “How Does Email Marketing Stack Up Against Other Marketing Strategies?”

Communications 50

Communications Atlanta Tips Email Marketing 50

Associations Now

FEBRUARY 1, 2019

Litmus’ 2019 State of Email report highlights the issues to watch out for (including Google AMP’s email variant) and trends to follow in email this year. Last year was pretty crazy on the data and privacy front, with the implementation of GDPR proving nerve-wracking for marketers. Here are the highlights.

Report 82

Report Email Marketing Tools Technology 82

GrowthZone

JUNE 21, 2021

Marketing automation. Email marketing. FEATURES: Marketing. Email marketing. Today, the focus has moved toward member experience and engagement, which led to the Event Farm acquisition in 2019, allowing them to add more event functionality to their platform. E-marketing. Financial reporting.

System 148

System Software Directory Membership Management 148

Multiview

DECEMBER 12, 2019

As it does every year, Marketing General Inc. this summer released its 2019 Membership Marketing Benchmarking Report. For a decade… The post Association New Year’s Resolution: Honing Digital Marketing appeared first on MultiView.

Marketing 59

Marketing Report Email Marketing 59

Higher Logic

MAY 29, 2020

Social media groups are free, but you don’t own your member data, these lack community management tools, and to top it off, engagement is much, much lower in a social media group versus an owned community ( The Community Roundtable, 2019 ). Data : You don’t own your member data – the social media platform does.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. – Cause-Related Marketing, Sweepstakes, Raffles, and Other Charitable Promotions: Being Creative and Compliant (Washington DC and webinar). Pat on head. Take note! ( Tue 11/13 at 12 p.m.

Chicago 175

Chicago DC Washington Software 175

Event Industry News

JANUARY 31, 2020

“MENA is becoming a huge draw for UK technology providers due to the sheer amount of companies looking to expand into the market. The news follows a whirlwind 12 months for EventsCase, which announced the release of two new features, gamification and email marketing, in light of a £1.4

New York 76

New York Email Marketing Class Software 76

Associations Now

JANUARY 21, 2019

Now it’s email marketing’s turn to go through the M&A wringer. This is thanks, in large part, to Campaign Monitor, which isn’t the biggest household name in the email marketing space (that honor goes to podcast-famous MailChimp) but has made itself hard to ignore due to a series of acquisitions within the past year.

Email Marketing 93

Email Marketing Software Course Tools 93

Event Industry News

DECEMBER 13, 2018

was founded to help businesses improve their marketing experiences at corporate events. Our event marketing platform is easy to use, fast to install and offers total autonomy to event organisers. A year later, the first version of the product was created. InEvent, Inc. Our mindset has been always on the client’s needs.

Technology 91

Technology Maine Email Marketing Software 91

Associations Now

JULY 2, 2019

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

Recruitment 87

Recruitment Recruiting Minnesota Georgia 87

Reid All About it

NOVEMBER 8, 2019

WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. MemberSuite explains the differences between customization and configuration, why you should think twice about AMS customization , and how many systems are customized even when they’re not marketed as such. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Event Industry News

DECEMBER 9, 2019

JET Summit 2019. Upgrading to JET Data Pro means that event organisers can store all of their data within a secure, compliant system for greater clarity and enhanced marketing capabilities. On Wednesday 4th December, Jonas Event Technology held its very first customer summit. JET Reporting. JET Powered Solutions.

Technology 52

Technology Newsletter System Products 52

Associations Now

JANUARY 28, 2019

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. — Business 2 Community (@B2Community) January 26, 2019. Associations send out so much email that the occasional list cleaning is a sheer necessity sometimes. Clean Your List.

Member Research 85

Member Research Strategy Sample New York 85

Nonprofit Marketing Guide

NOVEMBER 1, 2019

Let’s warm up with the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. We have some goodies left over from Halloween, email marketing and LinkedIn news, and how not to pitch a guest post. Here are 5 Tech-Driven Factors Reshaping Digital Marketing.

Communications 40

Communications Boston Email Marketing Review 40