This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The first step to developing a 2019memberengagement plan is looking back at 2018’s engagement metrics. Mon 1/8 at 1 p.m.* – 10 Website and EmailMarketing Best Practices for Small Nonprofits. Presenter: Adele Cehrs, CEO and founder, Epic: A Real-Time Marketing & PR Agency. CAE credit.
Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, memberengagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). What to open? What to ignore?
Find out how to become an experience-driven organization, what micro-moments are, how to be in the moment with your members, and how easy technology can enable these meaningful experiences. Marketing Trends to Watch for in 2019. Even marketers can’t predict what will happen tomorrow. More info/register. 1 CAE credit.
Emailmarketing platform According to recent reports, emailmarketing is one of the top three tactics for driving membership generally, and 76% of surveyed associations said email is effective when re-engaging lapsed members. So, emailmarketing should be one pillar of your membership marketing plan.
Editor’s note: This article was originally posted on September 23, 2019. Leveraging a robust AMS system engagesmembers and helps you develop your association, while automating many mundane and repetitive tasks. Grow membership and revenue fast with sales funnel and marketing automation. It has been updated.
A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. CST – Mapping the Journey to Long-Term MemberEngagement (Chicago IL). Presenter: Michelle Brien, VP Marketing and Product Strategy, WBT Systems. Pat on head. Take note! (
Also: Fun ideas to boost memberengagement. Emailmarketing is an incredibly effective way to reach your audience —that is, if anyone’s listening. If you need to grow your organization’s email list, there are several think-outside-the-box strategies to implement, says Sean Kosofsky on the Wild Apricot blog.
It’s 2019 and people interact with technology all day from their mobile device to systems at work to smart devices at home. Why do staff members and associations members keep saying ‘I don’t know anything about IT’ then? Five Plays for Click-Worthy EmailMarketing. Tue 11/12 at 2 p.m.
We hope you will learn from these user stories and how you can grow member value, increase productivity, and boost revenue while using GrowthZone’s software solutions. The first blog post in the series featured competition entries sharing how using the GrowthZone solution increases memberengagement. But what is it?
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.
While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, emailmarketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.
We organize all of the trending information in your field so you don't have to. Join 57,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content