Associations Now

JANUARY 28, 2019

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. — Business 2 Community (@B2Community) January 26, 2019. Associations send out so much email that the occasional list cleaning is a sheer necessity sometimes. Why is that—and what does it say about the next generation of work?

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Associations Now

FEBRUARY 6, 2020

One strategy might be to think of social as a venue for soft leads. The trend line is clear: Social media remains the centerpiece for many organizations’ ad-spending strategies, and its role is growing. percent of the media spending pie. This is despite the fact that ROI for social advertising is difficult to track. In the Smartly.io

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MemberClicks

FEBRUARY 9, 2023

To articulate your value proposition to current and prospective members, you need to build a membership marketing strategy to spread the word. Targeted marketing for your association can help you reach and connect with new members, as well as better engage your current ones. But that’s where a marketing plan can help.

Strategy 98

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Higher Logic

MAY 8, 2019

Let me guess – your inbox is overflowing with so much content that you don’t know which way is up, much less which emails are worth your time. It’s a relatable circumstance for anyone with an email address (and fun fact: active email accounts are expected to hit 5.6 billion by 2019). Association Email Strategy Takeaway.

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Associations Now

JANUARY 8, 2020

A 2019 Campaign Monitor report reveals the latest email marketing trends. In a year when worldwide email open rates decreased, nonprofits bucked the trend. Nonprofits were behind only government organizations in email open rates last year. When should nonprofits send an email? percent in 2019.

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Reid All About it

FEBRUARY 15, 2019

How to Create an Analytics Strategy & Roadmap. Presenter: Garth Jordan, Senior Vice President, Corporate Strategy at the Healthcare Financial Management Association. Improving Nonprofit CRM Data Management in 2019. Learn how to take your donor data management to the next level in 2019. More info/register.

Social Media 170

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Reid All About it

OCTOBER 11, 2019

Packed with practical advice and customized for small NGOs on a limited budget, this webinar will stress the importance of engaging website design, strategic email marketing, and current trends in online fundraising and social media. Presenter: Jake Fisher, co-founder of Bridges Strategies. More info/register. 8 CAE credits.

DC 50

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Higher Logic

MAY 29, 2020

Looking to personalize and target your email communications strategy to different member segments? The Promotional Products Association International used this strategy to promote their community launch , boosting their initial success. Check out our worksheet, Top 5 Automated Campaigns for Associations.

Social Media 254

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Nonprofit Marketing Guide

MARCH 29, 2019

It’s time for Mixed Links… Find out what’s working and what isn’t with these 10 Metrics to Track When Analyzing Your Social Media Marketing. John Haydon shares 6 Strategies to Grow Your Nonprofit Email List with Facebook. Here are 4 Examples of Content Marketing in Action. on the Classy blog.

Communications 54

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Nonprofit Marketing Guide

DECEMBER 21, 2018

But don’t despair – I am looking to the future and gathered the best articles and posts on marketing and fundraising trends and advice for 2019. Before you leave for the holidays, get your Annual All-Access Pass and be set for all of 2019! Sale ends January 4, 2019. Find out How to Dominate Google in 2019.

Communications 55

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Reid All About it

NOVEMBER 2, 2018

Besides having a strategy for how your association will use the data in your care, you should follow these six principles for collecting and updating member data. Many of my content marketer friends, acquaintances, and clients will appreciate this one. Marketing Trends to Watch for in 2019. More info/register. Host: niUG.

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Nonprofit Marketing Guide

OCTOBER 4, 2019

Return to Sender: Email Marketing Is NOT Dead, But It Needs Rejuvenation. Nonprofit Tech for Good put together a list of 39 Social Media Stats from the 2019 Global NGO Technology Report. October 15 & 17: Video Strategy for Nonprofits: What to Create and How to Get the Most Out of It. Have a GREAT weekend!

Communications 54

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Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Make the format approachable.

Strategy 56

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Nonprofit Marketing Guide

AUGUST 23, 2019

Here are 45 Essential Social Media Marketing Statistics for 2019. Find out “How Does Email Marketing Stack Up Against Other Marketing Strategies? Find out “How Does Email Marketing Stack Up Against Other Marketing Strategies?”

Communications 50

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Reid All About it

NOVEMBER 8, 2019

It’s 2019 and people interact with technology all day from their mobile device to systems at work to smart devices at home. Five Plays for Click-Worthy Email Marketing. From subject lines to segmentation to deliverability, hear about the top five plays to send your email performance through the roof. 1 CAE credit.

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Reid All About it

NOVEMBER 9, 2018

A few quick hits before we get to this week’s list of free webinars: Need to know info: the ultimate guide to Google ranking factors in 2019. Presenter: Brooke Homar, Director, Strategy & Data, Freeman. Presenters: Natalie Cheney, CEO, and Shaun O’Reilly, VP of Marketing, MemberSuite. Pat on head. Take note! ( 1 CAE credit.

Chicago 175

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Associations Now

APRIL 19, 2019

— Association Success (@assn_success) April 19, 2019. The Sprout Social blog outlines how to devise a comprehensive Facebook strategy. Email marketing isn’t a science, but these psychology-based tips from ClickZ can make your messaging more engaging. The history of your organization doesn’t solidify its future.

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Associations Now

JULY 2, 2019

“Of the young nonmember audience that we specifically targeted, we converted many prospects both in the pilot and national campaign,” says Vinnie Schneider, a brand manager at Dovetail, a marketing agency that worked alongside AOA. “We Email marketing. Here’s how the AOA team did it. Social media advertising.

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Associations Now

JANUARY 21, 2019

Now it’s email marketing’s turn to go through the M&A wringer. This is thanks, in large part, to Campaign Monitor, which isn’t the biggest household name in the email marketing space (that honor goes to podcast-famous MailChimp) but has made itself hard to ignore due to a series of acquisitions within the past year.

Email Marketing 93

Email Marketing Software Course Tools 93

Associations Now

OCTOBER 11, 2019

Email marketing is an incredibly effective way to reach your audience —that is, if anyone’s listening. If you need to grow your organization’s email list, there are several think-outside-the-box strategies to implement, says Sean Kosofsky on the Wild Apricot blog. Also: Fun ideas to boost member engagement.

Email Marketing 72

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Nonprofit Marketing Guide

MARCH 26, 2021

Julia Campbell shares 6 Ways to Improve Your Nonprofit Email Marketing Right Now. And Darren Rowse has Tips to Help You Manage Your Email. Instagram Study] 102,700,573 Posts Show How Instagram Engagement Rate Decreases Back to Its Initial Values From 2019. Find out How to Build a Stronger Team: On Zoom or In-person.

Communications 73

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Nonprofit Marketing Guide

SEPTEMBER 5, 2019

Half of the battle with successful email marketing is getting your emails opened, period. The decision to open an email is made in a split second (actually less than that). The Sender or From Line) What is this particular email about and do I care right now about that? CHANGE THE SENDER BASED ON SEGMENTS.

Email Marketing 77

Email Marketing Newsletter Communications Examples 77

Nonprofit Marketing Guide

NOVEMBER 2, 2018

For more on Instagram, learn Why and How You Should Use Instagram’s IGTV to Improve Your Social Media Video Strategy. Rand Owens shows you How to Combine Facebook Ads and Email Marketing for Better Conversions. January – June 2019 : The Communications Director Mentoring Program. Learn More and Register.

Communications 53

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Associations Now

AUGUST 5, 2019

When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but algorithms aren’t perfect, and they can create content blind spots if you’re not careful. — Jarett Wieselman (@JarettSays) July 25, 2019. If your content strategy is creating gaps, don’t just rethink the content.

Content 74

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Nonprofit Marketing Guide

JANUARY 14, 2020

The 2020 Nonprofit Communications Trends Report has both good news and bad news to share, compiled from the answers of 625 nonprofit communications professionals who took our annual survey in November 2019. It’s free to download. I am also presenting a free webinar on Thursday, January 30 on the Trends Report results. The Good News.

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Nonprofit Marketing Guide

DECEMBER 4, 2019

The most effective communications strategies so you can make important decisions on the fly. You don’t have to start from scratch – you can just tweak their proven foundations and strategies for your organization. (That’s $200 off the regular price.). What’s not to love about the All-Access Pass?

Communications 52

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Achieve

AUGUST 12, 2021

a thorough fundraising strategy. As of 2019, 90.4% Craig focuses on digital strategy using email marketing, online advertising campaigns, SMS campaigns, CRM management, reporting/analytics for KPIs, and more. Effectively inspiring millennial donors to get involved in your next peer-to-peer campaign requires.

millennials 82

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Expo Logic

DECEMBER 27, 2019

Event MB also reports that, between 2018 and 2019 alone, all-in-one event management software adoption grew from 9% to 36% — tripling the number of users who are now harmonizing their business' software suites into a central platform. Analytic tools can be holistic, tracking multiple marketing platforms simultaneously. Lead Retrieval.

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Higher Logic

FEBRUARY 7, 2019

Regardless of which type of industry marketer you are – association, corporate, B2B, you name it – you might identify with these challenges. Thankfully, we include some resources to help you put your best 2019 marketing strategy into action (with minimal headaches, of course). Bonus: Relatable GIFs ??. His solution?

Marketing 149

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.

Newsletter 52

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MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent.

Newsletter 52

Newsletter Tips eBook Examples 52